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Would You Buy Blog Comments?

written by John Chow on July 9, 2007

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I guess my evil is starting to rub off on other people. I got an email from my Jon Waraas saying he started a new site call Buy Blog Comments.

Blog comments help your site rank better in the SERPs. We hired a few people who go through a list of blogs in a database we set up and pick out blogs that are in your niche. They then read through blog posts and leave a comment that has to do with the blog post they read, that way it wont get deleted. Your backlink will then be on a targeted blog, giving you more weight in the search engines.

The service is similar to a paid forum posting services like ForumShock, which help to make your forums look popular by having a bunch of people posting on it – fake it till you you make, as they say. With Buy Blog Comments, you’re paying someone to go out to a list of targeted blogs and commenting on their posts. Since these are live people making the comments, it should pass through all the spam filters. No doubt, the service will be targeting blogs that turned off their nofollow tags so they can get maximum Google juice.

The initial response from other bloggers have been extremely negative (here, here and here) and they recommend everyone stay away.

I’m going to recommend against this service as well, not because it’s a bad idea (it’s actually an OK idea), but because the price is too high. If the service actually does what Waraas claims it will do then most webmasters wouldn’t notice nor care. Let’s face it, all blogs want more comments because it makes the blog look active. And if the comments are related to the post topic, do you really care if it’s being done by a hired gun instead of the true commentator?

Many bloggers make commenting on other blogs as part of their marketing strategy. It helps bring traffic and gets you noticed by the blog owner. Waraas is betting that instead of spending the hour or two a day it takes to comment on your favorite blogs, you’ll pay him to do it for you. However, I don’t see many buyers at $19.99 for 100 comments.

If you want to hire someone to comment on blogs for you, then I recommend you go to Your Man In India or Get Friday and hire a virtual assistant to do it. You can get an VA for as low as $4 an hour and I’m sure she can make 100 comments in that time.

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I'm not sure I would trust someone else to leave comments with my link or name on them, eh? Seems like a substantial risk to me.

I don't think that $20 is that bad for 100 comments. If they all get through that's $0.20 a comment. Alittle steep but if you hire someone without a great grasp of the english language you will be much more likely to loose some due to spam reasons etc... at the blog owners discretion.

What they neglect is I believe alot of people comment during 9-5. It's a great way to pass time while living the wage slave deloca!

Nothing like supporting fellow countrymen by purchasing off-shore.
People say 'oh these bloggers, anything for a buck' but you think outsourcing to another country so you only have to cough up a measly $4 isn't completely cheap?
Would you, living in US, Canada, UK, Australia etc work for for $4 per hour? Or even, for that matter, $15 per hour? Where is the health benefits, superannuation, and don't forget, you get taxed on that rate.
Why are people so opposed to supporting their own country and paying a rate that they would expect to be paid?

i wouldn't. i've spent some money on "reviews" but i'm not so sure that's even necessary anymore.

Stupid, Lame and any other evil thing you can think of.

Vijay

I don't really have an opionion on this, however some of you are forgetting that earning 4-7$ an hour in India is A LOT OF MONEY!

So personally, I would like to hear less of this "lets assume they're stupid comments" attitude!

For 4-7$ an hour in India you can get quality employees!

well, everything has disadvantage and advantage. this business might be good and might also be bad. but it will be better to go away from it.

If it would realy would look like I wrote it than yes but what if I recieve emails asking what the hell I commented...

I wouldn't buy blog comments, no. It would just be better all round to just write the comments yourself under different usernames.

Steve

Hi John, Thanks for the "Your Man In India" and "Get Friday" links.
I still think it is important to post your own comments. It keeps in in touch with whats going on, gives you ideas and keeps your personality out there for people to love or hate.

Isn't blogging about sharing your ideas and getting feedback and going back and forth? This is an interesting concept, however.

Absolutely, I think you are spot on, it's all about expressing your ideas, comments, etc.

Yes, it does matter if the comments are made by a hired gun or a true commentator. A true commentator has a) authenticity and b) the opportunity to become a regular BLOG reader / commenter.

