Most bloggers stick to advertising or promoting affiliate products on their blogs as the primary income source. However, the real money is made by selling your own product. There are many reasons for that.
It’s The Most Profitable
Of all the methods there are to making money by blogging, by far the most profitable is by selling your own product. Having your own product means there’s no wholesale or middle-man markup. You get to keep all the money. I have done very well promoting other people’s products but I’ve made the most by selling products that I control or have an interest in.
You Have Total Control
When you sell your own product, you have total control over it and its quality. You don’t have to worry about whether the company you’re promoting will deliver to your readers or whether they will even pay you.
This level of control will give you great peace of mind. You know that you’re delivering a quality product to your readers instead of some affiliate product that you may have not tried yourself.
It’s Easier To Sell Your Own Product
From my experience, it’s far easier to sell your own product than it is to market someone else’s. If you’ve build up a good relationship with your readers, they will trust you and will be receptive to any offer you send them. However, they will be far more receptive if the offer is one of your own product.
Your readers know you and know the quality of work you put out. If something has your name on it, they’ll be much more likely to buy it than if it’s just a product that you recommend. This makes the product much easier to sell. In fact, chances are you just need to present it instead of trying to do clever sales job.
Before launching Blog Profit Camp, I pre-sold over a dozen copies even before writing any of the content in the sales copies. Word got out that I was launching a new product and some readers wanted it even before I started working on it.
It Will Increase Your Brand Name
Being able to show your own product is great brand building tool. My first product was an eBook and it help to separate me from all the other bloggers out there. Then I wrote a real book that you can buy at book stores or Amazon.com which really helped elevate my brand.
When you have something that the blogger next door doesn’t have, it gives you a leg up and makes you unique in a very crowded field. The increased brand name has its own rewards. Not only are you more well known but there’s also income to be made from speaking engagement.
Since publishing my book, Make Money Online: Roadmap of a Dot Com Mogul, I’ve received many invitations to speak at various conferences and trade shows. Not only does this increase my brand even more but it also means my conference trips are fully paid for!
What separates you from the other 120 million blogs in the blogosphere? Most bloggers can’t answer this question. Well, the easiest way to separate yourself is by having your own product.