What’s In It For Me?

You want more readers to your blog. You want more followers to your Twitter account, you want more people to subscribe to your RSS. You want everything. And really, there is nothing wrong with that. However, achieving it is another matter. Most bloggers will never achieve anything more than a small amount of success because they fail to keep a very important rule in mind.

In Order To Get What You Want, You Have To Give Them What They Want

When someone comes to read your blog or subscribe to your RSS, they’re not doing it because you’re such a great guy. They doing it because there’s something in it for them. Ever wondered how some small time bloggers manage to secure interviews/flavors from big time bloggers? They did it because they answer the question the big time bloggers had when the email came in – What’s in it for me?

You need to put yourself in the reader’s shoe and ask what’s in it for them if they read your blog, sign up for your RSS, follow you on Twitter, etc. If you can’t answer those questions, then you have the answer to why you are where you are right now.

Great Content Is Not Enough

While I would love to think that people come to this blog because I write great content, the truth of the matter is it requires more than just great content to attract readers these days. If you want to get big in this business, put yourself in the reader’s shoe and ask, “What in it for me?”

I like to think readers comment on this blog because they want to add their views. However, my current poll shows that the number one reason readers comment is to drive traffic to their blogs. Have you noticed how much comments increased since I put back in the Top Commentators list?

I like to believe that people follow me on Twitter because I’m such an interesting guy. However, the rate of new followers double since I posted the Twitter Question of The Day with replies from my followers.

Most people do things because it’s to their advantage to do it and they get something for it. People don’t get up to an alarm clock, deal with rush hour and slave away at a job because they love their boss. They do it because it makes them money. People are not going to read your blog because they love you. They’ll read it because there’s something in it for them.

My blog continues to glow because I put myself in my readers’ shoes and ask what I can do to better serve them. In other words, I answer question of “What’s in it for me?” Great content, Top Commentators list, Twitter Shout Outs at Dot Com Pho, Question of The Day, MyBlogLog list, recent comments list, etc. were all designed to answer the question, “What’s in it for me?”

You give reader what they want, they will give you what you want.

Save The Internet – Don’t Stay a Virgin

Tanya Devereaux

A great example of What’s In It For Me would be Tanya Devereaux’s Don’t Stay a Virgin site. Tanya is a Belgian political activist and NEE party senate candidate. She offered to provide 400,000 blowjobs when she ran for a seat in the Belgian senate, as a protest against other politicians when they claimed to create 400,000 jobs. Tanya also offers free sexual favours to all the virgins who supports Net Neutrality.

If you’re a virgin and willing to support Net Neutrality, then you might end up getting de-virginized by Tanya. This is classic What’s In It For Me. I would imagine most lonely virgin geeks would support Net Neutrality (or anything Tanya wants) if they were offered free sex from some hot babe.

OK, so maybe this wasn’t a great example of What’s In It For Me, but it certainly is one of the most interesting. ๐Ÿ™‚

56 thoughts on “What’s In It For Me?”

  1. Study Babes says:

    i think that’s a perfect example, half the people voting for her probably have no ideas what her views on anything are

    1. Of course I want everything!

    2. Sohail says:

      Thatz ridiculous, people are vosting for bl**jobs……..one should think she is going in senate and she knows nothing about politics but yes again your point what is in it for me. But sometimes its necessary to think about other outcomes

    3. Ryan McLean says:

      Is she seriously giving away that many blowjobs? she is going to get herpes or something crazy like that and then die from an STD

      1. Study Babes says:

        of course not. she’s just like all other politicians, she’ll promise something to get you to vote for her, and then once she gets elected she’ll never deliver

        1. Li Weng says:

          I wonder what she did before politics… Nice website btw.

  2. Patrick says:

    Good post. I think people follow you because they see you are successful. I’ll be honest, I read people’s blogs because I see they were successful and I want to see what they have to say about thinks, and hopefully gain knowledge. I think nearly every newcomer who sees your blog monthly income reports will want to come back to see how you did next month, etc.

    This is also how Shoe got so popular IMO, his $132k check made people come back to see what he had to say, because he was successful.