Paid commenters just seem too much like paid dates: just not a good opportunity for true love.

I'm not going to advocate this idea, though I did write over at R/WW that I think, with modifications, this could be a workable and ethical method.

"Blog comments help your site rank better in the SERPs"

I don't think so. Blog comments have the nofollow tag attached to them by default, right?

You're right. Each comment would cost you way more than the advertising revenue generated.

One Man. One Year. $100,000 online.
http://www.oneyeargoal.com

Sounds like bollocks to me. I wouldn't pay for people to leave comments on other peoples blogs. I'm not a prolific "commentator" any where, but I like to think that a majority of the comments I leave are more than just of the "great post" style. In my opinion, as soon as you bring commerce into it, the quality of comments with nose dive.

speaking of quality taking a nosedive, that was supposed to read:
"the quality of comments will nose dive."

I count at least 5 grammatical errors in paragraph 3 of the blue area. English has a small e three times as well as improper contractions at least twice.

Not good for someone who wants to write my comments for me.....

I vote no

Eric

You are all wrong here and need to do some reading. This website sells blog comments ON other blogs, thus giving you a backlink from those blogs! Great service!

Uh, we know this. That's what we're talking about. :shock:

I don't need to buy comments. I make plenty of comments myself. I do need to buy a review from John Chow though. :roll:

I second that, I wonder if John does direct sales for a discounted price by cutting out the middle man :twisted:

AMEN!! I need one as well! Maybe he could do one on a sliding scale, and write it off on his taxes! :)

I don't think buying comments is the way to go since they don't parse well and are indexed less frequently if at all by most spiders.

Looking over there site does not leave me with much confidence in their ability to leave comments.

There are numerous grammatical errors in the third paragraph in the blue area. Take a look.

english should have a capital E.

dont should be don't

cant should be can't

again english should have a captial E

wont should be won't or even better "will not"

there is english a third time without E

All in all I am not impressed with their ability to leave a comment .... I would not want someone leaving a comment in my name that doesn't understand proper grammer.

Eric

Did you take a look at the picture at the top of the page also? It's blocking out some of the words, well at least it is for me. I'm using Firefox.

i feel that hiring commentors seems fake, true bloggers comments are always good to have and in this way your blog is then real

I'm a bit suprised that you think this is a good idea John. Patrick Altoft brought up a very good point in this post (on blogstorm). If you pay for 1000 comments then you'll have 1000 comments on the web which are apparently from you ie. people assume you wrote them. A blogger's name would go to mud if he was constantly backtracking from comments because he didnt actually make them.

One of the reasons comments can be so good at bringing in traffic is because people will click on the links of people who make valid comments. I really doubt the comments which are made on your behalf will be good if they cost 20 cents a time.

Im actually quite keen on seeing how Jon deals with a rush of purchases. I wonder how he would fit in 10,000 comments one week!!! :)

I asked the same question in my comment above. Is it the name of the blogger or the URL is in the comment itself? That make a good difference.

You are right about leaving a good comment on a blog under your name. People will click it.

Last week, I left a comment about the HD format war and a link to a post from February(first post I did) and the blog started to send me some traffic. Today, the same blog was news in a zdnet newsletter. I got more and more traffic from that comment alone. I even did a trackback and it too also is sending me traffic.

Like content, a good comment is king!

So here's the plan for the next wave: pay a service to write your blog! Combine that with paid commenting, paid directory submittal, paid seo optimization, a paid template and paid Adwords.

If several sites do this, you could end up with a virtual fake community that is optimized solely for high paying keywords for the search bots.

This could end up being the Milli Vanilli version of blogs! The sad thing about this scenario would be that the majority of the population probably would not be able to tell the difference...

...oh yes, don't forget to submit for paid reviews for your paid for blog!

