Why Is Black Friday Is Called Black Friday

Happy Thanksgiving everyone! I hope you all eat a lot of turkey, and build up a lot of energy for all those Black Friday sales tomorrow.

Most people know Black Friday as the biggest shopping day of the year, and the official start of the holiday season. But how did the name Black Friday came about? And why use black? After all, a black day is usually associated with something negative. For example, the day the stock market crashed was called Black Monday, and Black Sunday referred to the 1918 attack of SM U-151 against U.S. ships off the coast of New Jersey.

We Are In The Black!

In the retail business, Black Friday comes from an accounting term. In accounting, the colors used to represent profit and lost are black and red. Red means the company is losing money. Black means it’s making a profit. Black Friday represents the day that retail businesses stop losing money and start making a profit. Now, I’m not sure (because I have never been in the retail industry before) if it takes a retail business until the day after Thanksgiving to go into the black, but one thing is for sure: if they’re not in the black by Thanksgiving, they will be after Black Friday.

The Thanksgiving weekend can make up as much as 10 percent of all holiday sales, according to retail analyst Dana Telsey of Telsey Advisory Group, while the 10 days before Christmas can account for 40 percent of the total. That’s half of retails’ yearly sales done in 13 days!

Please Don’t Trample Me!


One of the things I hate doing is waiting in line. To me, time is money and time spent waiting in line is time wasted that could be going to generating income or spending with family members. It truly amazes me that people would line up for hours on end to save a few bucks on some DVDs or trample over each other for a box of chocolate. Here’s a typical Black Friday sales at a Best Buy.

And this is how the employees inside the Best Buy see things.

Make Money on Black Friday, Not Spend It

I don’t spend money on Black Friday. Instead, I use the day to make money. Like retail, Black Friday is a gold mine for affiliate marketers. People are in a spending mood. It’s your job to separate them from their money, and I intend to do that! 😛

13 thoughts on “Why Is Black Friday Is Called Black Friday”

  1. Enstine Muki says:

    Thanks for bringing the clearance about black Friday John

  2. I. C. Daniel says:

    How you intend to “separate them from their money J. C. ?

    1. John Chow says:

      I intend to do it very well. 😛

  3. Dwayne says:

    In the past, I never went to Black Friday sales because I didn’t want to deal with the crowd, hassles, or impulse purchases. Now, from the business perspective, I can see how time is lost. The sale price isn’t the complete price. You also have to account for the value of time lost. So they are losing money for the item purchased because it is normally not an asset and the time lost. Does that sound right John?

  4. Erwin says:

    Hi everyone,

    the Black Friday should be a happy day, so I must agree that we shuold be earning moeny not sped it.
    And if we will have enough money to spend for things we love that is good, too.

    So happy Black Friday and see you on top.


  5. hotdogman says:

    Cyber Monday will be even better! 🙂

  6. You’re absolutely right John, it’s time to make some money instead of investing. But, you got enough to spend on.

  7. aashish says:

    I just love Shopping on Black Friday, and Cyber Monday too Hotdogman 😛

  8. faisal says:

    Nice way to make money on Black Friday by offering drop deals.

  9. Edson Hale says:

    I never knew before black is the color of gains; I took green as color of profit. This is quite new information for me. You are right entrepreneurs make money on Black Friday while jobbers spend money.

  10. phealip says:

    The world goes legally crazy on Black Friday and Cyber Monday! The only sane individuals left are either creating wealth or seriously playing ignorant.

  11. Cole Wiebe says:

    Hi John,

    I did not know why it was called Black Friday. Thanks for the heads up.

    I enjoyed some news footage last night in which they contrasted quiet shoppers waiting to enter Future Shop in Vancouver with the stampeding Americans. Must be because Black Friday is so close to turkey day in the U.S. 🙂

    – Cole

  12. Black friday is constructed by the shops and shopping centers to try to be the first to take your Christmas money.

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