Why YouTube Is The Answer To Your SEO Woes

Andy Havard is a Marketing Executive at Skeleton Productions, a UK based corporate video production company. I asked him to produce an educational “whiteboard videos” on why YouTube is the answer to your SEO woes. Seeing how positive reaction to my post on how to make money with YouTube, I figured this would make a good followup.

Below is the video along with the text of the presentation. I want to thank Andy for creating this video for me. Check out Skeleton Productions if you need to produce a whiteboard video.

Why YouTube Is The Answer To Your SEO Woes

Welcome to the online video masterclass. Today we’ll be looking at the three reasons why YouTube could be the answer to your SEO woes.

1. YouTube Is The World’s Number Two Search Engine

YouTube is the second most popular search engine in the world. This ladies and gentleman is not to be sniffed at, that is an enormous statement and here’s why;

First of all it means that YouTube is used more than Yahoo, Bing , AOL or any other search engine.

Secondly, it means that when it comes to searching for answers to queries, online users aren’t going to search engines for answers, they are going to video sharing sites to find videos that answer their searches.

This is because video has become one of the most sought after mediums when it comes to finding information online. Considering the role search engines have played in this area for so many years, the fact that video is now filling that void this is an incredible revelation.

2. It Is Easier To Compete On YouTube

While Google may be the number one search engine platform, it’s also the biggest. That means while a typical search for the something like “tennis lessons” generates over 30 million results on Google, while only 6,240 results on the number two search engine YouTube. That’s 30 million websites, videos, images etc you will have to compete against on Google vs around 6,000 pure video results on YouTube.

You don’t need to be an SEO genius to realise that when it comes to competing for keyword searches your job is going to be a lot easier on a site like YouTube, which is in no way settling for second best, especially considering that YouTube has been hitting well over 4 billion views video views a day since January 2012.

3. YouTube Opens The Door To Google Supremacy

For a long time Google’s Universal Search has allowed video links to impact the top SERPs and research over the years has shown that users are far more inclined to click a video link that appears within the top search positions, rather then a bland link or an adword. These video links are typically YouTube links.

The alluring quality of the video link means that even videos coming in at SERP 4,5 or 6 could still be clicked before the other top spots.

Therefore not only can your YouTube videos infiltrate the Google SERPs, but also because they are visible in that search they will be able to pinch potential traffic from both the higher and lower SERPs around it.

That’s it for today’s online video masterclass. Be sure to share your knowledge and your thoughts in the comments section below.

14 thoughts on “Why YouTube Is The Answer To Your SEO Woes”

  1. David says:

    John, I think that a lot of people underestimate the power of Youtube.

    You have reminded me that I need to get back to posting videos – something that is not all that hard to do. It just has to be done!

    With Youtube being so popular it would be a mistake to overlook this ‘second biggest’ search engine.

    1. Totally True David,

      I still have a very profitable video that earns a few hundreds dollars per month on clickbank and its been over a year since i posted that video, it ranks well on Google for most of its related terms and sends a lot of buyer traffic directly to the clickbank offer.

      Maybe i can share this campaign with the John Chow community in the near future.

  2. Edgar says:

    You got a point… I just uploaded my video on youtube and you better believe I added my links on the description and on the video.

  3. Lisha says:

    Yes very true. It’s a good idea to create videos for your blog too, and upload them to youtube, then embed them into your blog post as well. Then have a link to your youtube video from your blog post, and a link to your blog post from your youtube video description. Also, don’t forget to use good keywords in your description and tags of your video. YouTube gives people lots more potential because less people are creating videos than websites/blogs. You have to utilize all potential traffic-getters!


  4. John –

    Thanks for this post! We all need to get more comfortable with video… (if we want to get on the front page of Google).

    It just gets more and more competitive and is changing all the time. Thanks for the reminder of what is working!

    I am going to repost on my site (and link back to your post, of course). Hope you don’t mind me sharing your stuff! 🙂


  5. Aasma says:

    Agreed with your points, I too prefer to watch video for any of my queries than reading any article. As video is quite simple way to know how to do something practically and you can easily implement it, but on article sometimes points won’t be much clear.

    Youtube certainly has quite less competition than Google and gives you more opportunity to rank your video higher for specific term.

  6. If the gurus are recommending YouTube, theres no reason why we should not be focusing on it. Thanks John for putting this up.

  7. fas says:

    Does positive and negative rating on videos affect Google results?

    1. John Chow says:

      Only Google knows the answer to that one, but the general feeling is yes, it does have an impact.

  8. Earl Cox says:

    I agree with Jon only Google knows the answer.

  9. Mr.Te says:

    Thanks John for putting this up.

  10. Excel says:

    I have resisted to upload videos for a long time but now I’m sure more than ever that it will help gain visitors to my website. It totally makes sense since YouTube is the #2 search engine.
    Thanks for sharing this video John.

  11. Great post John. When you come to think of it, nearly everyone online will at some point go onto youtube and search for something. Will definitely implement this method. Thanks 🙂

  12. Ehsan says:

    Youtube is great way to get more traffic to websites and it is best opportunity to grow any business online. Thanks for the post John.

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