Wondering Why The RSS Is Over 3,000?

Ian from Internet Business made a comment in the Showing Some Community Love post that my RSS readership went from 2000+ to 3000+ virtually overnight. This is highly unusually because RSS readership normally goes down during the weekend. I know the reason why it went up but I forgot to write about it until the The Daily Kimchi reminded me.

The increased RSS subscriber count is due to Google Reader and Google Personalized Homepage reporting feed counts – they never did this before. The announcement was made yesterday but did not take effect until today.

Publishers have been asking us to report the number of users that are subscribed to their feeds in Google Reader. This is something we’ve been wanting to do for a while, but with all the products that use feeds at Google, corralling the data in one place was like herding cats. So herd we did, and as of today, our crawler reports the number of Google users subscribed to the feed. The count includes subscribers from Google Reader and the Google Personalized Homepage, and in the future may include other Google products that support feeds.

Judging by the increased RSS number, it looks like Google Reader accounts for 1/3 of all my RSS subscribers. Thatโ€™s a pretty significant chunk! The number should be really impressive on Tuesday or Wednesday. Thatโ€™s when Feedburner numbers hit their weekly peak.

35 thoughts on “Wondering Why The RSS Is Over 3,000?”

  1. HMTKSteve says:

    I noticed the same thing on my feedburner numbers. I didn’t hit as a high a number as you did but I did gain some.

  2. agreed, my RSS feeds went up too this weekend which is way unheard of. thanks for pointing that out.

  3. ThomasDM says:

    Cool, so that’s the reason why the count on my FeedBurner stats suddenly increased 25% today.

  4. Pat Phelan says:

    Cool John
    That explains it, I was wondering why it was so big on my blog today.
    Love the new layout

  5. I also saw about a 30% increase. I about fell off my chair this morning with delight!

    Sadly, this increase just makes it that much harder to catch up with you, John! ๐Ÿ˜‰

  6. Leftblank says:

    Alright, thanks John, that also explains some to me, I was already wondering on my stats well.

  7. Alright! Cool… I’m also seeing an increase in subscribers – about 22% jump.

    Thanks for the heads up.

  8. The Google Reader fix put me at 666 feed readers … I’m coming after your evil throne Chow.


  9. Pallab says:

    I am using Opera offcourse ๐Ÿ™‚
    My subscriber no. also went up, by a bit. But, its still pretty much nothing. Its about 53 (duh! thats embarrasing when compared to yours).

  10. Derek says:

    That makes a lot of sense. I noticed a surge in RSS readers across a couple of my blogs and was wondering why myself.

  11. I too was pleasantly surprised when my stats had gone up by 40% this morning. Feels kinda weird not knowing about all those readers all this time. Are all the major feed-readers now included in Feedburner-stats or do I have even more readers lurking?

  12. Jeff says:

    Darn mine didn’t go up very much haha.

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  14. Kiltak says:

    Same thing happened to me, I jumbed from 800 to 1300.. not bad ๐Ÿ™‚

  15. Nomar says:

    that looks good !! nice

  16. Ryan says:

    It’s about time Google did this.

    It seems like this was one of the only areas Google missed–and missed out big on.

    It’ll be interesting to see how this plays out over the next week as everyone gets a better idea as to how many people have really subscribed to their RSS feeds. Google has such a large market share that I’m surprised it’s taken this long for them to do this.

  17. Michael Kwan says:

    I’m a part of that extra 1000 subscribers ๐Ÿ™‚

  18. Allen.H says:

    Thanks for making this clear John, mine doubled overnight as well, I was linked here, at problogger and Google made that change so I’ve witnessed a pretty good bump in the count.


  19. wish mine jumped that much! Thanks for the heads up about Google.

  20. ian says:

    I use google reader, though for this blog and one other, I usually visit the site direct, as google reader doesnt update frequently enough.

  21. Gareth says:

    Good news. Will be interesting to see what effect it has across my blogs.

  22. flickrville says:

    Sweet, my feed cpunt went up to.

  23. Gdog says:

    Thanks for the shout out, John! ๐Ÿ˜‰ This is fantastic news for everyone.

    1. Florchakh says:

      Especially for Darren Rowse. His feed counter jumped from 10 000 to 18 759 subscribers ๐Ÿ˜ฎ

      My own counter jumped, too. It was 200% increase!

      …from 4 to 12 subscribers

  24. I was one of those using Google Reader. ๐Ÿ™‚

    1. Florchakh says:

      It’s comprehensible. Google Reader rocks ๐Ÿ˜‰

  25. Maki says:

    I’m new to John Chow dot Com and I’m not sure if you’ve mentioned it.. but any reason why the subscribers go down during the weekend?

    Do people unsubscribe accidentally and then only realize their mistake on Tuesday?

    1. Florchakh says:

      Oh no, they just have better things to do on the weekend. It’s obivious they read news at work on Monday, and Feedburner counter shows them on Tuesday ๐Ÿ˜€

  26. AJ says:

    My subscribership went down for some reason ๐Ÿ™

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