What is the Future of Blogging? Exploring Some Ideas

With blogging being such a vast industry, it’s important that you stay ahead of the curve. This means to think about the future and start making the tweaks right now instead of later. This is how some of the MOST successful people in the world started because they visualized the world now and where they think it’s heading. With that said,

You have to explore and understand what direction blogging is going toward. For example, if many of us would have visualized mobile usage then we would have made mobile-friendly tweaks earlier on instead of waiting last minute…right? I’ve worked with many bloggers over the years, all with several different years of experience. Here’s what I noticed happening and what you can do to better equip yourself going forward. Let’s look at blogging and where it is heading…

Brand Awareness

Have you noticed many of the top bloggers are focusing more on brand, which is mainly their personal names? Here are some of the MOST popular blogs I can think of from the top of my head: JohnChow.com, ZacJohnson.com, NeilPatel.com and MatthewWoodward.co.uk. It’s not as valuable as to use a keyword as your domain like SEO.com, etc., because people still find it hard to identify with the author. However, by building your brand around your personal name, it means more when people throw around your name in forums, content, and other communities.

In the future, more focus will be given to your brand equalling your personal name because it’s this aspect that will build your credibility as someone valuable within your niche.

SEO

Over the years, we have seen enormous changes within Google and this has been catered toward the user experience. Search engines are all about the user experience and making sure people find what they are looking for. However, this is not enough because searchers have to find valuable content and one that provides a complete solution so it’s up to search engines to provide this. Google has already announced changes like LSI keywords, valuable content, freshness, “target” keywords, and mobile-optimized. What’s next?

Keep focusing on SEO and make sure you add a combination of different keywords within your content. For example, long-tail keywords, LSI keywords, and those that are highly targeted. Next, make sure you use a combination of different anchors to build links to cover all the different keywords you have within your content. This will help your page rank for different more “targeted” keywords, increasing the user experience.

Content = Value

It’s all about value because something has to separate the best from the mediocre…right? Google has invested a lot of resources into finding out which sites and content is providing the best value. For example, they look at things like activity, bounce rate, links, DA, and PA to establish some sort of value bar. Going forward, you should be focusing on writing the best content for your readers even if this means cutting down the frequency at which you’re posting. Nothing can replace value, no matter what niche you’re in, so follow these steps before you write:

  • Research
  • Outline
  • Write
  • Edit
  • Share
  • Tweak

This will allow you to have enough information to find out when you have created something special or simply mediocre.

Relevance

How do you stop websites from manipulative link building? You can give people control over links pointing to their website like the introduction of Disavow. You can also strategically make sure it’s difficult for them to build unnatural links by focusing on things that really matter. Google has put enormous value on relevance because this shows the right intent. For example, websites will only link to relevant websites when the value is there…right? Why else would anyone link unless they are trying to manipulate the search engines? Going forward, relevance matters and will continue to grow in importance, but there is a great way to make sure you find value in this. How? Write the best content because then people have no choice but to link to you.

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11 thoughts on “What is the Future of Blogging? Exploring Some Ideas”

  1. Mike Cole says:

    Hi Rizvan Ullah,

    Most of the newbie blogger like me would be struggling lot in SEO part. Even though my blog has good value content, there is no good visitors from Google. Otherwise, my blog has all other points that you mentioned in this post.

    Thanks,
    Mike

  2. Those guys are all blogging big dawgs R. Big dawgs through the power of branding. Same deal with what I do at Blogging From Paradise; I built a brand first,then a blog, because branding yourself and yourself makes you memorable. Eventually all those guys should be house hold names if they keep expanding their brand awareness. Rocking advice bro.

  3. Hello
    Rizvan,
    Content is king, so we have to make an effort to provide useful content to the readers. We have to focus on the right content that can solve the reader’s problem. Providing useful and quality contents are the first thing that we have to focus after starting a blog. Nowadays, the number of mobile users is growing tremendously. So, we have to make a mobile, responsive site to boost the massive amount of traffic to the website. I like the point “Brand Awareness” and thanks for sharing the information about to choose a domain name.

    Thanks.

    Have a great day.
    Praveen verma

  4. Hi Rizvan,

    I agree with you so much on this. Blogging has really evolved. In the next few years, we will see more company brands building their own blog so as to catch some organic traffic and sales from organic reach.

    I pity companies that haven’t realized this new development. Well, we are here to help them when they are ready.

    On the personal brand awareness you raised, I actually have a different opinion to it. I believe that if I can build my company, in this case my blog, my blog will in turn build me. Isn’t that awesome?

    Thanks for sharing.

    Emenike

  5. drake says:

    nice article john but its kinda hard and frustrating when starting but as time goes on, the enjoyment will come

  6. Subh says:

    Hi John,
    Now relevance matters the most. After the new Google update: Semantic & Relevancy are the two biggest factor to get success.
    Build relevant backlinks, use semantic keywords etc your organic traffic will shoot up.

  7. The blog has come a long way in the past couple of decades. Blogs were little more than online diaries that you could share with your friends. It seems to be that time of years when the is blogging dead debate swirls around the social web, of course, it’s not dead but a lot of changing.

  8. sudhaara says:

    Hi John,
    Now relevance matters the most. After the new Google update: Semantic & Relevancy are the two biggest factor to get success.
    Build relevant backlinks, use semantic keywords etc your organic traffic will shoot up

  9. Asif Raza says:

    Yes Rizwan, I 100% agree with your thoughts. Quality content is important in blogging and evergreen.

  10. Freddy says:

    Why does branding usually mean sticking your face to your company? I buy things all the time that have big brand names, and I don’t care to see the face or personality of the CEO behind it: Coke, McDonald’s, Samsung, Canon, Nike, Starbucks, Dominos, etc. Their quality of product/service speaks for itself and I simply remember their catchy name or logo next time. In the bloggin world, especially YouTube, it seems branding = face. Why?

  11. Abhishek Roy says:

    Excellent news! If blogging is dead, my company is dead, which would kinda stink after 16 years. I’m too old to re-enter the workforce. 🙂

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