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Wordze – Get Better Search Engine Positioning

written by John Chow on April 3rd, 2007

I have written many times about the importance of the keywords used in anchor texts. In my Make Money Online review promotion, I offer to link to blogs using the anchor text of their choice. After going through many batches of reviews, I can tell that many webmasters need help selecting proper keywords. Fortunately, this is where services like Wordze comes in. Wordze was nice enough to order a ReviewMe review of their service. It couldn’t have came at a better time because this is a really helpful tool to improve your search engine traffic and achieve better search engine positioning.

Wordze is a keyword research tool that is designed to give you the ability to dig deep into the keyword universe that people search for everyday on search engines like Google, Yahoo and MSN. Wordze does more than just give you a general idea of how often a keyword is being searched. The service offers many useful tools, like WordRack and Keyword Effectiveness Index (KEI) to get the most out of your keyword research.

Wordze Members’ Page

wordze-1.jpg

The Wordze members’ page is where all the action happens. From here, you can access all the Wordze keyword tools – the most important being the keyword research tool at the upper left.

In addition to keyword research, Wordze can research historical keyword trends by month and day, dig into the search engines to see what other keywords people are optimizing for, Check a website’s keyword density, then use its keywords to find more keywords with the Wordze keyword database. There is also a keyword misspell and typo database to find confirmed keywords that people commonly misspell.

Using The Keyword Research Tool

wordze-3.png

With Wordze’s keyword research tools, you can quickly and easily find high quality keywords. Simply type in a keyword, select your search style along with the number of results you wish to view, and choose your filter options for Wordze to return thousands of highly relevant keywords to use with site optimization or PPC campaigns.

Once Wordze’s keyword research database has returned your results, you will be able to compare search volume, estimated traffic, total number of keywords found that are related to your search, KEI and other critical data that you will need.

Keyword Results Page

wordze-4.jpg

One of the most important information the keyword results display is the KEI (Keyword Effectiveness Index). KEI is the method of comparing the number of searches for a keyword to the number of results in the search engines. Keyword Effectiveness Index starts at zero and goes up to an indefinite number. The lower a keyword’s KEI the harder it is to rank for it. The KEI for make money online is 17.09.

The Count column is what Wordze has seen from IPS in the last day, or 30 days, depending on the tool. The Keyword Search, Expander, Importer, and Dig tool are all based on 30 days, while the Keyword History tool is based on daily traffic.

The Estimated column is a cross calculation from Internet Portals. Around every 30 days, Wordze will evaluate its estimated traffic by reviewing top ranking sites and/or by Wordze manually running PPC campaigns for keywords in various markets for a better estimate on overall traffic.

WordRank – What It Takes To Rank On Page 1

Have you ever wanted to know what it really takes to become a leader for a keyword? This is what WordRank tells you. Enter the keywords you’re after and WordRank will give you the top sites ranked for that word as well as demographic data on the users that are searching for that keyword.

wordze-2.jpg

As you can see from the above, if you want to rank on page 1 for Make Money Online, your site better be at least 13 months old, PR4 and have 745 backlinks. Otherwise, you maybe better off ranking for another keyword.

Some Helpful Videos

Wordze has a couple of videos to help you understand and use their service. The Keyword Research Video is a six minute video that will show you some of the basic search styles of the Wordze keyword research system, as well as teach you how to use keyword stemming, and other refinement commands.

Dig Tool and Keyword Expander is a quick video on how to use the Dig tool. Take the results from other keyword projects and build high quality keyword list with the Keyword Expander tool.

30% Less Than The Competition

The best part about Wordze is the price – it’s 30% cheaper than most other keyword research tools. A monthly membership cost $35. This allows you to do 3,000 keyword searches per day.

You can test out the service with a one-day trial membership for $7.95. This allows you to perform over 3,000 searches, save 10,000 keywords per project and manage unlimited projects. You can also use WordRank and the Keyword Digger. For some webmasters the trail membership maybe all they need – do all your keyword research in one-day long cram session.

