Why You Should Kick Google SEO & Hop On YouTube

SEO bigwigs and online marketers worldwide are painstakingly trying to boost the search engine position of their businesses and brands. The majority are spending countless hours on guest posts, blog comments, reciprocal links and creating exceptional online content in order to please those complex Google algorithms and climb up the search rankings.

So, what if you found out that those long and relentless strategies were actually rather futile? What if you found out you could get a good Page 1 Google search engine placement by using just one website? What if you found out that there was a media so popular it could actually get your Page 1 placement and more click throughs than any other position? Well you’re just about to find out.

1. Being Number Two ‘Is’ A Big Deal

Lets not beat around the bush, being the world’s second largest search engine is a huge achievement and that is exactly what YouTube is. YouTube is also an incredibly popular site, receiving over 2 billion views a day on its online video content. Using YouTube as an online marketing resource is absolutely essential, whether you’re launching an online video marketing campaign or an SEO strategy. YouTube’s popularity is not to be ignored or down-played, it is a ridiculously big deal, and you should be using it to your full marketing advantage at every turn.



2. YouTube Search Is An SEO Fight Anyone Can Win


Considering YouTube is as huge as it is, it’s remarkably easy to compete for keywords and phrases on. You can get into the YouTube top spots in terms of search rankings with a lot less effort than it’d take to break into the first page of Google search results. So let’s put it to the test.

Type into both Google and YouTube search engines the keyword phrase – hire car. When you do so, YouTube shows up 10,900 results for that particular phrase. That may seem like a lot of results, but when you compare it to the fact that Google shows up “About 429,000,000” it suddenly becomes a pocket-sized amount of results by comparison. Such results actually make Google over 40,000 times more difficult to get a number one search ranking on, as a hire car company, than it does on YouTube. This example isn’t just a one off occurrence, search your own keywords in both search engines and see the staggering differences in competition.

As YouTube has such little competition by comparison to Google, it makes it a completely unsaturated SEO resource. Not only does YouTube allow an easier SEO fight, because it is the second largest search engine in the world, it is still an incredibly dominant search engine. This makes it fantastically viable as a marketing platform, no matter the size or niche of your brand or business.

3. You Can Get A Page 1 Google Ranking Much Easier

Way back in 2007 Google launched ‘Universal’ searches on its website. This meant that its search results were now bringing in images, news, local listings and of course videos into its Page 1 search results. The videos coming into this search more often than not will be YouTube videos. That means that your video on YouTube can leapfrog the entire SEO competition and secure a Page 1 Google listing without having to do any SEO to improve your Google ranking. I appreciate you may be a bit sceptical about this idea, so let’s do another test.

Open Google and search the keyword phrase – tennis lessons. On Page 1 of Google you should see a YouTube video called “Tennis Lessons for Beginner Players: How To Grip A Tennis Racket”, which is ranked in position 4. Yes that’s right a YouTube video, in a Google search, at position 4. This would be a fantastic position for sports coaches, sporting goods stores and sports clubs.

Let’s try one more search. Type the following keyword into your Google search bar – dancing. At position 9 you will see a YouTube video called “Where The Hell Is Matt? (2008) and at position 10 you will see a YouTube video titled “Evolution Of Dance By Judson Laipply”. That’s two ‘dancing’ YouTube videos on Page 1 of Google, which would be incredible placements for dancing instructors, dance schools, dance halls and dance shows.

Those are just two examples of YouTube videos made by users/organisations that have leapfrogged their entire Google competition to a Page 1 Google placement. Just to put it in perspective our “tennis lesson’ video came at position 4 out of “About 26,700,000” results, and our two ‘dancing’ videos came at positions 9 and 10 out of “About 603,000,000” results. To jump those entire results to receive a Page 1 Google search engine ranking just from such users, businesses and brands using YouTube and YouTube video content, instead of using SEO strategies on Google, is utterly incredible.



4. Videos In Search Results Get A Higher Click Through Rate

Looking at those particular examples you may find yourself torn. Sure a position 4 ranking is impressive, but a position 9 or 10 ranking? Despite a 9 or 10 ranking being on Page 1 of Google, you might think it’s still not quite a rank of 1, 2 or 3. Normally, that would be the case, but the power of online video can make a position 10 search result be just as powerful as any result in the 1, 2 or 3 positions.

Aim Clear (aimclearblog.com) produced a study in March 2011 that concluded “Videos in universal search results have a 41% higher click through rate than plain text“. This gives real academic merit to the power of online video. The ability a video search result has to become a stronger and more popular search result than plain text results (in any position) is an attribute Internet marketers and SEO corporates should be using to their full advantage.

What this all indicates is that our position 9 and 10 video rankings could be just as popular in terms of click through rates as our position 4 video, and all three YouTube video results could be more popular than any result in positions 1, 2 or 3. This would give you all the incredible traffic and conversion power of being within the top 3 results, without having to spend months or even years on relentless and taxing Google SEO campaigns.

