What’s Your Posting Frequency?

This post was guest blogged by Alan Johnson, the author of The Online Business Handbook.

This is one of the most important decisions you will be facing as a blogger and it is definitely one of the things which can and will make a difference in the long run. Depending on the type of person you are and on the business model you have chosen to approach the market with, you will have to decide how often you will be posting, definitely an issue you cannot afford to neglect.

Less Is More?

It all boils down to answering the following question: how often do you want your visitors to drop by? If you want to be a part of their daily surfing routine, you have to give them a valid reason to follow your resource on a regular basis.

While limiting yourself to only posting once a week is a lot easier, you cannot expect readers to drop by daily if you have such an approach. Think about it: let’s assume that a certain blog you find useful is posting updates each Tuesday. Do you visit that blog each day or do you only drop by on Tuesdays? The answer is more than obvious and it’s only logical to assume that your readers will feel the same way.

Here is a list of pros and cons which you should definitely take into consideration if you are interested in limiting yourself to publishing updates once or twice per week or even per month.

Pros:

  • You have more time at your disposal for other projects
  • You have more time at your disposal for blog promotion activities
  • You won’t feel the pressure of having to create content extremely often

Cons:

  • You would only be giving your readers a valid reason to drop by once or twice per week/month
  • You would be competing against resources which provide updates more often and, as a result, have an edge
  • Your readers may feel that you are neglecting the blog
  • If you are not working on other projects, you could end up becoming sloppy and realizing that your personal productivity level is not exactly worth bragging about
  • On a subconscious level, you could end up believing that your blog is not all that important and, as a result, end up posting less and less until it will actually become abandoned

As you can see, the cons definitely outweigh the pros. All in all, if you are not extremely busy with other projects, you should try your best in order to post more often because, in the end, maximizing results will prove to be quite a challenge with such an approach.

Too Aggressive?

On the other hand, a lot of folks are extremely excited about being bloggers at the beginning and end up thinking that posting 4, 5 or even more updates per day is the way to go. Sure, things may be working out at the beginning, but what happens once the person in question ends up losing momentum? Also, what will the readers have to say about such a posting frequency?

Here is a list of pros and cons which paints a pretty clear picture.

Pros:

  • You give your readers a valid reason to return each day
  • You feel good about yourself for being quite productive at the beginning
  • Your blog looks definitely doesn’t look like a neglected one

Cons:

  • It’s very hard to keep up once you start losing momentum
  • Your visitors may feel confused with so many daily updates
  • Your posts aren’t receiving enough exposure, since you are publishing a lot of them on a regular basis and a few good ones may end up not being noticed
  • You will feel disappointed when, for one reason or another, you won’t be able to keep up at a certain point
  • If you are not able to keep up for a long time, you may end up feeling discouraged and may even choose to give up on the idea of running your blog altogether

I’m sure it’s clear that being too aggressive is not an option either. Once again, the cons outweigh the pros, so that the conclusion is more than clear:

Balance is Everything

While being lazy and limiting yourself to posting one update or two per week or even per month is not an option, since maximizing results would prove to be next to impossible, getting carried away and making commitments you are not able to keep is not the way to go either.

Why not choose a posting frequency you can handle, yet one which will also give your visitors a valid reason to return on a regular basis? Publishing one or two quality updates per day is quite manageable, as I’m sure you’ll agree. Your visitors will have a valid reason to return each day and won’t feel confused, you will be able to provide value on a daily basis yet also have time for other project, this is clearly a win-win situation for all parties involved and, as always, balance is everything.

What’s your posting frequency? Are you satisfied with the way things currently stand or do you think that you need to start implementing certain changes?


57 thoughts on “What’s Your Posting Frequency?”

  1. Jason says:

    Nice and informative post Alan.

  2. Steve J says:

    I really don’t think that thinking in terms of numbers and frequency is the right way to go about it.

    *Write when you have something valuable to contribute.*

    If you only write when you have something amazing to put out there, it doesn’t matter if you do it every day or every week because you’re building something valuable and worthwhile.

    Remember that when someone drops by your site, your latest post will be the one that most likely determines whether they stay for a bit or go – do you want it to be something that you rushed out because you’ve set yourself the task of writing on a daily basis?

    1. I agree…quality before quantity.

      However, I would also say that if you don’t set a goal, pretty soon it becomes 1 post a month and then the people that DO track your site regularly will be disappointed and lose interest.

      Most probably it would be more beneficial to set a weekly goal than a daily goal. For example if you want to do 1-2/day, set a goal of 7-14/week instead, regardless how they’re spread out during the week.

