Why Spending Money Saves You Time (and Earns You More Money)

The old saying goes that it costs money to make money. If you want to have product to sell, you must first purchase your inventory or otherwise invest in the infrastructure and materials required to manufacture your product. If you want to make money on the stock market or in real estate, then you can expect to spend money on all sorts of transaction charges and other fees. These costs are simply a part of doing business and they largely cannot be avoided.

But what about the costs you can avoid? What if we were to look a little more specifically in the world of Internet marketing and professional blogging? Just because you can get something for “free,” should you?

So You Want to Make Money Blogging…

Let’s use launching and running your own blog as our hypothetical example. Let’s also assume that the goal of the blog is to make money directly from advertising, affiliate marketing, and other related income streams. The way that the Internet works these days, you really can get started with a blog practically for free.


You don’t have to pay for a custom domain, because you can set yourself up with a free subdomain on a site like wordpress.com or blogger.com. You don’t have to pay for hosting when you use one of those free blogging sites too. And you don’t have to pay for any sort of blogging software, because that’s free too.

But in trying to save yourself a few dollars a month on hosting and a custom domain, you could be literally leaving hundreds or even thousands of dollars a month in lost revenue. Having your own domain provides you with far more legitimacy than using a subdomain on a free blogging site. Using your own hosting gives you far more control and flexibility into how you can maximize profits on your site.

Saving Money Costs More Money

Let’s say you do get your own domain and you pay for a basic hosting package. Let’s say you install WordPress and now you’re ready to design your site. You pick up one of the free themes from the WordPress theme directory and use it straight out of the box to save some money. And again, you’re leaving money on the table. Your blog looks generic and its design has not been customized at all. By saving a few dollars on your theme, you’re leaving money on the table.


So, you decide that you want to customize your WordPress theme, but you don’t know the first thing about PHP, JS, CSS, or any of that kind of stuff. You spend hours, days and even weeks reading through countless tutorials, trying to figure it out for yourself. The net result is a customized theme, sure, but the code is crude, messy and inefficient. The theme itself is rather hideous too. And you’ve wasted so much time tinkering with it that you could have spent on creating great content and working on your promotion.

Instead, it would have made a lot more sense if you had either invested in a premium theme that is more easily customizable by the non-technical end user or if you had hired a web designer to create a custom WordPress theme for you in the first place. This relatively small investment would have freed up so much more of your time and the end result would’ve been a theme that is both better designed and potentially more profitable than whatever Frankenstein’s monster you created.

And this doesn’t stop with the theme of your blog either. The exact same argument can be made about designing your blog’s logo and header image, for example, or for hiring a freelance writer to write some great content for you (or to help edit the content that you want to create yourself). It can apply just as easily to the paid or premium plans for the software you might want for social media, keyword research, or search engine optimization.

Success Is a Team Sport

The fact of the matter is that you can’t and you shouldn’t try to do it all yourself. As John once put it, “If you want something done right, let Michael Kwan do it.”

By strategically spending and investing your money in the right places, you not only give work to the people who need it (and these people are hopefully a lot better than you are at the task you’re hiring them to do), but you also save your own time and maximize your income potential. That’s how you work toward the dot com lifestyle.

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15 thoughts on “Why Spending Money Saves You Time (and Earns You More Money)”

  1. Lori Marick says:

    I’m trying to get my internet marking going but no one wants to invest. I’ve tried everything that I can think of. What can I do to improve so that I can attract a investor.

    1. Hrvoje says:

      Lori, get a job > save money > invest in your own business.. that’s the mindset you should have for start.. if you don’t want to get a job then learn some skill that could benefit others and trade time for money at first while you save to bootstrap your business again..

      hope this helps

      1. Alvin B says:

        Awesome advice

  2. Saint Jose says:

    Excellent post, Inspiring post… Absolutely masterpiece article.Looking forward to see more useful and informative post in future. Thanks for giving knowledge about this post.

  3. Denz Brown says:

    Hi MIchael
    Nice Post really
    Spending money always helps in focusing on other aspects in digital marketing.,
    Thanks for sharing have a nice day brother.

  4. faisal says:

    It takes money to earn money

  5. Jasvinder says:

    Hi Kwan,

    Brilliant Post Mate!! It always takes money to make more money!! Or we can call it, Time is more valuable than Money, so, in context with these points, you written a brilliant article.

  6. Charlie says:

    Excellent post. And I agree with you. It’s always better to have your own domain, because there are some things you can’t do with a free website. And for the little money it costs, which is peanuts, it’s definitely worth it.

  7. Edie Lowther says:

    because you actually have to invest time to make money in the first place. ok you can probably make more money per minute with your time investment than it costs you per minute to outsource the boring tasks and you end up in the black. but don’t forget where money comes from!

  8. Cal Harris says:

    This is scary! I’m actually doing this right now (I took a short break to come here…) IE, customizing web pages for a new business proposal and I’ve been working on it for several days.

    Days that I *should* have spent promoting my new service.

    It’s funny but the more of this blog I read, and the more “Driving With…” videos I watch, the more I see the mistakes I’m making that are holding me back.

    “Getting Ready To Get Ready” was particularly spot on.

    This is the boost I needed and I’m going to wrap this project up today!

  9. Ugo says:

    For the inexperienced, start small.

    test and experiment first…

    make some money …

    then scale up …

    spending/investing more time and money on what you now know works, because you have been testing…

  10. Jethro says:

    I agree with your last statement that we should not do everything just to save money. Because hiring expert people to do specific tasks can give us more time to do important stuff to increase our earnings.

    Thanks for writing this post, Michael. Keep it up! 🙂

  11. Toritseju says:

    I consider this an excellent post. However, sometimes the so-called professionals don’t do good jobs. I have been there before, so I should know. If you take that path be careful.

  12. sham says:

    Great article. Stick to what tour good at and look to outsource the rest. Time is money so don’t waste it.


  13. Pian says:

    I ever know this poin but after i read this post. i have some idea. Thanks

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