Why Email Marketing Doesn’t Work For You

When Email Marketing Doesn’t Work For You – whose fault is it?

Having an email list is great, right?

With the way blogging experts are praising email marketing as the best marketing channel, you may assume it’s easy.

But what if your subscribers aren’t listening to you?

Maybe you’ve tried to please them in your own special way, but nothing seems to be coming out of it.

You claimed to have a list with hundreds of members, but when you send a newsletter, you get meager open rates or nothing.

This is scary, but it’s definitely not a new thing. It’s been happening to email marketers.

In fact, there was a time when I had 350 persons on my email list in 2010, but later gave up because they were not opening my emails.

So, why is email marketing not working for you? Let me quickly highlight the 3 mistakes and how to fix them right now.

1.   You don’t provide VALUE

What encouraged people to subscribe to your list in the first place?

Wasn’t it because you gave away a valuable e-book, short report and so on? The truth of the matter is that the only thing that can keep your subscribers is VALUE.

Find out what they need and start giving it to them. If you fail to deliver value, you’re indirectly telling your list members to join your competitors’.

Don’t just share every blog post with your subscribers. Share only the ones that would benefit them.

I’ve a list but I’ve never shared a guest post that some other bloggers sent to me. It might be helpful, but since I didn’t write it or experiment what the author stated, I can’t vouch for it.

Managing a list is a delicate business because you’re building trust. Invest adequate time to create valuable e-books, a whitepaper, video tutorials, podcast et al and share it all for free with your subscribers. Even if you’re in the extreme workout niche and review p90x, always deliver value before asking people to buy.

If you don’t provide value, no one would click, read or buy the product you’re promoting. Your email list will be dead. Don’t allow that to happen.

2.   You’re speaking to everybody


One other reason why email marketing isn’t working for you is because you’re speaking to everybody. You may be confused right now, but don’t worry – I’ll explain.

Have you ever read a salesletter before? Now, copywriters do a great job to persuade potential customers on the need for the product they’re selling.

Even though the salesletter is meant to persuade thousands of potential buyers, each word, line, sentence and structure is tailored to suit just ONE person at a time.

This is a simple concept actually but it produces results. If you’re using a good autoresponder, you should always use “you” and address subscribers by their first name.

Write your newsletters and broadcast emails as if you were talking to a friend. And envisage that friend standing by you.

Use storytelling to explain complicated issues via email. It’s going to help you get more open and conversion rates. And the last mistake why email marketing doesn’t work for you is that…

3.   You don’t have your own product

TRUST is the watchword of email marketing. Keeping in touch with subscribers regularly would enable you establish that friendship and influence them.

But more importantly, you need to have a product of your own. Being a product owner actually breeds trust. It sends a rapid signal to your list members, telling them that TRULY you’re an expert.

In the blogosphere, bloggers who don’t have their own products aren’t regarded as experts.

For me, if you don’t sell any product that bears your name as the owner, I’d think twice before listening to you. The best time to start creating your own product is now. I mean right now.

My first information product (an e-book) would be out anytime from now. Be the first to know. I’m working hard to make it the best, so that I can build my brand, earn passive income and help my target audience build a profitable online business.

I can assure you that when you launch your own information product, your subscribers are going to like it – providing that you bring VALUE to the marketplace and help them in achieving their ultimate objectives.

What do you say?

Have you been using email marketing to grow your online business? What do you think is the best way to get better open rates? Share your comment beneath. See you at the top!

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22 thoughts on “Why Email Marketing Doesn’t Work For You”

  1. Andreas says:

    THINK THE FIRSTpoint matters the most if you dont provind value then your subscribers will listen to you.

    1. I have a list with Zero subscriber. It’s definitely not for everybody. If they won’t listen to me it’s useless to have a list. I’m not saying the list is useless. But sometime you don’t have the time to provide value or what you’re giving aways isn’t what the audience wants.

  2. Right on John. Like (Dale) Carnegie said, let people know they are important to you and think about what THEY want, not what you YOU want from them.

    Nice article 🙂

    1. Oops, just saw this was written by Michael. Right on MICHAEL!! 🙂

  3. ataur says:

    Thanks for your valuable and helpful post.

  4. Jen says:

    Very good info! Now I know why my subscriber hardly reply back!

  5. Edson Hale says:

    The common mistake most of the bloggers do is that; they adopt the same style of writing which they do while doing for a blog post and fail get results from their email marketing. There is huge difference between them. In blog post if you can’t hit the target it is fine because people keep coming on your blog post and sooner or later it will work to achieve your goals. On the other hand if your email marketing insertion could not have hit the target it will be completely a flop attempt and you need to try once again with a different message with different appeal

  6. Sounds about right! I like the idea of having your own product to showcase to your subscribers. Many of us are scared nuts to create a product of our own simply because of credibility issues. This is really the best way to go because you have total control over the product and what happens plus, you can get your subscribers to spread the word causing your brand to go viral.

    Telling short “real” stories in your email series greatly improves open rates and heightens interest. I tend to use all lower case letters in my subject line, making seem like its from a close friend along with using my first name in the “from” line.

    Good post!

  7. ZK says:

    Email marketing works well when you ve built trust and have a loyal readership. Work hard to build trust and relationship with your audience

  8. I. C. Daniel says:

    Sure if we have a good product email marketing would be easier job, but how to start a product with no experience as proof? People must see experience not just words to buy the product.

    Best regards from I. C. Daniel

  9. Thank you very much sir. Very informative article.

  10. Will says:

    The only way you can have lasting success is by providing VALUE.
    As Jim Rohn said,
    You get paid for the amount of value you bring to the market place.

    Also I found that adding a unique sign off on your emails works treats, rather than using the boring “Regards” or “To Your Success”.

    I personally use “Sending your lots of love and positivity” Of course choose something that fits best with your niche.
    Have a little fun with it. You’d be amazed at how people react to it!

  11. faisal says:

    YOu dont have a long list, is another hiccup.

  12. Well said John. I’m still trying to develop my own product.

  13. Erwin says:

    Hi everyone,

    that is absolutely true if you won’t give value to your subscriber he or she won’t be listening to you.

    From my onw experience the best open rate of my e-mail was when I’ve shared a photo of my 6 months old dayghter and I put it in the title.

    So you must play your cards right.

    I wish you all the best and see you on top.


  14. Nashik Movers says:

    This is very awesome and interesting website. when reading this post. really i need such type of information. so thanks for sharing this post.

  15. Lupe Estrada says:

    Great tips on email marketing especially the part about providing value.That is so true all across the board.

  16. Interesting article. Sending out a marketing email is an art. I see it kind of like being a landing page.

  17. Gjendra says:

    John Always provide useful tips. this page given some energy to me
    thanks for giving free tips

  18. Kevin says:

    I do agree with your points. One more thing we should consider is that we shouldn’t spam the subscribers.
    Anyways, thanks for the post.

  19. cameron says:

    You’ll find certainly a lot of details like this to take into consideration. That’s a great point out bring up. My partner and i offer the feelings above because general ideas but clearly there are questions like the one a person bring up the place that the most important thing is going to be working in honest good belief. I don?t determine best practices are located around things like that, on the other hand am sure that your particular job is actually clearly recognized as a fair sport. Both youngsters feel the affect of simply a moment’s pleasure, for the remainder of their life.

  20. I enjoy the part about needing to have your own product the most. I agree with that 100%! An expert needs to prove they are an expert by having their own product and promoting it. Good post!

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