Why Your Business Should Be Blogging

Many people do not recognize the value of blogging. They assume that it is just a way to post news about their website or business. While this is true, there is a lot more that a blog is capable of doing for the purposes of marketing. Blogs have a way of taking on lives of their own. Above the business and marketing aspect of blogging, blogs can change the face of the writer, or anyone who contributes to the blog on a regular basis.

How Blogging Will Impact Your Business


1. Forge new relationships. Blogging on a regular basis plus syndicating your blog will attract many different people. However, if you are blogging on a regular basis, you will begin to attract a regular following of people. It is with these people with whom you will form meaningful relationships. They will be the core of the community that forms around your blog.

2. Build an online community. As just mentioned, an online community will form around your blog. People will come back and comment, send email and even recommend your blog. Please note, that people do not do this will all blogs. Your blog has to be consistent, interesting, helpful, entertaining, educational and relevant.

3. You learn what your customers really want. Most businesses and the people who market them really want to know what makes their customers happy. There are millions of market research surveys that go out to target audiences. In the case of a blogging community, you already have your target demographic coming to your blog and voluntarily telling you what they want. If you ask them further questions on the blog, they will fill you in. It is every market researcher’s dream.

4. Make extra money. The purpose of building a blog is to attract customers to your main business. Yet, there are more ways to monetize your blog than you might realize. Selling banner space, putting up affiliate programs, Google Adsense, running fundraisers, and getting paid work on the side as a blogger are all ways to monetize. There are also indirect ways, such as being invited as a guest blogger on another site and earning new customers. Do not sacrifice the quality of the blog, but figure out more ways that you can create a side income and it means more money for your business.

5. You don’t have to write to be a blogger. Writing is a complex skill. Some people hate to write, or they do not write very well. They can still have a blog. The internet has introduced to us an entire universe of communicating and creating content.

Here are some examples:

  • Create videos.
  • Record a podcast.
  • Build infographics.
  • Curate content from other sources (with proper credit).
  • Put in a social media feed.
  • Use photos to tell a story.

There are many ways to put a blog together. The most important thing to remember is to create helpful, valuable content that people love to read and comment on. Give your customers something they will love to visit again and again. In return, there is no limit to how much value you get back from your customers.

17 thoughts on “Why Your Business Should Be Blogging”

  1. Michael Kwan says:

    And if you hate writing or just don’t have the time, you can hire a freelance writer to help you.

    Or, as John Chow once put it, “If you want something done right, let Michael Kwan do it.”

  2. Blogging is very much asocial activity. You meet new people, establish relationahips with them and try to become a part of the blogosphere. Many good blogging communities have made it very easier to connect with other bloggers. Making money from blogging must be taken as an added advantage only.

    Thank you for this informative article, John.

  3. Blogging says:

    Love this post. Thanks for the inspiration John!

  4. Anupam Reddy says:

    Well said John…!

    The five tips helps out one in blogging and also many factors as well..
    thanks for the info.

  5. I. C. Daniel says:

    infographics attract me lately, pretty interesting skill making an infographic.

  6. faisal says:

    For a business, not recommended to have ads, as that will take your customers to clients website.

  7. Edson Hale says:

    Most importantly it is the most consistent and cheapest source to promote your business and develop long term relationship with your customers. It also offers your customers a forum to feeback on your business products and services.

  8. Dan Merryday says:

    I agree that blogging has the main benefit of building a community, and the relationship you build with that community can become an asset in growing your business to the next level.

    The problem I see besides not everyone is good at writing is also the time investment it takes to get a blog to “critical mass” – to a level of audience significant enough to maintain overhead costs. It’s mostly during this “incubation” period that many aspiring internet marketers feel tired, stressed, and get distracted by the new shiny object promising faster results with less work.

    What is the solution to that: how to turn a profit from your blog in the shortest time possible?


  9. Raghav says:

    Blogging is something that I believe in, its simple, its understandable and more importantly its makes you, yourself a brand..

    Many of the top bloggers get paid to just write a guest post on some blog and that blog becomes instant hit.

  10. ken murika says:

    Its very helpful especially on learning what your customers really want

  11. Franky says:

    Thanks for the tips and inspiration. But the biggest problem is getting visitors en bloggers!

  12. James Seo says:

    Great suggestions. Fostering a built-in audience is huge when it comes ot blogging for your own brand.

  13. I think creating infographics would be a neat process but I need more information on them. Maybe a nice tutorial for making infographics could be in line for this blog? 🙂 Good post!

  14. Doug Ravish says:

    Great Tips
    Blogging Takes a lot of time and work to get going but in the long run your online success will be most profitable . It is well worth the time to do.

  15. Don P says:

    Thanks for another great post. I recently fired up my blog DonDoes30.com in the last month. It’s more of a personal blog that I want to turn into a business as I go along. Right now I have a strong email list that I took from 0 to 400 subscribers literally overnight. I’m hoping I can do a guest post for John Chow soon on how I accomplished this and how you can too! Thanks again for the post.

  16. Blogging is very important for any business now a days. since most of us do buy,shop and surf on net and when we want something, we research about the product and information, most of the time ,we will shop where we get more and accurate information about the product and that’s how the conversion happens. think you are selling amazing product but not many people know about your product and also you are not blogging , what do you think , how many products will be selling ? hope you got my point..

  17. metz says:

    Probably, blogging will make people wealthy! If, only if you know what you are talking about, if you are doing well in promoting and if your content is impressive and valuable. But the correct thing that I should say is that blogging can make money.
    I’ve saw multiple blogs that talks about success, I’ve reads different post and report about their monthly income report. And I am certain that they can help newbies to earn money.

    I found this post shared on Kingged.com, the Internet marketing social networking site, and I “kingged” it and left this comment.

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