Using the Wordze Keyword Research Tool, I came up with hundreds of keyword phrases to try and rank for. Many of the keywords I would have never thought of if I didn’t have the service. I also used the tool to create a huge PPC keyword list for Google AdWords. I am 100% sure the additional search traffic will more than pay for the cost of a Wordze membership.

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  1. Might have to check it out, this is definitely more cost effective than Wordtracker, if it provides results that are comparable.

  2. Let’s take a look, my blog is brand new and it’s not going to hurt a good improvement.

  3. Why there isn’t something fre like that, only supported by ads? That would be a “killer”, and with time the revenue of a service like that would be more than it is now (membership).

  4. This is well worth a look, depending on where they get their data from.

    • I think you catch the point…where did they get their data from?

      • Yep, that’s what really will determine the overall success of the product. $30/month is a steal for good data. On the other hand if the data’s not very good then it will be a huge rip off.

        All the bells and whistles won’t mean anything if the data’s no good.

  5. Wow! anohttp://www.johnchow.com/wp-includes/images/smilies/icon_mrgreen.gif
    :mrgreen: ther great review!

    • Yeah, the review’s good but the product is still questionable based on the data source. $8 for a one day trial is a little silly too.

  6. This program looks really nice. I just might have to give it a shot. Thanks for the great review.

    Adam

  7. Very very nice keyword product there. I just wish they have a free demo like KT.

  8. If you don’t have money to spend and you need a basic keyword research tool you can use Overture’s keyword suggestion tool for free:

    http://inventory.overture.com

    • That would have been the most basic tool. :D But you need to put in alot of hard work on tabulating and deciding effective key phrases.

    • Overture will give you a rough idea on how many people are searching for a specific keyword, but then you’ve got to use other means to find out what the competition is for that keyword, etc.

      This seems to be an all-in-one tool that does everything together.

      – Scot

    • Or the free program GoodKeywords which lets you search overture and other terms :)

      • An many others like that :)
        Overture is over populated.
        There’re other very good sources which are also free, but give you much better results.

  9. i was pretty excited until i found out it was 35 bucks a month :(

    guess its an investment, eh?

    • If you’re a smart webmaster you can make a very nice ROI on that $35. Just remember that. You may spend $35 on the tool, and you may make hundreds from your new effectiveness; so you’re not really spending anything at all.

      You might also consider just paying the $8 and doing all of your research in one day.

      – Scot

      • For the VERY HIGHT expert webmaster, YES, for the common webmaster no. The majority of webmasters who spend the $35 will not have a good ROI.

  10. Does it catch those LONGTAIL keywords that ARBIs love? :mrgreen:

  11. John,
    From your experience, how would Wordze rank against Wordtracker and other paid services?

  12. This review was definitely worth the $300 price. I am going to try this out and see how it works for me. I would’ve never known without it being on John Chow.

    – Scot

  13. Also, I realize it mentioned Google. How does this implement Google in to the works? I thought their search information was being kept private. Or are you talking about something else?

    – Scot

  14. Seems like a good tool. I only think they should have a free trial membership..

  15. There’s no such thing as free lunch in this world. :grin:

    Anyway, http://www.anchortext.net/ has free tools for anchor text keywords optimization. You may want to check it out.

  16. Keyword research is going more and more towards being a paid service. I think maybe $7 is a bit much for a one day trial, though. If I were looking to test another service, I think the one month subscription would be the better choice. The one day price does not make sense to me.

  17. That looks like a really great tool, shame it isn’t free :(

  18. =================================

    Hmmmmm,

    Hi Andrew,

    Thanks for asking about using the Kontera contextlink program alongside AdSense. Unfortunately, according to our program policies, Kontera may not be displayed on the same page as Google ads on your site. However, you are welcome to display those ads on pages of your site that do not include Google ads.

    In general, AdSense program policy does not permit Google ads to be published on the same page as other contextually-targeted ads. You can review this, and all Google AdSense program policies, at https://www.google.com/adsense/policies .

    We appreciate your cooperation.

    For additional questions, we encourage you to visit the AdSense Help Center (http://www.google.com/adsense_help), our complete resource center for all AdSense topics. Alternatively, feel free to post your question on the forum just for AdSense publishers: the AdSense Help Group (http://groups.google.com/group/adsense-help).

