Would You Read Your Own Blog?

There are way too many blogs out there. Lets rephrase that, there are way too many copycat blogs out there. John made hundreds of thousands of dollars blogging with a “Make Money Online” blog and instantly hundreds of “make money online” blogs started popping up all over the blogosphere. Some had moderate success, most failed.

What did the blogs who succeeded have over the blogs who failed? Interesting content.
There is nothing wrong with seeing someone else’s success or idea and emulating it. A great deal of the world’s most successful companies were started as emulations of their competitors. Yet these company’s didn’t simply just copy, they differentiated. They offered improved versions of their competitor’s products and thrived.

In the blogosphere there are too many bloggers who don’t differentiate, but simply copy content from other blogs and rephrase it in different words. A perfect example of this is in the gadget review sector of the blogosphere. There are a few large prominent blogs like Gizmodo and EnGadget, and thousands of copycat blogs who report the exact same stories found on the major blogs. Why would I read the copycat blog with knockoffs of the posts on Gizmodo over actually reading Gizmodo itself?

So take a look at the blogs that you run. Honestly, if you are a 3rd party would you read your blog over those of your competitors?

If not here are a few ways to differentiate.

Focus on a Specific Niche

If you are competing with the gadget blogs, don’t simply try and post on everything they post on; pick a certain niche in the industry and focus on that niche. This way, you can become an authority and delve deeper into that niche than the larger gadget blogs do giving you fresh unique content. In this example, instead of writing about all gadgets, blog only about cell phones, or only about cell phone applications. Sure you will attract a smaller audience, but this audience will be more focused and will actually care about your blog, helping you build your own community.

Share your Opinions

One of the easiest ways to provide fresh content and avoid copying is to share your opinions. YOUR opinions and feelings aren’t posted anywhere else on the web. Instead of simply reporting the news, analyze it and share what you think. Just don’t copy someone else’s analysis.

It helps to be an authority in the industry to get people to care about your opinions so be as authoritative as possible and build a name for yourself in the niche. If you have a high RSS follower count or Twitter follower count to build credibility. Sharing opinions is more effective with discussion so encourage and promote commenting on posts as well.

What would you like to see covered?

No one blog covers every topic possible related to that niche. This is why people read multiple blogs on the same general topics. Look at the major blogs in your niche and browse through their archives analyzing their content. What would you like to see covered that your competitors aren’t covering? This is what you should be blogging about. If you can’t find anything then it may be time to find a new niche.

Provide Value for your Reader

The most valuable blog posts are those that truly help the reader with problems they are having. These are the posts that keep readers coming back. Find out what information you possess that readers may possibly want to know and share it with them. Give your readers candid honest advice. A good way to find topics where you may be a helpful resource to readers are niche related forums. Find the forums that correspond to the topic you are blogging about and browse the threads seeing what questions members have. If you can help a member with his/her question blog about it and share it with that member. Chances are there are other individuals looking for that information as well.

This post was written by Aditya Mahesh, founder of AMBeat.com, a complete resource for entrepreneurs complete with advice articles, start-up profiles, interviews, news analysis, and more.

65 thoughts on “Would You Read Your Own Blog?”

  1. Taylor Marek says:

    Well said! Yes, I read my own blog in answer to your question. I read it all the time, maybe too much… 😛

    Keep on blogging, and I’ll keep coming back for more… 😉

    1. I agree, I read my own blog, not in some narcissistic way, but just to confirm that I’m writing what I set out to write for the group I’m aiming at…

      [email protected]’s last blog post: Another Down Day

      1. jan geronimo says:

        Confirming if what I set out to do in my post has been accomplished? I do this before I hit the publish button and not after. Because if it’s out there already and you need a major rewrite than can become a problem.

        I read my posts – no, I scan them for typos and errors in grammars and other signs of sloppy copy.

        God knows how many long hours go into the writing of even simple post for me. So when it’s done and I’m satisfied with the outcome? I don’t read it anymore.

        I go out there and read other blogs, mostly the blogs of the first commenters of my post. They deserve that return visit. I owe them. “,)

        jan geronimo’s last blog post: Question and Answer With WritingToExhale

        1. well reading before I publish, its mainly from the POV of an editor more or less for me…I’m not a writer so I guess I have my own style of approach. But once I hit publish, its easier to see how the layout is and what the flow looks like within the body of the blog template. Works for me.

      2. Same. I also like to read interviews other staff members have done.

        TYCP Entertainment Magazine’s last blog post: Courtney Van Dusen Interview

  2. I started my blog to test whether or not I could follow John’s plan for success. So far I have fallen short of the mark. I am hoping that Shoemoney’s course will help me find my way!

    1. fas says:

      But you are thriving on his brand name, aren’t you?

      fas’s last blog post: Should You Be Affiliate Marketer?