      Write whenever you’re inspired.

  3. Internetsalsa says:

    Plain and simple answer is Balance. Such a long post. It will take 1 sentence (max) to answer your question. Damn it took this long to come to the conclusion.

  4. Paolo U says:

    This is the same reason why I’m just posting once a day and 6 times a week. I want to keep up with my daily posting. Why should I post more than my usual when I’m just starting out and I’m not yet making money.

    I will only post more than that if I’m already earning more than my job.

    1. ClogMoney says:

      You could argue if you spend more time on it then the more money you will get in return and then you can quit your day job. Do you add up how many hours you work on your site to traffic ratio?

      1. Paolo U says:

        My blog is just three weeks old so I’m not expecting it to get much traffic right now. I’m going to use the money that I will get from my job on advertising my site. Why should I quit my job now?

        Because you have the money and the time you are expecting everyone to have the same, Is that it?

    2. Sha says:

      I don’t think that’s the right way to go about it though.

  5. You don’t need to worry about people visiting your blog everyday if you offer RSS feeds. I don’t visit johnchow.com each day because I read the RSS feeds I get through Thunderbird. What gets me on this blog is if a video is in the message which I can’t view within Thunderbird.
    Daily posting for the purpose of getting users to come to your site is not necessary because of RSS. Most people are very busy and RSS is a great way to maximize your time.

  6. I’m currently looking at a posting frequency of 1-2/day. I think any more then that is overkill on one blog, but any less makes things grow too slow and people lose interest.

  7. Infogle says:

    it will solely depend on the kind of blogging you are looking at.. if you are looking at professional blogging your approach should be daily 2-3posts but if you blogging as a hobby then you might consider on weekly basis…

  8. Siddharth says:

    I post 2 articles daily, as one in morning and one in evening. Because this caters my visitor’s needs and also benefit for international time zone readers too. I agree that it is hard to keep up the momentum in a long practise. So it is better to start with something may be low but that you can keep on going. 😯

  9. Ed Lau says:

    Once per day is the way to go.

  10. I post once or twice per day 7 days a week.

  11. Rajaie says:

    I think that when you first begin your blog, three times a day is good enough. Then as your blog becomes more popular, two times a day is a good amount. In the end, it depends on the quality and length of an article. A good example is Darren from ProBlogger, his latest series features questions asked by his readers, in which he answers them in three minutes or less. Those would be good to have around 5 everyday.

    1. Paolo U says:

      3X a day will only work if you can keep up with the pace.

    2. Do you think there is a big different between 2 times a day vs. 3 times a day?

      Meaning, do you think the success of a blog is a function of the total number of good quality posts? ie. If you write 1/day you’ll have 365 articles in on year, at 2/day you’ll have 730 and at 3/day you’ll have over 1,000 articles in one year.

      Assuming one can maintain the rate long term, would you think that a 3/day blogger makes 1/3 more income after a year than a 2/day blogger?

      1. Brad says:

        does a 3/day make a a third more income? Well first off the math is wrong it would be 50% more income over a two a day if the ratio was steady. But the ratio isn’t steady at least not for me and not for income.

        On one of my blogs I if I post once a day I have an average of 100 visits with 1.3 page views per visit. If I post twice a day I have on average 225 visits but my page views per visit goes 1.9. On three posts a day I have nearly 400 visits with nearly 2.5 pages per visit.

        So while 1 post nets me 130 page views with a total of 390 adsense impressions(3 ads per page) 3 posts averages me 900 page views with 2700 impressions.

        Like I post early after 3 I really see a diminishing return on same day visits 4 posts might increase my ratio a bit but will seldom give me more than a 100 extra visitors.

    3. Paolo U says:

      Another thing that I like to add is that Darren didn’t started as a full time blogger. He started as apart time blogger with 3 jobs while he is doing a part time blogging.
      You can read it all about him on this article. You will be surprised to find out that even Darren 💡 himself left a comment on this article.

      http://wahb.biz/2008/04/24/the-journey-of-the-best-blogger/

  12. Chetan says:

    I too had come up with the same topic some time back in my blog.
    http://www.thewwwblog.com/blogging-speed.html
    I actually don’t give much importance to the blogging speed always..

  13. Rajaie says:

    Damn, why did it show Johns picture 😕

    1. Paolo U says:

      You need to put your own site’s URL. Not somebody’s url. Another thing is that you need to put the name that you registered with Mybloglog so that your picture will appear.

      1. Rajaie says:

        I don’t have a website or Mybloglog account, that’s the problem, and if I leave the website field empty, It won’t show my name. Try it.

