Why Blog Audit Is the Fastest Way To Gain More Traffic

What is blog audit?

It’s the art of evaluating how your blog is performing.

Auditing your blog can be helpful if you approach it with an open mind, without bringing sentiments into it.

For instance, most bloggers would attribute their blogging failure to competition or Google rigorous updates.

But a savvy blogger doesn’t rely on any system to dictate their success or failure.

He or she would plunge in, embrace changes and take advantage of hot trends. You should act savvy from henceforth.

Why is your blog not generating enough traffic?

When I say ‘enough’ traffic, bear in mind that I’m talking about quality traffic.

Because it’s a waste of time and bandwidth when your blog drives 10,000 visitors, who doesn’t care what your latest post is about. Or even subscribe to your list. Let alone spend money on your coaching service/product.

You’ve got to identify the problem with your blog. For most people, quality content may not be the real issue. Do you believe this?

Quality content is not the only reason why a blog fails. I’ve seen prolific writers whose content are one of the best in the blogosphere, but their formatting is awful.

I mean, they don’t write with subheads and bullet points. In this case, what they need do is improve on their formatting. Proper formatting at its basic, contributes to what people call “QUALITY” article.

Blog audit: step one

Blog audit

The first step towards improving your blog’s performance is the web hosting service you’re using. This is a serious issue, because your success online rests on your web host.

If the uptime is less than 99%, I can imagine the impression your readers have about you, especially when your blog disappears and appears like a ghost.

This is a common occurrence with thousands of blogs.

Of course, no web host can promise 100% uptime. In fact, if a company actually makes such a promise, don’t be deceived; because they’re using hype to persuade you.

Truth is, no system is ever perfect and I encourage you to choose your web host with proper care.

Even if your friend or relation runs a web hosting service firm, you’re not obliged to purchase from them, because this is your life. Your online business is your life.

Do readers enjoy surfing your blog anytime they want? When you send a ticket to your web host, do you get a positive feedback promptly? Or does it take days or even weeks?

Blog audit: step two

On several occasions, John Chow has advised that you get a professional blog design. If you didn’t know, get it clear now: on the internet, people actually judge a book by its cover.

If your design sucks, no matter the value you provide via your content, it will not impact much.

There are pleasant, simple and easy to navigate wordpress themes out there, but don’t outright use them. If you’ve to use a free theme, get a designer to customize it for you. Blog audit helps to identify areas that could improve your brand.

What perception do you’ve each time you visit a beautiful website? Have you ever been to a Restaurant where the waiter/waitress smiles cheerfully and welcomes you with vigor? You may empty your pocket that day, except you’re prudent. Lol!

Are you serious about making a living with your blog? Then get professional this New Year. It doesn’t really matter what you’re selling on your blog, e-books, software, canon cameras, kuvings blenders, membership sites, you need to invest money in good design and I can assure you, you’d reap a great dividend in the nearest future, than most Wall Street investors. Really…?

Blog audit: step three

The above two steps are the icing, content is the cake. Seriously, you should evaluate the engagement you’re creating through your blog posts.

If text-based content aren’t cutting through, you could experiment by creating and embedding short videos into your posts.

Oftentimes, blog readers want a mix of text, video, images and even audio. But I’d recommend you focus on two different content types and see how it goes.

It’s also important that you analyze the post titles and your tagline. By the way, does your blog have a tagline at all? If a 2-year old boy walked up to you and asked what your blog is about, what would your response be?

When you visit my content marketing blog, my tagline is, “Capture, Convince, Convert.” John’s tagline is: “I make money online by telling people how I make money online.” What’s yours?

Yes, the tagline is an integral element of a good design, but in the eyes of potential customers, it’s the ultimate reason why they SHOULD buy, hire or subscribe to your email list.

And your tagline has to control the type of content you write on a daily basis. Don’t write irrelevant blog posts that don’t speak to readers’ needs. It must also agree with your tagline.

Get to work

I’m convinced that you’ve not audited your blog since you started blogging? Or have you?

I’d write another post to cover other aspects of blog auditing, in terms of subscription box, comment box, call to action buttons et al.

But for now, get to work. Let your blog feel the impact of your evaluation. I wish you the very best this year. Drop me a lovely comment below, and let’s get talking.