    2. Thats fine to follow his plan, but make sure you are doing something unqiue that isnt on the plan….otherwise you will be just one of many on the plan

      Aditya Mahesh’s last blog post: Would you Buy your Own Product?

    3. You can’t usually duplicate soomeone else’s success, you can learn from it, but you have to go out and create your own success.

  3. EarningStep says:

    your are different kind of blogger john , your idea , your post , your writing skills . all are unique with others blogger that i ever meet . and the most important is , i learn so much new blogging tips from your ebook ( i love the evil part , hope you have more to share , hehehe)

    EarningStep’s last blog post: CO.CC | Free Domain name registration + Free DNS service

    1. Thanks EarningStep and yes John is quite the blogger

      Aditya Mahesh’s last blog post: Would you Buy your Own Product?

  4. aansa says:

    People want to share bloggers views and ideas on particular topic or niche and by providing that will get the attention of others and visitors.

    aansa’s last blog post: 29 Ottawa city schools affected by H1N1 flu

  5. Aaron says:

    Great post and good points. I’m amazed at how many cut-and-paste blogs there are out there. While it’s OK to do that once in a while, or even to buy or use syndicated content, that shouldn’t be the bulk of what’s on your blog.

    Nicely done.

  6. It seems then it is truly about knowing what you are made of. What is your dream? What are you excited about? What makes you smile? What makes you feel alive? What gives you peace? Right?

    TheStoryofJesus’s last blog post: Random personal links

  7. Cam Birch says:

    I love reading my blog. I am certainly trying to provide good and useful advice for those also reading it. I am never more excited then when I finish a new handcrafted post. So much fun its hurting my performance at my day job :).

    Cam Birch’s last blog post: Your Identity May Have Already Been Stolen

  8. Mega Champ says:

    One thing to point out here is that blogs like gizmodo or engadget are having a very good authority and they are backed by big organizations. Guys who work at those blogs are first one to get any new gadget which comes into market. Take for example, Engadget’s editor Joshua appeared on Jimmy Fallon show with a Palm Pre, when everyone just heard of it and there he was with a actual working device and using it.

    So, mid level or new tech blogs doesn’t have such authority, which make them look at these big blogs and take some inspiration. And with time they grow and become self sufficient .

    That’s my 2 cent 🙂

    Mega Champ’s last blog post: Patience Is Really A Virtue In Affiliate Marketing

    1. I had no idea he was on Jimmy Fallon’s show. That’s cool. I’ll have to catch a rerun.

      TYCP Entertainment Magazine’s last blog post: Courtney Van Dusen Interview

  9. Hey guys, my name is Aditya Mahesh and I am the author of this post. If you have any questions just ask and I will answer them as soon as possible

    Aditya Mahesh’s last blog post: What the Unemployed College Graduate should Do

  10. @aaron I think syndicated or copied content should be avoided 100% of the time. Sure you can report on other people’s news, but unless you are just doing so to link to them and share their content with your readers, you should always provide your own analysis and commentary

    Aditya Mahesh’s last blog post: What the Unemployed College Graduate should Do

  11. Awesome post John. I agree with what you said. Too many blogs are focused on trying to make a quick buck rather than providing value to their readers. It’s so easy for people to copy content, rather than coming up with something original themselves.

    PPC Bully Review’s last blog post: PPC Bully 2 Review – Does It Live Up To The Hype?

    1. and value always equals stringer revenues in the long run

      Aditya Mahesh’s last blog post: Would you Buy your Own Product?

  12. @TheStoryofJesus: YES!
    @MegaChamp: this is true but remember these blogs started out small as well and were eventually acquired by these larger properties

    Aditya Mahesh’s last blog post: What the Unemployed College Graduate should Do

    1. Mega Champ says:

      Let me put it this way, small time bloggers or new tech bloggers look at big successful blogs as a teaching institution. They read them and get inspired,impressed. They take the learning from them and apply the same to their blogs. And I am only supporting those guys who read something and write their opinions in the post, rather than just copying the whole post.

      So, i think if someone is starting and they post few things from big blogs, give their opinions about it, its should be fine. Eventually they learn the art of writing proper posts and as their blogs grows they get the publicity,money to get those gadgets by themselves.

      Mega Champ’s last blog post: Patience Is Really A Virtue In Affiliate Marketing

      1. i agree with you,
        small blogs starts mostly with rewriting stuff in their way,And concentrating on a niche for new blogger is really a good idea but sometimes they dont because they want to try out new things

      2. this is true..as long as you add something new and interesting to the conversation

        Aditya Mahesh’s last blog post: Would you Buy your Own Product?

  13. “The most valuable blog posts are those that truly help the reader with problems they are having.” I couldn’t agree with this more. I am try hard to go that direction helping myself to keep discipline and also helping other at the same time

    Stock Traders Blog

    StockTradersBlog’s last blog post: Which Direction is Bank of America Going?

