Why Your Guest Posts Have To Be Great

As a full time blogger I write guest posts every month for a variety of blogs. Some of these posts are free and some of them are paid however I ensure that the quality of all articles I write for others is high. Unfortunately, the majority of others don’t share this view.

I also accept guest posts on my own blogs which gives me an insight into the quality of articles that other bloggers submit. At the moment I probably get around 15 submissions and guest post requests every month (popular blogs probably get hundreds of submissions). I reject around 99% of these submissions. Whilst I appreciate getting an article from a writer for free, I will not allow the standard of content on my website to drop.

Generally speaking, the guest post submissions I have received have been very poor. The three main problems are:

  • Grammar: Most articles that are submitted seem rushed as there are lots of grammatical mistakes and basic errors; mistakes that would have been picked up if the author proofread what they wrote.
  • Content is not suitable: My WordPress blog is targeted towards WordPress users who modify their website. As such we publish tutorials and post reviews of themes and plugins. Most guest authors submit articles that are not targeted towards my readers. For example, at least a quarter of submissions are on topics such as ‘Why you should use WordPress’ and ‘Why WordPress is perfect for bloggers’; topics that are too simplistic for my own blog.
  • Keyword Stuffing: Authors stuff articles with keywords and links to their own blog, even when it has nothing to do with topic they are writing about.

Guest Posting Myth

My main inspiration for this article came from a friendly blogger who emailed me 3 days ago. He wanted to submit an article about the subject of ‘WordPress membership sites’. He showed me 4 articles he had written about the subject for other blogs and I was happy with the quality of them. I advised him that I was happy for him to write a guest post for the site and asked if he could write a round up of the best membership plugins available for WordPress.

He replied that:

I’d rather submit an article about why WordPress is a great as platform for membership sites, because a round up of the best plugins will compete directly with our content and in fact it will do us harm.

I thanked him for his offer and explained that I wasn’t looking for an article of that nature as it’s not the sort of topic we publish on the site. He stressed that I would be happy with the article and he submitted a post. The article was completely off topic and was very poor. It was rushed, it was much shorter than his other submissions and it offered the reader nothing.

He was very polite throughout our email conversations and there were no hard feelings on either part for me not accepting the post, however his reply really surprised me. He wanted to promote his website through guest posting however he was concerned about writing good content for others as it would harm his own website (I assume he means through search engine rankings). This is the wrong way of looking at things.

Why Your Guest Posts Have To Be Great

Guest posting is used as a means of self-promotion by a lot of top bloggers and the one thing they all do is deliver great content. Most write about similar topics that appear on their own website. Not only does this ensure that the traffic they receive from guest posting is targeted, it also helps them build themselves up as an authority on the subject.

You don’t have to always write about the same topic your own blog covers though at the very least you need to submit an article that is appropriate for the site you want to guest post on. Check previous articles to get a feel for the type of articles they publish (top ten posts, list posts, tutorials, news etc). Remember, you’re writing the article for their readers not yours!

When a guest post of yours is published on another website it gives readers a preview of your writing style and an opportunity to get to know you better. Why would someone want to find more about you or click on your website link in your author bio if your article was poor?

I also think it’s a waste of time writing poor articles for other blog owners as there is a higher risk that the article won’t be accepted. I would prefer no articles to be published on my website instead of a poor quality post as I know that that all it takes is one poor article to make a reader unsubscribe.

Great posting is a great way of promoting your website and promoting your own profile but if you are going to do it, do it right and ensure that the quality of your guest posts are great. Don’t just think about the link or two at the end of the guest post, your real aim should be connecting with a readership that hasn’t been exposed to you or your writing yet.

Good luck,
Kevin

Kevin Muldoon is a webmaster and blogger from Scotland who currently lives in South America. His current project is WordPress Mods; a blog which focuses on WordPress Themes, Plugins, Tutorials, News and Modifications.


58 thoughts on “Why Your Guest Posts Have To Be Great”

  1. This post is for all of them who wanted to start their guest post on other blogs … Must read.

    1. panax says:

      What do you mean my friend here?

      1. Are you planning for Guest posts on other blogs … if yes … than this post is for you.

        That what I mean to say.

      2. panax says:

        I didn’t understand too

        1. Because you both are same … lollzz

          You are not reading your own comments and commentator name before adding comments here.

        2. Erwin Miradi says:

          @panax
          LOL. I don’t know what you were trying to do man. But you commented twice like you were two different persons. Did you notice that you forget to change your name and site url?

    2. Erwin Miradi says:

      Yeah definitely. I also have received numbers of guest posts and it took sometime until I realize that some of them were spinned. Very disapointing.

  2. If you are writing poor quality than for you there are tonnes of article directories waiting …

    1. panax says:

      I think a very successful writing

    2. Hi ZK,
      I sometimes see the same article on different blogs from the same guest blogger, spam blogger?
      And also the same article from another guest blogger. Article thief?

    3. Erwin Miradi says:

      Oh yeah. You can spin hundreds of articles if you want and throw it all to ArticlesBase or GoArticles.

  3. Guest post will help to have good backlinks

    1. panax says:

      You’re right. Maximum benefit of such improvements will be made ​​to the visitor in mind.

  4. Oh man its great now I start writing a guest post.

  5. I giggled a little when I read the title “Why Your Guest Posts Have To Be Great” – written by Guest Blogger

    It reminded me of the scene in the movie Real Genius where the students replaced themselves with tape recorders recording a teacher’s class from the teacher’s own tape player.

