Andy Havard is a Marketing Executive at Skeleton Productions, a UK based corporate video production company. I asked him to produce an educational â€œwhiteboard videosâ€ on why YouTube is the answer to your SEO woes. Seeing how positive reaction to my post on how to make money with YouTube, I figured this would make a good followup.
Below is the video along with the text of the presentation. I want to thank Andy for creating this video for me. Check out Skeleton Productions if you need to produce a whiteboard video.
Why YouTube Is The Answer To Your SEO Woes
Welcome to the online video masterclass. Today we’ll be looking at the three reasons why YouTube could be the answer to your SEO woes.
1. YouTube Is The World’s Number Two Search Engine
YouTube is the second most popular search engine in the world. This ladies and gentleman is not to be sniffed at, that is an enormous statement and here’s why;
First of all it means that YouTube is used more than Yahoo, Bing , AOL or any other search engine.
Secondly, it means that when it comes to searching for answers to queries, online users aren’t going to search engines for answers, they are going to video sharing sites to find videos that answer their searches.
This is because video has become one of the most sought after mediums when it comes to finding information online. Considering the role search engines have played in this area for so many years, the fact that video is now filling that void this is an incredible revelation.
2. It Is Easier To Compete On YouTube
While Google may be the number one search engine platform, it’s also the biggest. That means while a typical search for the something like “tennis lessons” generates over 30 million results on Google, while only 6,240 results on the number two search engine YouTube. That’s 30 million websites, videos, images etc you will have to compete against on Google vs around 6,000 pure video results on YouTube.
You don’t need to be an SEO genius to realise that when it comes to competing for keyword searches your job is going to be a lot easier on a site like YouTube, which is in no way settling for second best, especially considering that YouTube has been hitting well over 4 billion views video views a day since January 2012.
3. YouTube Opens The Door To Google Supremacy
For a long time Google’s Universal Search has allowed video links to impact the top SERPs and research over the years has shown that users are far more inclined to click a video link that appears within the top search positions, rather then a bland link or an adword. These video links are typically YouTube links.
The alluring quality of the video link means that even videos coming in at SERP 4,5 or 6 could still be clicked before the other top spots.
Therefore not only can your YouTube videos infiltrate the Google SERPs, but also because they are visible in that search they will be able to pinch potential traffic from both the higher and lower SERPs around it.
That’s it for today’s online video masterclass. Be sure to share your knowledge and your thoughts in the comments section below.