Why Your Blog Isn’t Getting Traffic (and How to Change That)

The internet is a shadow of what it used to be just a couple decades ago. In fact, we have witnessed an insane growth that most people never would have guessed would occur. Data is created and transferred at an astounding rate (about 2.5 quintillion bytes of data a day — wow!) and is only increasing.

Because all of this data is flying around online, it can seem like a real drag to create content for your blog. It feels almost like you’re constantly playing catch-up in an attempt to seek relevance in the online world.

Luckily, you don’t have to continue existing this way online. There are ways that you can increase your website traffic and get some serious views on your blog. We all know that views can translate to conversions, which translates to profit — so this is vital.

Let’s look at some of the ways you can boost your website’s traffic today.

Create Evergreen Content

Do you post content like news or opinion pieces frequently? This could be a huge problem and cause a lack of viewers on your site. There’s a solution to this problem, and it comes in the form of creating evergreen content.

Basically, evergreen content is content that stays relevant for years at a time. Like the evergreen tree it stays “green” read: relevant, all year long, which will help you pull in traffic.

What qualifies as evergreen content? Anything in the following groups can be considered evergreen:

  • FAQs
  • Case Studies
  • How-to Guides
  • Reviews

When you’re deciding on the type of content you want to create, you have to think about your niche and what questions people might have. For example, if you’re working in marketing, you can write marketing how-to guides, answer questions that you commonly see in your emails and message boards, review marketing software, and more.

Evergreen content is considered key pillars in any major blog. It’s worth learning about how to write this type of content if you want more traffic.

Examine Your SEO Strategy

Your search engine optimization, or SEO, strategy is absolutely vital to driving traffic to your website. Google is the gold standard for SEO, and everyone wants to rank on the top page. Consider that Google accounts for 79% of ALL internet searches, and it’s easy to see why everyone wants to rank high for certain keywords.

When you’re coming up with your SEO keywords, it’s important that you research all of the different variations of the words or phrases you want to use.

Make sure you are using all the tools you have available to make the most of your SEO strategy. For example, you can use Google’s keyword planner to identify how popular a keyword is with the internet and how often it’s used. Generally speaking, you are going to want a keyword with a high number of searches and low competition.

You’ll also need a tool to check to make sure that you’re using your keywords properly on your blog posts. Too many keywords and you can be flagged for being spammy, too few and you’ll have trouble ranking. It’s vital that you get help implementing your SEO after you’ve decided on keywords.

As you start to rank your keywords, you’ll see your traffic increase. The closer you get to the top of the first page of Google, the better chance you have at getting found.

Brand Building

One major problem that blog owners run into is they don’t spend enough time building their brand into something great. You can write all of the content in the universe, but if you’re not using all of the other tools at your disposal, no one will ever see any of your content.

How do you build your brand?

Well, the first thing you must do is create and establish social media platforms on all of the major sites like Facebook, Twitter, Instagram, and the like. Once you’ve established your platforms, put them to use. Share videos, interesting facts, your recent blog posts, engage with your audience, stay active.

Social media platforms generally have an algorithm that equates to more active users being shown to more people, and Marketing Sherpa states that adults between 18-34 are 95% more likely to follow a brand if they encounter them on social media. If you want to supercharge your brand, you can also consider using tools like Facebook Ads or Twitter Ad manager to reach a wider audience.

Don’t Forget Links

As you’re developing content, you should always make sure to include reputable links to data that you cite. If you are the source, make sure to mention show and try to include media that you recorded when applicable. Including media and links will help build your reputation online.

When your audience and reputation grows, you’ll be able to cast a wider net and diversify your content to expand your blog’s traffic.

We know it can seem discouraging at first when you’re getting almost no traffic and have been grinding for weeks. The good news is if you take this tips into consideration, you should begin to see an increase in your daily visitors.

Every business is a little different and requires specific types of marketing, content, and social presence. As you begin to build your brand you’ll start to get a feel for the type of content that gets shared on your social platforms. You’ll learn what kind of posts your audiences love. Eventually, you’ll be able to grow your blog audience beyond your wildest dreams.

Stay patient, and don’t give up. Every successful blog started with just one post. Every house starts with one brick. You have to build your legacy from the ground up.