  14. Brad says:

    It is obvious from some of these responses that some people are not int this to make money. If you aren’t worried about the number of visitors dropping by your blog, then you aren’t really worried about making money. Making money is all about the numbers of visitors, not the quality of your content.

    That said yes you need quality content, but that also isn’t hard to come up with on a routine basis. A simple discussion post where you start a short topic and listen and participate will not only suffice, if you have lots of visitors and time to do it. Guest bloggers like Alan fit the bill. A short summary post about what others in your niche are blogging about for the day. A week in review, a trip around the blogosphere, a relevant but slightly off topic post all can be turned into something worth blogging about in a very short amount of time. Using a free article and adding your own commentary can draw a lot of visitors to niche blogs.

    Another option if you do a lot of surfing is to use the Del.icio.us Thingy to automatically post your daily tags to your blog. With a little bit of work it is easy to turn that into a properly formatted SEO post that draws in lots of organic traffic. It you look at http://www.bradstinyworld.com for those posts and then keep an eye on the feedjit widget over the course of a couple hours that I draw in a lot traffic from google to those posts.

    So what is my magic number for posts in a day? Three, but I am doing good to just get one done per four each of four blogs because I am over extended at the moment. Any more than three in a day and I get a diminishing return on the time spent vs site visitors. On the few days I have a good fourth post I set it to post well after midnight when I can claim a new day in the minds of my readers.

  15. Fitness Site says:

    Great guide.
    I also believe in less but quality posts. 😉

    1. Flimjo says:

      The other advantage to less posts is that there is more time for comments to build up on each post. 50 or 60 comments looks like the blog is more highly-trafficked than it is, and visitors will perceive it as a quality blog. Particularly if the content of the less frequent posts lives up to that perception.

  16. ClogMoney says:

    I think it really does depend on what you want to achieve. I used to have a blog that was to do with a club I ran, people loved the fact that everything to do with the industry and club was updated regularly. If I found out some news I would have it in a section where it was relevant and then those who was subscribed to receive updates on that section would be updated instantly. I would have people out of my club read it for updates and had many regular visitors. I think for something that is general, not really news and therefore not imperative that people are updated regularly, doesn’t need more than a post a day, lets face it, we can all wait a day to read a post about exciting(?!) lamps….

  17. wudang says:

    I’m also a believer in less and higher quality posts, but I don’t really post often, or very high quality stuff. haha

  18. Money Talks says:

    It all depends. Look at Darrin from Problogger, he is also running a photography review blog, I’m sure he posts way more on his photography review blog because he is directly trying to sell products and earn affiliate income. On the other hand, his Problogger site is more of a networking type of community building blog. So it all depends! Some blogs have teams of a few writers and they post 20-30 times per day. Each year, they have thousands of pages indexed by the Search Engines! That doesn’t sound too bad!

    1. Paolo U says:

      He never started as full time blogger, he started as a part time blogger like most of us. When income is pouring in, he quit his job and then write more than once a day. You can read about his journey to become a problogger (professional blogger) on this article.
      http://wahb.biz/2008/04/24/the-journey-of-the-best-blogger/

  19. Neil says:

    Quality over quantity people. In my experience lots of bad posts gets 0 subscribers where as if you write quality content (even if it is only once a week) you will then start to get subscribers.

  20. Pachecus says:

    I try to write one post per day. Good article

  21. Kurt says:

    The idea that one needs to post frequently usually ends up in fluff when they run out of useful or relevant information. This in turn causes the value of the overall info to diminish. Digging through the proverbial haystack to find valuable content will surely turn off some of your viewers. Right on Steve

  22. pennyblogger says:

    I try to post at least once a day. At first I told myself I would post 3 times a day, but then the hockey plaoffs started, and it all fell apart.

  23. Flimjo says:

    I post every day, sometimes twice. For addictive Internet surfers, it’s the only way to develop a consistent following. Content isn’t a problem. If you love what you blog about, you shouldn’t have any issues maintaining a once-per-day posting frequency.

  24. Bloddard.com says:

    I completely agree that balance and moderation are the key. I try to post once per day, although I’m still trying to get used to it. Any tips? I sometimes feel tired after returning from work and I just push it off to the following day, but then that day turns into a few days, and then a week and suddenly I’m out of practice. When I come back, it does not go smoothly.

