This post was guest blogged by Alan Johnson, the author of The Online Business Handbook.
Most online entrepreneurs start their journey without analyzing the map, only to realize, at a certain point, that they were guided by the wrong one to begin with. In other words, they decide to get started in this industry as a result of having heard about others who have managed to make it big, not because they are actually passionate as far as the market they plan on approaching is concerned.
Is that a healthy attitude? Of course not, and it should come as no surprise that most of them never even get close to becoming successful. The great thing about the Web is the fact that it enables you to finally make money by doing something that you love. Choosing a certain niche only because it happens to pay well is not the way to go and, even if it may seem that things are working out for you at the beginning, don’t expect it to last.
If you are passionate about something, are knowledgeable as far as that field is concerned and are able to provide value then rest assured: you can make a lot of money online by doing just that. On the other hand, if you choose to approach a certain market just because you think you can earn more money that way, then you can be certain that, just as you can have one of those jobs thanks to which you hate waking up in the morning, the same thing can apply with your online projects.
You will never be able to tap your true potential if you are not enjoying what you do for a living. No matter how hard you try, no matter how much time and energy you invest, you will never be able to compete with a person who does something out of passion and not just with money as the main focus.
More than a few talented people with great potential end up never reaching their true potential due to the fact that they limit themselves to a boring career which, even though it may secure a certain lifestyle, isn’t at all challenging. There are long-term consequences as a result of such an approach and it’s only a matter of time until you will end up facing them.
Don’t be one of those people who say that they are sticking with a certain job or project they absolutely hate just because their paycheck is not that bad. That’s nothing more than a pathetic excuse and you will be the only one losing out as a result of the fact that you live in denial. The sooner you wake up and realize that you need to seriously change your way of thinking the better.
People who say that waking up in the morning and looking forward to working is only a myth are simply trying to justify their decision of hanging on to a job they are not satisfied with.
You have the choice: you can either continue living in that gray world of yours and feeling sorry for yourself or you can understand that treating your work as a chore will never get you anywhere and take it from there. What will it be?