    Insightful and clever! πŸ˜‰

  6. Very good and informative post. I also do guest posts on other blogs (on John Chow as well:) and accept it on my own blog. I receive 3-5 posts per day, but don’t approve them all. Lots of bad quality.

    Great post!

    1. Mate Hegedus says:

      Thats a lot of guest post requests!

    2. Mate Hegedus says:

      I might have to send you one too πŸ™‚

      1. That would be great. I just approved a guest post from Pawel Reszka who runs Affhelper.com

        That’s a good example of a quality guest post πŸ™‚

    3. Erwin Miradi says:

      Wow that’s a large number of guest post request. I’ve been in that situation when I was running a weight loss site. People tend to send guest post request to high paying keyword niche, though my site only had 800.000 Alexa Rank and PageRank 1.

  7. wagner says:

    Ive tried guest posts a few times before, it really does help in direct traffic as well as backlinks. I think your point is very true though. The quality is a big factor on your results.

  8. Mate Hegedus says:

    My guest posts are awlays my best posts. Thats how you can get recognition.

  9. fas says:

    Very well said, most guest posters, dont provide value and want value in return.

  10. Tory McBroom says:

    I’ve actually thought about displaying all the terrible guest post submissions I’ve got over the years on a separate blog…sort of a “Hall Of Shame” for guest posts. πŸ™‚ Especially the guest posts I get submitted to one of my “diet” websites. For whatever reason, there’s an endless amount of awful guest posts in that niche – and some of the authors are very persistent!

    Luckily for them, I’m not that big of a prick.

    1. Hehe, that would a new niche market.

  11. Cheolsu says:

    This is a great post on guest blogging. I am yet to try my luck with guest blogging.

  12. panax says:

    nice review and nice explanation.

  13. fazal mayar says:

    low quality guest posts wont be approved, high quality will be on big blogs such as johnchow or problogger.net

  14. That’s amazing to me. You’d think if they went through the trouble to write the guest post, to benefit themselves, that they would have the sense to make it their best work.

  15. Michael says:

    I keep telling myself that I’ll start doing guest blog posts and I still haven’t done one yet. I’ve been given the green light by a guy I know to write a guest post for his blog but never got around to making it happen. I should really take your advice here Kevin and just make it happen and follow your guidelines to make a great guest post.

    Thanks for the motivation to start started on this project.

  16. Google sees strong on links in texts and articles today. Unfortunately, I think Google is going to cut it in the near future when many articles are pure spam/link articles without value for the internet.

    1. Yes Shanker John Provides always good points..

  17. Susan Myers says:

    It is interesting to see the benefits of the guest post to not only your site but you as a brand. Guess I will need to get on the guest post list for some blogs now. Thanks for explaining the benefits of having a guest post.

    1. Yes indeed this is an interesting article about the guest posts..

  18. Guest post will help to get more backlinks and serp movements

  19. Danielle says:

    Great article – I both guest write and accept articles as well and I’ve noticed the same thing!

  20. Guest posting can drive the readers of that host blog to visit and be readers of your blog too. That is one way to be popular in the net and gain more traffic to your own blog. πŸ™‚

  21. I would love to above all info & found this while searching for guest blogging in twitter.

  22. Guest post made by a guest!! & guest posting is actually self explanatory..its where someone writes a post to others site.

  23. Wow i love to your main inspiration for the article.good work.

  24. Very true indeed! Guest blogging is a great way to generate quality backlinks to your site. It is not necessary to type the link in between the post, the author’s bio is responsible for that. When people find out about you from a well-known website and are impressed by the idea they would visit your page. Great post!

    1. panax says:

      This web site is sending hits?

  25. Erwin Miradi says:

    Yeah I agree. Writing guest post is all about getting yourself recognized by the community in other’s blog. Poor content will not only ruin your reputation, the blog owner’s too.

  26. Nice article. Guest posts are crucial. Guest posts have to your best work. You are essentially advertising your blog/website. The better quality your guest post is, the more likely the readers of the guest post will click through to your website. πŸ™‚

  27. panax says:

    I do not understand exactly

  28. PPC Ian says:

    This is why guest posts are time consuming. They have to be even better than the posts you write for your own blog. That said, guest posts can drive so much traffic and are incredibly rewarding!

  29. I like your post but I didn’t agree with one major point.
    “Guest post must of higher quality than of your own blog articles”.
    Why there is descrimonation. From my point of view you should try your best in all articles whether it is Guest Post or post for your own blog.

  30. Thanan says:

    I like this article.
    It’s take knowledge and some idea to me.

  31. Google loves the content so it must be unique

    1. iskandarX says:

      I guess with this guest post may helping our weblog to be unique, didn’t you agree with me facebook clone?

  32. Divya says:

    unique information and quality of the post will bring you more visitors for your blog.

  33. TV Rockstars says:

    I always say they have to be great because first impressions are everything.

  34. This post represents what this whole site is about really: Integrity.

    A lot of people only write articles or create videos or release information that is Self Serving – and their intent is never really to help the reader/ user.

    The simple fact that you reject guest bloggers because of their intent says a lot about who you are… Good stuff…

    That’s why we can always count to get good stuff from here hehehe…

  35. Thanks for great article. I will keep it.

  36. iddaa says:

    I like this article.

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