    Cheers,

    Alton
    The Google AdSense Team

    =================================

    • Why is it that the Google team gives different answers to different people? They need to all get on the same page over there.

    • This goes against their latest announcement about 2 months ago.
      Here is the quote from the Google page in the above comment:

      Hope I got the html right on the quote.
      As long as there is no confusion between Kontera an Adsense their current policy says ok.

      • Sorry, it did not work. Here is the quote:

        “In order to prevent user confusion, we do not permit Google ads or search boxes to be published on websites that also contain other ads or services formatted to use the same layout and colors as the Google ads or search boxes on that site. Although you may sell ads directly on your site, it is your responsibility to ensure these ads cannot be confused with Google ads.”

    • Sounds like the guy who responded to you was not aware of their new policies.

  19. It is a shame but maybe its worth the money?

  20. Thanks, John, for more great information. To those who are not happy that the service isn’t free, you just got the best information for free from John. I belong to a membership site where I’m paying more than $35 a month for the supposed secrets of internet marketing and I’m learning more from John and Mitch Harper (whom I found through John) than anything I’ve learned from the paid service. I think I’ll save my money by cancelling the membership site and put it into this tool and more. Thanks again, John, you’re the best.

    • There definitely is a wealth of information to be found online for free about running your own money generating site online :)

    • That are common “secrets”, basic SEO, excellent to get readers.
      The high profit secrets, no one will share it, that’s a sure.
      The only guy who’s giving a bit more of advanced secrets is Eli, from the blog BlueHatSEO. He’s the only one. And even he, don’t give us all the juice (far from that).

  21. I wouldn’t mind paying for a product or service that makes sense. In this case, it does plenty.

    • Thumbs up for Wordze!

    • Well, it’s not a now or never thing. :D If you are not ready for it yet, you could always join in at a later time!

    • It’s like i said before, it only makes sense if the webmaster knows how to convert the $35 in profit. And the majority don’t know how to do it, they read read read, they try try try, but no good.

      • Joshua

        Is it not possible that a ‘common’ webmaster could learn from this tool, regardless of it being a pay-for service? Perhaps in learning about keywords and optimizing his site with them, he’ll get some ROI?

        Honestly, I think too many believe that the internet is a magical place where everything can be gained for nothing.

        Regardless of it being online, offline or somewhere in between, running a business requires one (and most often all three) of the following: your time, your money, your knowledge.

        Those webmasters (webamateurs?) that cannot turn a profit using this tool (that they must pay for with…money!) should continue to spend their time doing all the free reading that is available, for they obviously lack the knowledge.

  22. I can vouch for WordZe. I subscribed to it a while ago (don’t really need keyword tools anymore) and it’s the best keyword tool I’ve tested so far.

    Well worth the price IMHO.

  23. I can’t afford that kind of service yet, but maybe one day! :roll:

  24. You can never get enough keyword stats.

  25. Good service…but I think the best part of this review was all the tools reader’s have listed in the comments. There’s some new ones I’ll have to check out :smile:

  26. It’s nice when you find a product that your users are interested in and you get paid to blog about it :)

  27. Great tool…i like the review. Good job !

  28. Thanks John, yes we know you got paid, helps make my argument that the silliness of wanting everything “free” actually costs us money. becuase my inbox just brims with breathless offers from one internet guru or another offering to sell me this or that home-grown fantasy tool. Wordze has never popped to the surface until you wrote it up.

    For those who want something like this free .. you won’t get your money’s worth. You can find any number of “free” ways to find keywords that will make a buck or two a day … so if a buck or two a day is your goal, you’re all set. If you want to make more, you look at tools like Wordze and you work out the ROI – Return On Investment. If you can’t make $8 bucks from the one day trial, then you toss it aside and use something else … but if you are monetizing already and you couldn’t make another $8 from one day’s use I’d be very surprised.

  29. If it hasn’t already been mentioned, keyword elite is a great keyword tool as well. I bought it a few months ago and it is a great product. I use it regularly.

  30. The program looks great, has it helped anyone?

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