Summary


YouTube and online video content has the incredible power of impacting both Google and YouTube search engines in a way that will no doubt change the SEO strategies of brands and businesses for some time to come. It still won’t be an easy feat to get to the top of the YouTube search rankings and begin to influence those coveted Page 1 Google placements. Although, it will definitely be at least 40,000 times easier (for hire car companies anyway…) to leapfrog your competition and pick up vital SEO value, then it would be trying to beat the Google rankings using arduous Google SEO strategies alone.



This is a guest post from Andy Havard of online video production.


73 thoughts on “Why You Should Kick Google SEO & Hop On YouTube”

  1. This is very true. We’ve started some link building on our YouTube properties to take up the first page of our branded terms. The YouTube URLs are by far the most responsive listings. They shoot up very quickly with just a few links. Highly recommend it.

    1. PPC Ian says:

      YouTube is awesome. I have several channels for my tops sites and have found it’s a really great way to drive more traffic to your websites. Also, it’s a great way to offer your visitors valuable video content.

      1. Abhik says:

        YouTube indeed works.. I also have three YouTube channels and two of them are really working great to drive traffic.

        1. Erwin Miradi says:

          Yeah I know some bloggers making nice income from Youtube. It’s all about knowing how to do video blogging well with nice quality of videos.

    2. Enstine Muki says:

      That’s just what I’m switching to and fiverr makes it even better. With just $5, you can have a great video. I’m getting a few guys there to shot some vids for me right away though I’m still to find out how to push them to the top 🙂

      1. Yes with fiverr video task is quite easy … Along with this if you will get any person who have good knowledge in your niche than that will be quite brilliant video.

        1. Abhik says:

          That’s exactly what Fiverr lacks in IM niche.
          I have outsourced a few videos and I am NOT satisfied with the quality.

          1. Erwin Miradi says:

            Well, we can’t expect that much from a five dollar service anyway..

      2. I am having that same concern. I’m very interested in youtube marketing after reading this and fiverr for videos was my first thought.

        However, I have no idea how to get a video to rank in youtube. I have done a few in the past with no success, most of my videos went months with only a few hundred views.

    3. Gregory C. says:

      Couldn’t agree more.

      YouTube is also one of my biggest traffic sources, a hugely underestimated way to get eyes by some bloggers & marketers.

    4. Yes! I tried it for a couple of my posts and noticed an increase in rankings!

  2. Dealbulous says:

    Actually the response from Youtube compared to Google search engine is depending very much on the niche. Take for example, wheelchairs. I can get better response from YouTube than Google search engine because there are too many text based competitions which make it hard to compete in search engine ranking with them.

  3. Funny enough, I just made a YouTube video about tracking conversions today and I am already spot number 4 and gained 2 new subscribers for 10 minutes of work!

    This definitely works and thanks for the post!
    -Gabriel Johansson

    1. PPC Ian says:

      Those are awesome results. It’s all about getting more subscribers on YT. Totally agree that there is such huge potential on YT for those that produce great quality videos.

      1. Erwin Miradi says:

        Yeah youtube is a good way to drive traffic. If you guys about to make your own video and wanted the best quality, try watching Gideon Shalwick’s vids.

    2. 2 subscribers for 10 minutes work, quite great.

      Outsource this task …

      Do you believe in outsourcing ?

    3. Abhik says:

      That’s the magic of YouTube 🙂

    4. Erwin Miradi says:

      Wow that’s great! But really, it depends on the quality of both content and the video itself.

  4. KONTI says:

    i have not tried using you tube to drive traffic to my site before. i guess i would give it a try. thanks john chow for this post. pls keep it coming.

  5. rabbistarak says:

    Ranking with YouTube video is much easier then trying to rank with a website on Google

    1. Abhik says:

      That’s true. YouTube is one of the high authority websites in Google.

      1. Erwin Miradi says:

        Yeah. But of course you need to ranked well in Youtube before appearing in the first page of Google SERP.

  6. Games Dunia says:

    I learn the SEO in a New way, Really Google SEO is Very Tough and I can not do that too, cause i have many site. Now I’ll think about You tube.

    1. Abhik says:

      You should keep your seo campaigns running along with YouTube marketing.

      1. Erwin Miradi says:

        Yeah I agree. Concentrating on the videos doesn’t mean that you have to forget about SEO.

  7. Great information. I have not ventured in that direction yet, but will definetly start with YouTube marketing now 🙂

    1. Comments are showing that very less people are into you tube optimisation including me …

      1. Abhik says:

        That includes me too. I have tried with few videos though.

        1. Erwin Miradi says:

          Talking about making a video, we need to pay attention to the quality of the video too. I’m planning on moving to Youtube optimization, but before that I had to have the right equipments for the video.

      1. Erwin Miradi says:

        Couldn’t agree more..

  8. It all sounds too good to be true….

    The videos you site for dancing and tennis lessons are on Youtube partner channels – this is identified by /watch?v in their URLs.

    The problem as I see it is that the majority of videos that reach the top on Youtube are from those who have a partnership agreement with Google. Only a select few are allowed into such a partnership.

    It is not that easy to ‘Hop on Youtube’.

    I would be interested to learn more of your experience on this.

    Kind regards

    David

    1. Abhik says:

      David,
      It’s not true that only videos from YouTube partner’s channel ranks.
      I have seen a lot of video results from amateur uploaders in Google’s organic serp.

