What is Social Video Marketing?

What is Social Video Marketing? A friend of mine asked me recently to define it. Here was the definition I gave.

“I would say that my definition of social video marketing is as follows. Social media by definition is creating a visible online presence. However video social media puts a speed of intention behind your presence that no other media platform can accomplish. Social marketing is putting a face, a voice behind a name. If I am new to a social network site. The first thing I do is put up a video that says “I am excited to be apart of this site” and “this is who I am”

By doing this I am covering the visual appeal that Video allows. Most of us are very visual people as well as auditory. So being able to see someone and listen to their own personal words, makes a connection that much closer. We use video to stir up emotion. That is what social video marketing does. It asks that the person you are connecting with to be that much more invested in you. TO know you personally. Now this can be for businesses as well. In fact requesting an emotion from your audience as a business is how you bridge that gap of impersonality that businesses naturally create. Also having an intention in your social media marketing is only amplified with Video. Video is a tool, or the vehicle to carry your marketing message.”
Ok, so that is a bit long winded. Let’s Paraphrase…

Social Video Marketing is as follows:

  1. To create a specific message to a specific audience in video form.
  2. Requesting an emotional response in the form of a call to action from the video message.

Now, let’s look at a coke commercial. Coke has been using advertisement on TV for Decades. In fact Coke has at least 5-10 commercials that are aired a year. Now what Coke is doing that is different then what we are doing with Social Video Marketing is they are casting a wide net, not necessarily targeting any one specific demographic or audience. They can advertise during certain programs that they believe are more specific to their product, however they are truly never doing target marketing. They are using the power of repetition, frequency of air time and a whole lot of money to send out the message for people to buy their products.
Now most online marketers don’t have the billions that it takes to run a commercial campaign all year around. They also don’t have the time.

What Social Video Marketing does is it pin-points the audience with a specific message and call to action. The audience comes to the video, not the other way around.
An example of this is a project that my wife and I launched 2 weeks ago. We created a 2.5 minute video where my wife was talking to the camera. We titled it “Message to Ridley Scott”.

In the video my wife asked specifically for Ridley Scott to consider her for a role in the new Alien Prequel. Ridley Scott is directing and for those of you who do not know, he directed the very first Alien movie from 1979.

We created the video on a friday night. By the next morning we had over 600 views, and confirmation that the video had already been sent to a VP at Fox Studios who was heading the project, as well as RSA (Ridley Scott’s production office).
Since launching the video 2 weeks ago, we have gotten about 20,000 youtube views, over 250 people sharing it on Facebook, over 600 likes throughout the various postings, as well as getting the video syndicated to a confirmed thus far 7 blog sites. Some with something good to say about the project, while some bad.

Of course, in this campaign, there is never any bad publicity, because the video was intended for that purpose–to create an emotional response. And an emotional response certainly doesn’t always have to be a positive reaction.
To see the video yourself go to http://www.ridleywatchthis.com.

For more questions about Social Video Marketing go to http://www.makemoneywithvideonow.com to learn more. Cheers and Happy Holidays!

This post was guest blogged by Casey Zeman.

24 thoughts on “What is Social Video Marketing?”

  1. Abhik says:

    Nice post Casey..
    Learned some cool tips on video marketing.

    1. d3so says:

      Video seems to be the trend nowadays. I’m taking a stab at it, learning how the programs work.

      1. PPC Ian says:

        I really want to do more video too! It’s just so time consuming when you’re a perfectionist!

    2. Thanks John,
      Video blogging is going to be very popular in future and we should start it today and thats why I joined Gideon Shalwick’s Blogging coaching and getting some great information and knowledge.

  2. Donny Gamble says:

    I think most people have not really leveraged this concept yet and will begin to take front stage in 2011

  3. dotCOMreport says:

    Great post Casey. There is so much that video marketing can do for marketers. It is not a new concept as it has been around for some time yet it is only just beginning to take hold.

  4. Great post Casey, John thanks for letting him come on, this is social media marketing at its finest.

  5. Rahul says:

    Very interesting !
    Very Good post , highly informative 🙂
    Thank You

    1. PPC Ian says:

      I agree, this post was really informative. There have been some sweet guest posts on JC lately!

  6. First off, I didn’t realize there’s going to be an “Alien” prequel. I love the series!

    Second, good post. I’ve come across a lot of people that have done this & went on to getting sponsorships & whatnot.

  7. Harshad says:

    Video is THE thing right now. With almost everyone using the Internet now, it’s easy to send your message across. People who take action will always succeed.

  8. Whitney says:

    Great post! Answered great! So many tips and answers that I will be using! Here is another article I would like to share on the topic: http://www.abstraktmg.com/blog/post/2010/11/24/Introduce-your-customers-to-your-prospects-with-video-testimonials.aspx

  9. Samuel says:

    Awesome post John. I love the way you nailed the post. Thanks for sharing. Have fun.

  10. Casey, did she get the part. She even looks like Sigourney Weaver.
    The power of video.

  11. fas says:

    Video marketing is the next big thing in India.

  12. David says:

    Nice tips on the social video marketing.
    Cool video. Caught me off guard with the f*n awesome statement. But I guess that was part of the intention. To get an emotional response. I’ve been adding more videos to my site and one of them has pretty good ranking, in the 1st page out of the over 6million pages for that content. Learned something new on this post. Hope she gets the part.

  13. casey Zeman says:

    Hi everyone. Thanks for the comments. We have heard that they are pushing back the opening date of the movie for another year. However Ridley Scott is currently in talks with actresses. We have no confirmation that he has watched the video, but we know his film company has the video as well as Fox Studios.

    Video is here now. Search results based on video is happening now. With Video site maps, and google ranking from youtube and other sharing sites and their technologies video content distribution is just as effective as written. Also video as a means of relating on social media sites is so powerful. When people become my friends on facebook, i always try to send out a video response thanking them for the friend request.

    If anyone has any questions facebook me! http://www.facebook.com/caseyzemanonline


  14. Karina says:

    Always good what you share with us. This is another possibility to make money if we get clever enough.

  15. Shelly Cone says:

    Casey, great example, I love it. I’ve really been wanting to push myself to do video posts, but then convince myself that what I have to say is better in a post. Tapping into that emotional factor is the best argument I’ve heard in a while for doing video. Makes complete sense. You’ve just inspired me!

  16. Videos makes always some more weight to your words and that is the power of video marketing.

  17. Lucian says:

    O prefer to read than to watch a video, but problably it is just me.

  18. I use videos to advertise for my DVD course which teaches men how to attract women. For our purpose video is defintiely the better way because we want to attract people who like videos. You have to market for your audience. If youre selling an ebook for example, people who come to see you video may be less inclined to buy it.

  19. Social video marketing is one of the best methods in the online marketing and thus it is a viral method.

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