It would be like the Second Life for internet marketing :???:

John - Where have you seen a virtual assistant for $4 per hour that has enough english experience to leave decent comments on blogs? Get Friday ranges from $15 to $7 per hour last time I checked. Brickworks is much more expensive (but they appear to be much more educated).

this is just word-of-mouth marketing with a different label. i don't think it's "good" or "bad" either, but what i don't like are spammy comments on my site.

I'm not a spammy guy on your site :lol:

thanks browie! :)

yea i agree that comments create a feeling of community. if it's about getting comments on your site (versus leaving spam comments on other sites), building a good network around you and creating valuable content will naturally get good comments. at least that's what i think. i would never pay someone to come to my site to leave comments. it's actually like reverse word-of-mouth marketing, then. it doesn't make any sense to me...have your friends leave comments. that's free.

true that. But i wonder how JC feels when he gets about 200 comments or more a day. Do you have a team to just read your comments?

Spammenters bad. Contributers good. :twisted:

oh..hi derrich. funny seeing you here ;)

I saw this on Problogger, I guess he's contacting all the top bloggers!

It is a great idea, it's just way too pricey. We have commentators at this blog that make almost 100 comments a week!

well, you've noticed... :oops:

A week? I think we're vying for every 3 days!

I want to be a top site so Darren can leave me a message too!!

You write - "The service is similar to a paid forum posting services like ForumShock, which help to make your forums look popular by having a bunch of people posting on it - fake it till you you make, as they say."

Sorry John - but it's not similar at all apart from the comments being fake. The difference is that with ForumShock you're paying someone to come and comment on your own forum - the 'service' offered by Buy Blog Comments is targeting other people's blogs without their permission.

I guess the question that I've asked other bloggers is simply - 'would you mind this service targeting your blog?'

I guess the answer says something about how valuable people see the comments section of their blog being and what it's purpose is. For me, comments are about community, learning together and sharing knowledge. I don't see how this service would add to any of that for a blog that is targeted by this service.

Some argue that the comments are genuine - but as I've pointed out on my blog - at 19 cents per comment it means that comment leavers would need to leave 500+ comments per day for them to make $100 (1 comment per minute over 8 hours). Of course Jon will take his cut so it's probably more like 700-1000 comments per day (1.5 to 2 per minute). For a post to be genuine the person would need to read the post.

I can't imagine that these comments will be really that on topic of genuine and any company buying them is going to run the risk of being labeled as a spammer and on spam filtering blacklists.

I just don't see why any blogger would endorse this type of thing if they're trying to give their readers a valuable experience.

Just my two cents.

You bring up a very good point about the blog receiving the comments suffering. If you purchase 1000 comments, I'm sure that quite a large % of those comments will be on the same 10 or 15 blogs. I'd hate to be on the receiving end of 50 or more of these so called 'relevant' comments.

Personally, I don't think any blogger should want a comment in his/her name that is below the standard of commentating they usually post.

Hi Darren

Just wanted to highlight one of the things you said:

Comments is targeting other people’s blogs without their permission.

For me this is the biggest problem this kind of "service" will cause in the long term.

PS: You and John must get ready to fight comment spammers (again).

Beijinho (kiss)

You bring up some extremely good point and I agree with all them.

My point is that this would only work if it does what Warass claims it does - that these are real people who will actually interact with the blogs targeted for comments.

If all they're going to do is copy and paste the same comments over and over again to a bunch of blogs, then it'll fall flat on its face.

But as long as the comments are relevant to the posts you've made and aren't just clear cut spam, it's hard to say you wouldn't want them on your site.

I disagree with Darren on how long it takes to read, comprehend and leave a comment. Especially on websites such as this one, where you can comment on other people's comments, I can spit off almost 3 comments in one minute, all relevant to the topic at hand. Granted I do it for different reasons, mostly because I do have something useful to say, but it can be done. But even if I could do 100/hour, it simply isn't worth the eyestrain and brain power necessary to go from blog to blog leaving your two cents. You're supposed to work smarter, not harder, and this is just unskilled and borderline unethical behavior. This is simply outsourcing gone bad.

no one's doubting you can do 3 in a minute - but can you do it every minute for 8 hours? :-)