      1. Erwin Miradi says:

        I can’t say I’m agree. Because I’ve seen some videos that are not Youtube partners sit on the first page of SERP. I think it’s a lot more depending on the optimization and of course, the popularity of the video.

      2. Of course it happens occasionally – that is why I used the word MAJORITY and not ALL.
        My point is that the concept that it is easy to succeed with Youtube is not valid.

  9. If your blog contains videos like contents than you should go for it … If not than start creating videos on your earlier post and add on you tube.

  10. With your example of tennis racket … People who will click on that video will go to youtube not to the websites and once you get in you tube … There will be very less chances that visitors will go to your site.

    What do you say ?

    1. Abhik says:

      If you have a link at the visible portion of the description and a caption to click on that, you’ll more likely to get a visit to your page.

      1. Erwin Miradi says:

        Yeah. It’s all about putting the link in the most visible spots.

  11. fas says:

    So true said, YouTube does get alot of free traffic and Google bares the hosting costs.

  12. Phil says:

    Very well explained Andy.
    You deserve an extra “r” somewhere in your last name !

  13. Amit says:

    This is a guest post …
    well said, YouTube does get alot of free traffic and Google bares the hosting costs.
    web.goodluckfreshers.com

  14. fazal mayar says:

    youtube is powerful indeed, will maybe try to build some links

  15. Hello Guys! You tube is Amazing and I really love it. I have a Channel on you tube and Many view i got from it. It is really good for SEO.

  16. Well, it’s true. You can get huge traffic more easily by using youtube. But, i love to live with google.

  17. Abhik says:

    Nice Read..!!
    I have seen some of the marketing gurus started using video marketing on a higher scale.

    1. Erwin Miradi says:

      Yeah. Internet marketing is about to move video marketing.

  18. Kiran says:

    Thanks for sharing valuable tips !
    I am too late, I am going to make video for my site for youtube right now.

  19. My response from Youtube compared to Google search engine is it so big difference from video to video. I have not found the right way yet.

    1. Abhik says:

      It all depends how you optimize your video on YouTube.

      1. Erwin Miradi says:

        Yeah I agree. It all depends on how good you optimize the video.

  20. Arun says:

    It’s great. ! You can get huge traffic from you tube.

  21. Liam kenny says:

    wao interesting about you tube. There are various way to earn money online.
    The Six Figure Mentors is a community of successful entrepreneurs that provide mentor ship to those that are seeking online success using internet marketing strategies. Earn while learn is the basic concept of the community.

  22. Erwin Miradi says:

    Yes I agree Youtube is a nice way to get traffic. Actually, I like video blogging rather than regular blogs. With videos, the author can be a lot closer to the audience rather than with articles.

  23. JoMi says:

    I haven’t tried youtube, but, based on the testimonies above, I guess, it’s a good way of getting good traffic source! =)

  24. P.A.D. says:

    Great article Andy. YouTube makes sense considering how much time I spend on there myself. Sometimes I forget to look at my own habits and what sites I go on myself. My niche is rather small, YouTube will be a big help.

  25. Youtube is also easier to manage than Google and doesn’t update it’s algorithm without notice.

    1. I second you. No more ‘Panda’ updates to look out for.

  26. Tracey says:

    This is a brilliant strategy for improving my SEO in google Andy! Thanks so much for sharing, now if i could just get a good ranking for my youtube videos I’d be all set 🙂

  27. Video in some keywords areas can provide good traffic, but so general a query looking people on Google and not at YouTube.

  28. Senadh says:

    Youtube has shown a great potential of improving SEO value of a website. It is always nice to see a video rather than reading a text.

  29. Glass Vases says:

    Thank God I found this post! I am certainly going to try this. IMO this is a great tip. I don’t have much experience with video creation but hey, you can get it done for few bucks. Thanks for the tip!

  30. I totally agree that Youtube is a great search engine. I’ve started using it to create video content for my blog and then linking my keywords back to my main articles. Works well for driving traffic to my site!

  31. Marvs says:

    Utilizing YouTube is a clever way of improving traffic. Thanks for this great post!

  32. Honestly, on YouTube, all one needs to get views is a video with a thumbnail of a hot girl. It’s sad actually.

  33. In my opinion, if you are going to promote your website or business through video marketing, you should use YouTube as well as Vimeo. It’s like Yahoo in video niche.

  34. really nice to know that youtube is used as a search engine to promote your blog/listing. I was always dying to get a rank in google but now I understand how youtube can be better utilized.
    thanks for sharing this post.

  35. Best strategy is video marketing then normal seo

  36. I use youtube in conjunction with my SEO to solidify and boost each other… Youtube is a great tool, but just as easily as you get up in the rankings, you can be kicked off just as fast…

    When you use it in conjunction with SEO, you can have several results all vying for the searcher’s attention on the 1st page of Google. And that is ….. SWEEEEEEEEEEEET!

    I use other stuff to solidify my SEO too, but youtube is one of my favorites!

  37. Chris McCoy says:

    Great post, I just set up a youtube account 🙂

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