Click Here To Download John Chow's Newest eBook - The Ultimate Online Profit Model

Wondering Why The RSS Is Over 3,000?

written by John Chow on February 17, 2007


Ian from Internet Business made a comment in the Showing Some Community Love post that my RSS readership went from 2000+ to 3000+ virtually overnight. This is highly unusually because RSS readership normally goes down during the weekend. I know the reason why it went up but I forgot to write about it until the The Daily Kimchi reminded me.

The increased RSS subscriber count is due to Google Reader and Google Personalized Homepage reporting feed counts – they never did this before. The announcement was made yesterday but did not take effect until today.

Publishers have been asking us to report the number of users that are subscribed to their feeds in Google Reader. This is something we’ve been wanting to do for a while, but with all the products that use feeds at Google, corralling the data in one place was like herding cats. So herd we did, and as of today, our crawler reports the number of Google users subscribed to the feed. The count includes subscribers from Google Reader and the Google Personalized Homepage, and in the future may include other Google products that support feeds.

Judging by the increased RSS number, it looks like Google Reader accounts for 1/3 of all my RSS subscribers. That’s a pretty significant chunk! The number should be really impressive on Tuesday or Wednesday. That’s when Feedburner numbers hit their weekly peak.

Did you enjoy this post? Get John Chow Dot Com updates via email...

Stay up to date with all of John Chow’s tips for making money online and blog posts by subscribing via email. Your email will be kept private and never shared with anyone.


HMTKSteve February 17, 2007 at 9:45 am

I noticed the same thing on my feedburner numbers. I didn’t hit as a high a number as you did but I did gain some.

Matthew Berman February 17, 2007 at 9:47 am

agreed, my RSS feeds went up too this weekend which is way unheard of. thanks for pointing that out.

ThomasDM February 17, 2007 at 9:48 am

Cool, so that’s the reason why the count on my FeedBurner stats suddenly increased 25% today.

Pat Phelan February 17, 2007 at 9:53 am

Cool John
That explains it, I was wondering why it was so big on my blog today.
Love the new layout

Wendy Piersall :: eMom February 17, 2007 at 10:03 am

I also saw about a 30% increase. I about fell off my chair this morning with delight!

Sadly, this increase just makes it that much harder to catch up with you, John! ;)

Leftblank February 17, 2007 at 10:11 am

Alright, thanks John, that also explains some to me, I was already wondering on my stats well.

Hannes Johnson February 17, 2007 at 10:12 am

Alright! Cool… I’m also seeing an increase in subscribers – about 22% jump.

Thanks for the heads up.

Matt Coddington February 17, 2007 at 10:13 am

The Google Reader fix put me at 666 feed readers … I’m coming after your evil throne Chow.

Pallab February 17, 2007 at 10:13 am

I am using Opera offcourse :)
My subscriber no. also went up, by a bit. But, its still pretty much nothing. Its about 53 (duh! thats embarrasing when compared to yours).

Derek February 17, 2007 at 10:16 am

That makes a lot of sense. I noticed a surge in RSS readers across a couple of my blogs and was wondering why myself.

Positivityblog February 17, 2007 at 10:26 am

I too was pleasantly surprised when my stats had gone up by 40% this morning. Feels kinda weird not knowing about all those readers all this time. Are all the major feed-readers now included in Feedburner-stats or do I have even more readers lurking?

Jeff February 17, 2007 at 10:44 am

Darn mine didn’t go up very much haha.

Kiltak February 17, 2007 at 12:07 pm

Same thing happened to me, I jumbed from 800 to 1300.. not bad :)

Nomar February 17, 2007 at 12:15 pm

that looks good !! nice

Ryan February 17, 2007 at 1:41 pm

It’s about time Google did this.

It seems like this was one of the only areas Google missed–and missed out big on.

It’ll be interesting to see how this plays out over the next week as everyone gets a better idea as to how many people have really subscribed to their RSS feeds. Google has such a large market share that I’m surprised it’s taken this long for them to do this.

Michael Kwan February 17, 2007 at 2:10 pm

I’m a part of that extra 1000 subscribers :)

Allen.H February 17, 2007 at 2:52 pm

Thanks for making this clear John, mine doubled overnight as well, I was linked here, at problogger and Google made that change so I’ve witnessed a pretty good bump in the count.


James Britton February 17, 2007 at 3:16 pm

wish mine jumped that much! Thanks for the heads up about Google.

ian February 17, 2007 at 3:24 pm

I use google reader, though for this blog and one other, I usually visit the site direct, as google reader doesnt update frequently enough.

Gareth February 17, 2007 at 3:30 pm

Good news. Will be interesting to see what effect it has across my blogs.

flickrville February 17, 2007 at 4:35 pm

Sweet, my feed cpunt went up to.

Gdog February 17, 2007 at 5:17 pm

Thanks for the shout out, John! ;) This is fantastic news for everyone.

Florchakh February 18, 2007 at 6:37 am

Especially for Darren Rowse. His feed counter jumped from 10 000 to 18 759 subscribers :o

My own counter jumped, too. It was 200% increase!

…from 4 to 12 subscribers

Harry Maugans February 17, 2007 at 6:38 pm

I was one of those using Google Reader. :)

Florchakh February 18, 2007 at 6:52 am

It’s comprehensible. Google Reader rocks ;)

Maki February 18, 2007 at 5:19 am

I’m new to John Chow dot Com and I’m not sure if you’ve mentioned it.. but any reason why the subscribers go down during the weekend?

Do people unsubscribe accidentally and then only realize their mistake on Tuesday?

Florchakh February 18, 2007 at 7:01 am

Oh no, they just have better things to do on the weekend. It’s obivious they read news at work on Monday, and Feedburner counter shows them on Tuesday :D

AJ February 18, 2007 at 8:45 pm

My subscribership went down for some reason :(