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24 thoughts on “Why Blog Audit Is the Fastest Way To Gain More Traffic”

  1. REKHILESH says:

    That’s nice, but i think it can implement also in websites.So auditing for all can help to gain and improve our blog & sites performance.Thanks for the great information… 🙂

  2. Pawan says:

    Nice tips John.

  3. Thong Huu says:

    As you said, we need to step out from the crowd…

    and building a brand 😀

  4. Edson Hale says:

    Glancing over the topic of the post I thought you might be telling a software to audit the blog but this is purely a qualitiative analysis of your blog. I am eagerly waiting your next post on the topic because here you just fan the fire of our curiosity and promised to give further details in next post. Since then bye bye

    1. But I already touched on 3 aspects of blog auditing. Expect more Hale.

  5. Syed Hasan says:

    Yes John, there is nothing much to argue about as you are dead right.

  6. Vkool says:


    A great post as always, I agree that if you drive good traffic and make your sales funnel convert! you’re good, I have seen lots of techniques that help drive massive traffic but no sales! If you can create a blog that your readers appreciate, you WIN!

  7. Waiting for more Auditing Tips? I had one question? Which premium themes do you prefer we should buy?

    1. I like Studiopress themes. But you should carry out your own due research. I’m sure you’d find great premium themes for your blog.

      1. And if not considering a wider search? Anyone providing good Email Capture Themes? Your personal suggestions.
        Thanks 🙂

  8. sandi says:

    Step two is very interesting. I always use free themes.

    Which theme would you suggest – to be most suitable for adsense.

    1. Do you want to show adsense ads above the fold or below? That would determine the theme to you.

  9. Erwin says:

    Hi everyone,

    and thanks for good tips Michael, but if someone has just started a blog and is on a low budget do you think if he/she uses free themes is it a streight path to failure?

    I know your own brand is important and we should always stand out of the crowd but is “free” mean we will fail?

    Anyway I’m waiting for more tips.

    Thank you


    1. Free themes doesn’t mean you’d fail – but it’s important that you get a premium theme because it makes you more professional. And on the long run, you’d make more money when readers see you as a true expert. Thanks for your comment Erwin.

  10. Greta Boris says:

    Good thoughts as always.

  11. Good one Michael,

    I notice tons of blogs that haven’t updated their designs for mobile yet.

    This is a huge opportunity lost because of how many people that are hitting the web on their phones these days.

    I like the term AUDIT because that’s exactly what’s needed a full review.
    Just don’t use that BAD word around this time of year man. come on now you know it’s tax season.

  12. Megan S says:


    I agree about needing a quality and professional blog design. It makes you seem more legit. I also agree with combining images and text and how it is laid out on the page. There needs to be lots of subheadings and white space and no more than 3 lines per paragraph. Humor doesn’t hurt either.

  13. doland says:

    Very good article. Can someone evaluate my blog? I have trouble getting visitors. And the few that do show up (around 19 average per day) don’t sign up very often. I have a pop up after 12 seconds, a sidebar widget signup, and it’s in my About page, in my “Premium” page lol. WHY?? HA

  14. faisal says:

    One should audit atleast once a month.

  15. A better way would be to ask someone reputable in your niche to audit your website by writing a guest post on your blog where he would be subjective and constructive when he’s criticizing your site. Thus way you’ll leverage his expertize and reputation to drive more targeted visitors to your website.

  16. Naphtali says:

    Step three is interesting never thought about it like that.

  17. Naphtali says:

    I have a question, Mike. What theme do you use? Is it Studio Press?

  18. All pertinent points, and coming from a successful blogger, ones we should take note of. The main problem is indeed targeted traffic, given that you have decent content, and that you can write good, interesting posts; it is getting people to actually think for themselves and be brave enough to like your blog without it first being ‘hot’-the Herd mentality can be a real negative-if you are unknown then you don’t have the ‘Rock Star’ status to attract visitors; plus there is a certain saturation level in certain niches-too many blogs competing for limited readers.

  19. sumit sharma says:

    how frequently we should blog to get 100000 visitors daily?

    does, daily blogging will bring these targeted traffic to our site or blog will it work. actually i am impressed from your blogging.

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