Why Internet Marketers Should Be Using Quora

Founded by former Facebook CTO Adam D’Angelo, Quora describes itself as a “Continually improving collection of questions and answers created, edited, and organized by everyone who uses it.”

More simply though, Quora is a question and answer site, similar to Yahoo Answers but with tighter controls on who should post and a different reward system that is designed to encourage thoughtful conversations, rather than just answering for the sake of answering.

Though it might be easy to dismiss Quora as a “me too” Q&A service, it’s a tool that marketers should be paying close attention to as it is a service that not only allows users to flex their expertise and interact with others one-on-one, but it also integrates well with other elements of one’s marketing campaign.

What Makes Quora Different

The big difference between Quora and other Q&A services is that it doesn’t simply let anyone create an account and post. Rather, users are required to use either their Facebook or Twitter accounts to sign up.

This not only reduces the number of junk accounts, but also offers ways off the site to connect with those who you meet and interact with on Quora. Users can also share questions on Twitter and Facebook in a bid to encourage others to answer or follow them.

Also, there is no reward system for simply answering questions. Rather, Quora is much like Twitter in that it is about following others and obtaining followers, which helps to produce better answers.

Likewise, the site’s members vote on the best result and follow conversations that they find interesting, tilting the site more toward full conversations rather than fact-based questions with one right answer.

Why Marketers Need to Take Notice

All in all, there are three reasons why marketers should take a closer look at Quora, even if they haven’t done so with other Q&A sites:

  1. Chance to Show Expertise: The conversations favor intellectual discussions on Quora, making it a great place to showcase one’s knowledge and expertise. The site prominently displays company information (should you put it in your headline), making it a great opportunity to get one’s abilities out there to a new audience.
  2. Get Honest Feedback: Likewise, from a PR standpoint, Quora can work as a something of a focus group, allowing you to get honest feedback from a wide range of real people on a variety of topics with a minimal number of trolls.
  3. Social Media Integration: Quora interacts with your existing social media accounts on multiple levels including letting you follow users on Twitter and Facebook, sending out questions over your social media channels and inviting others to ask you questions via them.

In short, what Quora does best is provide a Q&A site that focuses on real people having real conversations wrapped in a social media layer that works well with your existing marketing efforts.

This makes it a great means to connect more effectively with others and do more than just self-promote.

Bottom Line

The Beautiful thing about Quora is that, since it only recently came out of private beta, the site is still small enough for a newcomer to make a mark that will last as the service grows.

Given the potential of the service. It makes sense to get involved now so your presence can grow with the site, letting you open up new opportunities for marketing and promotion to a new audience, while at the same time, providing a valuable service to those on the site.

It’s a potential win-win for marketers but only if one jumps in now, before the service becomes too crowded.

This was a guest post by Lior Levin who is a marketing consultant to iAdvize, one of the best live support tools out there, and also to Producteev, an online task management company.

25 thoughts on “Why Internet Marketers Should Be Using Quora”

  1. Great information man. I’m gonna secure my seat right now and ride that thing all the way to the top. Thanks for the post!

    1. d3so says:

      Sounds like an interesting service. I want to see myself how this compares to other Q&A sites.

      1. They are having alexa of 6294 that means they are old enough player of this field and people like them as well with PR 5.

        Would love to give a try …

        1. fas says:

          Yes seems good but tight controls, not close to Yahoo answers in traffic.

          1. Yahoo answers is something
            big enough dude.

          2. It is very tough to beat yahoo who is on #1 position now, But it is not impossible.

  2. 3ddi3 says:

    Quora probably also captures a different segment of the online audience compared to Yahoo. Different but ambitious crowd that is.

    1. These are well target and fresh one with real identity.

      Yahoo was old enough and hence you can expect such kind of spamming and all.

      But however Google still love Yahoo answers.

  3. Kind of neat I guess. I was expecting something more oriented towards Internet marketers from the title.

    I’m surprised they have a PR5 with little content on their front page. Just shows how well a new project can gain interest, and PR, in such a short amount of time.

    1. Lolllzz … do you think that PR depends on front page content.

      If that so than facebook have PR 10.

      Its inner strength and usefulness which also help to gain PR.

      1. No I didn’t say that. I’m impressed that they have a PR5, and being such a new entity, is what I was saying.

        This is the first I’ve heard about them. Maybe they’ve been around longer than I initially thought.

  4. dotCOMreport says:

    I think it can also serve as a sort of customer service platform. Either way, I’ll be keeping a watch on it.

    1. Why keeping watch … take off your shoes and enjoy the sea water … lets get in.

      I am sure this one have significant importance in coming days.

  5. Thanks for sharing Quora. I actually signed up after I read your blog and I’m amaze by its features. Quora has a likeness of yahooanswers and aolanswers and yet there are also many differences. Great info you have here.

  6. ikki says:

    interesting information, thanks for sharing

  7. Pete Carr says:

    Quora looks like a very simple concept, but with very powerful features. I like the way you can invite response through other social media channels. Cool Feature.

    1. Thanks Lior Levin for this post,
      I would like to know what are the reward they are giving.

  8. Thanks for informing such a service because it will really help the webmasters like me.

  9. Harshad says:

    User generated content is really vital nowadays. Such sites have great potential of dominating the search results. I personally like answering questions on LinkedIn.

  10. PPC Ian says:

    While I don’t own and Q&A sites right now, this is definitely something to think about for the future! Thanks for sharing!

    1. Harshad says:

      I think these sites have become like the good old forums. As per my experience, such sites can get traffic but revenue generation is a problem… Something with a twist might work well….like answers site which reviews gadgets.

  11. Lucian says:

    Someone posted a link to my website on quora and i got some decent traffic.

    1. Is it correct ??? I am also going to try this.

  12. I am going to register now and also try to do some marketing through this.

  13. Kirk Taylor says:

    I’m going to check it out tomorrow. Thx

Comments are closed.