  25. ronin says:

    Well I try to post about 2-3 posts a day – However I feel most important thing is the QUALITY not QUANTITY

    If you are pushing your self to just POST something – you will end up with no readers AT ALL

  26. Matthew says:

    I just started a website and blog “Conservatives and Normals” and told my “readers” (hopefully someday) that I will be posting at minimum, Monday, Wednesday, and Friday at 10pm… and will periodically throw in a “Grinds My Gears” post on odd days. Hopefully this will give my “readers” a definitive time to look for a post, while keeping them coming back just to see if I’ve posted a GMG post. Hopefully it works.

  27. I just started my website and blog and with my time constraints, I’ll have to only post Monday, Wednesday, and Friday at 10pm. However, those will be my “quality” posts and then I will throw a “Grinds My Gears” post in intermittently. Hopefully that will get me started. I am also working on “projects” that I will update on my site so hopefully that will keep visitors coming back.

  28. I agree, I post atleast 1 per day, sometimes 2-3!

  29. Pete says:

    I post to my http://ww2db.com site once per day. It’s working out really well for me.

  30. Brad says:

    The whole thing comes back to what is quality. What is quality for one would be crap for others. The defining factor between the two is “is the post helpful to your visitors?

    I have to laugh to myself though as so many people regergitate that quality is the only way to go every time this subject comes up, but when you go to a lot of their blogs you see crappy posts with lots of miss spelled words, poor grammar and are failing to attract any significant amount of visitors.

    1. Was that a pun intended, misspelled? Also, you need a comma after “grammar” and closing quotes after “visitors?” Good observations in your comment however which backs up your point that grammar and spelling is not the be all, end all. You just have to have good points and not be unbearable to read. I am usually pretty awful at both (grammar and spelling) so hopefully it doesn’t stop my blog from being successful.

      1. Brad says:

        Actually it was being distracted by the phone and about 4 YIM windows popping up and hitting add before I had read it completely. Unfortunately you can’t edit your comments, unlike your blogs, which most people don’t bother to even when huge spelling and and grammar errors are pointed out to them. of course I sometimes wonder how deliberate some some of those spelling errors are because you see them duplicated in key words.

        1. good point. I hadn’t thought of that (duplicate errors).

  31. Syed Balkhi says:

    can’t disagree with this article… balance in posting is the key for successful blogging.

  32. While I believe producing new content daily is important, I think it’s even more important that said content be QUALITY CONTENT !!!

    That is my goal when I make my 2+ blog postings each day.

    MrAchievement
    Stanley Bronstein
    Attorney, CPA, Author, Blogger & Professional Motivational Speaker

  33. make150aday says:

    I think posting less will give you more time and you can spent some time posting comments on other blogs.

  34. Sheamus says:

    I think perhaps the reality is that in the early days of any blog you need to be posting high-quality content as frequently as you can manage consistently. In the first 3-6 months, I would argue that low-quality posts several times a day are only slightly worse than excellent posts once in a blue moon. Either way, you’re not going to build much of a following at this point.

    Once you’re established, you can drop down to semi-regular updates, every few days. Tim Ferriss manages this well; additionally, he makes the point that he finds his posts have more time to ‘sink in’ to his userbase which typically means more comments/interaction, especially from lurkers and newcomers.

    Bottom line: there are no hard and fast answers, really. It’s all a learning curve, and somebody’s version of the truth.

  35. Zero and Up says:

    I try to post anywhere from 5-7 times a week, or about every day with skipping a day every once in a while.

  36. Michael says:

    My posting frequency is a little aggressive, 2-4 posts per day on my regular blog and 4-8 posts per day on my tumblog. Sometimes I feel like I’m posting too much and I get a little stressed out but then I take a week or so to lower my posting frequency and then I’m right back up to what I regularly do.

  37. Sha says:

    Whoever said quantity over quality is right. It doesn’t matter how many posts you have. If your content is craptacular, no one will want to read it.

  38. garry says:

    I suppose it depends on your reasons for blogging, how often you post to your blog, some people are doing it purely for fun, some for fame, some to make money. I personally don’t think it should be much of a problem for anybody to post, one fairly decent article everyday to their blog.

  39. Terry Tay says:

    I think it depends on what you can do and what your readers want. There are some political blogs I check out that post 10 a day and have a readership that like that quantity. There is no right or wrong amount of posts if what you do post is working 😉
    ~Terry

  40. j says:

    It all depends on the blog content.

    http://vertigro2day.blogspot.com/

  41. Wade says:

    I slacked off the past week due to looking for a new job. I had a few interviews and such. I also have been reading Adsense Secrets Volume 4. I will be posting a review over it when I finish it, but man it is a lot of pages! I really need to post at least once a day. The more you post, you keep the Google Gods happy.

    Shudogg Dot Com – Make Money Online Blogging

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