    1. Li Weng says:

      Very true. I agree, I’m also the same. I’ve always been taught to learn from the best. That way you can learn from their experience and their mistakes, making it a bit easier for yourself.

  3. AverageGal says:

    I think that you’re dead on. People read your blogs because they benefit from increasing their knowledge and learn from one of the best. They comment in order to get people, as well as you, to notice them, and hopefully in return, visit their site and comment as well. Great point. No one wants to constantly do favors for someone with the hope of receiving nothing in return.

  4. Eric says:

    I think Patrick is right, you’re partially selling a dream. Some people with low ambition will read this blog regularly because they want the success that you have, but would rather dream about it through you than to actually go out and do it.

  5. Dax Desai says:

    Interesting analogy with Tanya to say the least. My mind is still wrapping around that one.

  6. Come on John, did you really think we came here to really read the posts? ๐Ÿ˜€ I’m just messing, but you gotta understand that you have changed your blog a WHOLE LOT. You used to be thankful and give shoutouts all the time to help people. But now it’s mainly about the money…


  7. titan says:

    erk. Thats the cruel fact. But we need to admit about that right?

  8. eric tan says:

    wow that was an awesome trade… a vote for a bj… interesting…

    1. Study Babes says:

      would you really want a bj from a girl who had just given em to 40,000 other guys?

      1. Li Weng says:

        Hey but it’s an effective squeeze page. And it’s not just bj it seems.

  9. I hope you’re not about to say that next you’re gonna offer something like that to everyone who subscribes to your blog.

  10. EarnersBay says:

    Yes, most blog owners have one time or another; posted a more or less relevant comment on other blogs to drive traffic to their own site. Like this comment for example ๐Ÿ˜‰ But hey, that’s how the system works, its one of many ways to let your blog/site be known in this cyber space of ours.

  11. John, not only “what’s in it for me”, but what can I offer you FIRST, that makes you perceive me as ‘genuine’ and ‘authentic’

    When I first met you in person at BlogWorld Expo 2008 in Las Vegas, I knew you were a successfull blogger from Canada, as I had been reading your blog post’s since July 2008.

    What I did not know, but found out later at the Market Leverage dinner we attended, was that you were ‘genuine’ and ‘authentic’. You give away from yourself first, by offering genuine and authentic ‘value’ and that is why when you post about something, there is an immediate reaction from your ‘followers’ both on Twitter and on your blog.

    I was so very happy to me you, and receive encouragement from you regarding my on-line marketing efforts. You are the real deal, THANKS!

    Nicholas Chase – ‘the video guy’ from BlogWorld Expo and another genuine webbie…

  12. Stephen says:

    Tip of the day…

    If you’re in that line up for blow jobs and sexual favours, don’t be number 400,000 ๐Ÿ˜†

      1. Brian says:

        Don’t stand in line all day and be 400,001 – then you’d be pissed!

        1. Li Weng says:

          lol it looks like you don’t have to stay in line. She will hunt you down instead.

    1. Ben Pei says:

      How lucky you would be to reach that number..

  13. hehe, better to be #1 than # 400k!

  14. Sillimanster says:

    JC, you are absolutely right!

  15. David Risley says:

    Nice. The mogul gave us all a valuable post and lesson today. Yeah, as harsh as it sounds, people are basically selfish. Give it to them and you score. Vote for Tanya, score multiple times. I’m just saying….

  16. Pheak.T says:

    the article is great, but after that it got crazy with tanya’s blowjob offering haha she’s like a mosquito

  17. AlexNote says:

    I agree with you. Commentators, visitors need something to give something useful at least some part of its audience. The lesson, product council, the award – something else.

  18. David hobson says:

    I will have one as long as i can go first.
    good post

  19. Josten says:

    Making my content more worthy to my readers is what i constantly work on daily.People want to make money with blogs but they’re blogs have no content value to them. I believe that when people start focusing more on content the money will come.

  20. this is that guy “athene” girlfriend. she has a youtube channel. i can’t see her running for senate…since she’s an IDIOT. have you ever heard her talk?

