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Why You Need a Popular Post Section

written by John Chow on October 5th, 2007

When I had Unique Blog Design redesigned my blog last month, one of the things I wanted to have was a popular articles section. Not only did I wanted such a feature but I wanted it to standout and be very highly visible to the readers. The reason I wanted a popular articles feature is not only to highlight some of my best and most popular posts. If done correctly, a popular articles section can make you money.

Popular Posts Help Sell Post Level Text Link Ads

Popular posts tend to be older posts so chances are good they will have Google PageRank. If that is the case, the pages will be listed for Post Level Text Link sales by Text Link Ads. If you’re not a TLA publisher, then you have to sign up before selling post level links.

The fact that I had highlighted some posts in the popular articles section will be an extra incentive for an advertiser to order a post level link in those posts because of the extra traffic they get. CashQuests purchased three post level links that were listed in the popular articles and received over 750 clicks for their $17 investment. If the three posts were not listed in the popular articles section, they would not have received so much traffic.

Knowing this to be the case, you can arrange it so all popular articles are posts with high PageRank. If you’re evil, you can change the posts to something else once the post level links are sold. However, I like to leave the post up in the popular section for at least a month.

Popular Posts Help Promote Affiliate Deals

A reader with a sharp eye will noticed that four of the current popular posts promote some kind of affiliate deal. Using a popular section is a good way to extend your affiliate sales. Generally, once a post goes off the front page, it will no longer makes you money. When I first posted the review of the SEO book, I sold a dozen copies within the first two days of the post going live. Since then, sales has been zero – until I added the post to the popular articles.

Unfortunately, the only way to add a popular articles section to your blog is by a redesign or modifying your current template. I do not believe there is a user adjustable popular post plugin for Wordpress. It would be great if someone made one. I would blog about it.

If you don’t want to pay the cost of a redesign, then you should enter my RSS contest. One of the prizes is a $750 complete Wordpress blog redesign by Adriann Pienaar of Adii. The winner will get a custom, unique blog design (unlimited revisions by the client). The design will be supplied to the winner as a widget-ready Wordpress theme. You can see some of Adriann’s work here. Make sure you have him add a popular articles section!

Subscribe To My RSS By Email

I am adding an option to subscribe to my RSS via email. This is a really cool way to subscribe. Enter your email address into the subscription box below, then confirm the confirmation email. Once you’ve done that, you will receive all my future post deliver right to your email box! Even if you already subscribed and read my blog with a RSS reader, you will want to give RSS by email a try. It’s really cool.

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By N2H
  1. What’s the best way to incorporate the Popular Posts feature? Any well known plugins for it?

  2. Such a simple concept … thanks for bringing it to my attention. As for the first 2 comments, do you guys actually read the post or are you just trying to be first to comment??? Both comments prove the latter.

  3. Such a good contest .. This is good for who want to redesign their website..

  4. Good idea John. I had a “Featured Article” table right now, but a Popular Post section would work more nicely.

  5. I agree with the idea of having a ‘top posts’ directory but I keep on having trouble understanding what is ‘Selling Post Level Text Link Ads’ and how does it work. Can someone help me :razz:

  6. I’m a big fan of Alex King (http://alexking.org). His plugins are some of the most useful :grin:

  7. I’m getting a site not running on WP redesigned in WP with the popular posts. Definitely needed

  8. John, can I ask…

    How many plugins do you run on your blog? I’ve been having trouble with too many plugins… So I need a comparison to figure out what’s wrong.
    Kenneth

  9. I tried to use popularity contest plugin on my blog and it wouldn’t work. I kept getting some table error and I couldn’t even access my blog or wp admin. I had to go to my host and delete the plugin in from there. I wish I could get it to work though.

  10. John, what criteria is used to determine what articles are popular?

  11. A lack of a Popular Posts section is one of the glaring omissions currently in my theme.

  12. Maybe I read the article differently, but wasn’t the point that you *shouldn’t* put the popular posts in a popular posts section if you want to make money?

    Instead, you should put posts with high PR or affiliate deals – hence the need for an adjustable plugin. All this talk about the ‘popularity contest’ plugin and what makes a post popular won’t make you money.

  13. How ironic that you’re writing about this…I’m scouring the web right now looking for a popular post plugin.

  14. wow! $750. that really can support me for a long time

    yeah i have a popular page myself, inspired by your blog. in fact many of my wordpress blogs stuff is a copy from yours. a good case study john

    keep up the ‘evil’ tips :twisted:

  15. I use the “Top Posts By Category Plugin” it will rank the top 5 and change them up depending on the view count. It’s easy because its automated, and encourages good writing so your list isnt remaining static.

    Its not evil realm :evil: but you could always just manually throw up a link above it if you wanted to pitch the latest IM junk. :smile:

  16. All you need to do is to use your Blogroll! You can add and delete links sitting in WP’s ACP! Of course, you’d have to rename the Blogroll to whatever you want to call it. It is rather simple isn’t it?

  17. Can i use your posts on this website with my blog?

  18. The email subscription its the best, to make your readers to come back, when you post somethink. The top posts is also good, you will get more readers on that interesting articles!

  19. Problogger.net just ran through a huge list submitted by readers of the WP plugins that everyone was using. One that I tried was Daily top 10 posts. It adds a little blip on each article published at the top indicating how many times that particular article has been read that day and total and code to add to your sidebar. From the dashboard, it will show you what your top read articles for that day are, really nice plugin.

    I think just as important as that one is Similar Posts. It will add a user defined set of related posts to any article, wherever you want to place it, I chose at the end of my articles. Within hours of installing both of these plugins, secondary traffic increased.

  20. Great post,I have a popular posts section in some time,and i have to say it really raises the aff sales ,plus some inbound linking

  21. I use the wp-PostViews plugin, and I like it because it shows me what people who visit my site want to read. And it shows the number of views on the top ten posts.

  22. I wish I had the capability to take up your challenge. It would be interesting to see if some one does and goes away with the fees!

  23. Just a question, as a textlinkads publisher, how do I sell this Post Level Text Link sales? I cant find this option in my account. It would be great if anyone can guide me on this.

  24. Popular posts is good. some stats like how many peeople favoured would be even nicer.

  25. I totally agree with you John Chow, I think I saw that plugin once but I didn’t liked and prefered to make it manually. But with so many articles in Googlelady I think should hire a programmer or try to find something similar (I am sure there is one but don’t remember where).

  26. I think you have not only 6 popular posts, why others are not in top?

  27. I must express my disappointment that King Jacob has switched off. The discussions were getting to be really interesting!

  28. This tip is great! A Popular post section will help you gain a lot of attention to the new users that are just visiting your website, and will make them interested about your blog. It’s also good to reduce your current bounce rate!

  29. It’s not very hard to implement. It took me 30 minutes to put it on the side bar.

  30. Good article. I had copied your popular posts page a little while back just because I thought it was good practice. I had gone to yours once when I first started reading your site as a good way to catch up on articles I had probably missed. Anyhow, this page receives a few hits a day now and has definitely been worth it.
    Never thought about the advertising aspect with TLA though. Those guys still won’t approve me for advertising. I am PageRank 2 and clear 5000 hits a month.

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