  21. melody says:

    hi,i read in other people’s blog about going to your site and leaving comments,its suppose to boost up there rankings. Is there any truth to that?Because i find no matter how popular one site is if i dont find anything interesting i dont leave any comments at all. Yours makes sense and i wish i had your brain so i could at least monetize my blog and handle it even with just a fraction of what your earning,heheh..

    1. Li Weng says:

      Yeah it does. Because when you make comments, it gives a backlink to your site, and THAT affects your SERP. In terms of finding things interesting, if a blog is popular, then there must be something interesting to it.

  22. LayupDrill says:

    Interesting take. The WIIFM is something taught in corporate America, and something that adapts to all of society. In a society of choices, you have to offer something that your viewer will see as more vaulable than the next man.

  23. I’m following you because I know you’re successful and you can drive a lot of traffic to your blog. I want to get better my self and the best way to get better is when you can follow the best bloggers in the industry and learn from them…

  24. Wesley Green says:

    I think this line from your post sums it all up nicely:

    You give reader what they want, they will give you what you want.

    Being a new professional blogger, I have to remind myself of this everytime I write up a new post or article. If you have no audience, then your chances of succeeding at this is pretty much nil.

    Thanks for the inspiration, Mr Chow. Cheers!

    The Geek Entrepreneur

  25. Persons with low ambition will read this blog regularly because they want the success that you have, but would rather dream about it through you than to actually go out and do it.

  26. MMOP says:

    I think every world of warcraft player will know Tania and her Clan. fun to see her mentioned here ๐Ÿ˜‰

  27. Tanya is a great example to it.
    nice inspiring post ๐Ÿ˜€

  28. Whateverebay says:

    Let’s see, I follow you because:
    1) You are NOT all work. You offer entertainment
    2) I like to argue about your point of views with my brother
    3) I gain knowledge from you
    4) I must say, that I enjoy reading the Comments. There is a lot to learn from each of them. It also, exposes me to bloggers that I would probably had not ever read there blog had their comment not gotten my attention.
    5) Exposure

    and many more, but I gotta go

  29. You hit the nail right on the head. You have to give your readers/visitors what they want or they’ll eventually lose interest & go elsewhere.

  30. Dave says:

    Its human nature for humanity to look out for their best interests. Regardless, I read your blog because you offer a Mesopotamia of information and resources.

  31. Karl Hadwen says:

    Tanya is coool :P, she has the “AtheneWins” channel on youtube, they do many things with Ipower which are interesting ๐Ÿ™‚

  32. BusinessX says:

    Kind of old school to bring up, but Zig Ziglar has always said people are tuned into radio station WIFM. What’s In it For Me. Speak to that and the world is yours.

  33. Jim says:

    Yes! Yes! Yes! You either have an on-line journal of what you had for breakfast or how you managed the crisis of running out of toilet paper during Christmas dinner, or you give the reader something to think about or use in his/her own daily life.

    Now follow my link… ๐Ÿ˜‰

  34. clickkt.com says:

    Tanya is coool :P, she has the โ€œAtheneWinsโ€ channel on youtube, they do many things with Ipower which are interesting ๐Ÿ™‚

  35. Paul U says:

    40,000 is a lot. how can she do it. It would take all her lifetime and still can’t do it.

    BTW, Are you planning on creating your own adult website, LOL.

    1. Li Weng says:

      She needs some special application. I’m thinking of social marker…

  36. ร–nder says:

    Great article. This shows one pf my problems answer. Thanks…

  37. Interesting counter attack marketing campaign

  38. Brett says:

    I think your right. I mean, how many people come here to see what you had for lunch? Yet they still do. You offer a dofollow, and you are considered a credible source based on income. It all makes so much sense, but believe it or not… a lot of sites get traffic even if they have nothing to offer.

  39. Li Weng says:

    I’ve learned from Michael Cheney that the secret ingredient to success is to go above and beyond the call of duty – ABCD ๐Ÿ™‚

  40. Me too! Michael Cheney is awesome!

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