  14. game-girl says:

    The idea of poviding value for the reader is simply nice,but how should you know the info is valueable for him at the present moment.

    game-girl’s last blog post: Мальчишник в Вегасе скачать фильм онлайн

    1. Just ask the readers what they want to know or see forums and see what questions they are asking

      Aditya Mahesh’s last blog post: Would you Buy your Own Product?

  15. Read your own blog everyday learn from your self way to go John

    Nick Throlson’s last blog post: Direct Agents NYNY Contest Extended

  16. Jerick Mac says:

    very well said!

    1. and value always equals stringer revenues in the long runThanks!

      Aditya Mahesh’s last blog post: Would you Buy your Own Product?

  17. Very good advice, John. I read my own posts even after they are posted. I try my best to give my readers the info that is valuable and interesting for me as well.

    1. Thank you and thats always a great strategy

      Aditya Mahesh’s last blog post: Would you Buy your Own Product?

  18. Hey, that’s the exact same title of a post I did several months ago, sounds like a copy, lol! But, it is the truth, a lot of people want to make money with their blogs and yet they post such repeat info that they wouldn’t read it themselves if they just happened upon it.

    Gold Coins Blog’s last blog post: 1933 Gold Double Eagles Still In The News

  19. Ben Pei says:

    This may sound stupid but I actually read my own blog more than anything else.. Just to make sure everything goes right ya?

    Ben Pei’s last blog post: 10 Cruel Facts About Working In An Office Cubicle

    1. Nothing wrong with that afteall you are writing about what you are interested in so why wouldnt you read it?

      Aditya Mahesh’s last blog post: Would you Buy your Own Product?

  20. Asswass says:

    I don’t blog to make money online. I blog because I like to write and because its were I write news about my website. So my answer is YES, I would read my own and so should you 🙂

    Asswass’s last blog post: Last to Comment, First in Traffic

  21. Lew says:

    I couldn’t agree more with this post John. My blog, My Domestic Life, is more focused again on my disease and things related to the condition of Churg Strauss and of coures the end goal is to be one of the ” Go To ” sources for information about Churg…but I already know that I am more or less one of the few voices ( at least as far as blogging ) is concerned that’s deals exclusively with this subject, so what I write about has to do with my life with Churg Strauss Syndrome…more original content, I cannot think of.


    Lew’s last blog post: An Authoritive CSS Blog

  22. I think copycat blogs suck. Originality really is the way to go. In my case, there are other online magazines, but I always make sure mine brings out the most original content.

    TYCP Entertainment Magazine’s last blog post: Courtney Van Dusen Interview

    1. amen

      Aditya Mahesh’s last blog post: Would you Buy your Own Product?

  23. Melvin says:

    but anyway isnt it that blogs like yours were the ones that convinced people to start their own make money online blog?

    Melvin’s last blog post: MMO Blog Monetizer Launch

  24. Jugsi says:

    You are right about concentrating on one thing and write only about that. I personally blog about gadgets mainly and also other ways to make money online, simple ways and real. I really enjoy my work and also pays my bills which is even greater. I enjoyed your article.

    Jugsi’s last blog post: BING gets Bigger and Bigger

    1. Thanks! and thats great to hear

      Aditya Mahesh’s last blog post: Would you Buy your Own Product?

  25. EarningStep says:

    actually we can fight copycat using copyscape , i have review about copyscape in my blog . but still copycat is suck

    EarningStep’s last blog post: EziHippo | Make money by social with others | Paid to social program

  26. Its funny because I see on my blog that this post drew in a bunch of links…almost half these links are word for word copies of this exact post

    Aditya Mahesh’s last blog post: Would you Buy your Own Product?

  27. Caden Grant says:

    Nice post I agree. I don’t know how people think they’re going to be successful if they copy somebodies other content word for word.

    Caden Grant’s last blog post: 10 Great WordPress Plugins I Recommend

    1. Exactly, just because its easy to steal an RSS feed doesnt mean you can do anything with it to make money

      Aditya Mahesh’s last blog post: Would you Buy your Own Product?

    2. not to mention it violates copyright laws!

      Aditya Mahesh’s last blog post: Would you Buy your Own Product?

  28. Focusing on a niche is probably the biggest opportunity area for me. I started off with a general focus on overall personal development but I feel I might have to narrow the focus to an even narrower theme, because the efforts seem quite spread out at the moment.

    Celes | EmbraceLiving.Net’s last blog post: Cultivate a Good Habit in 21 Days

    1. That sounds like a great idea…it’ll make you a more valuable resource for certain people and will help differentiate yourself

      Aditya Mahesh’s last blog post: Marketing Success: Entertain and Educate

  29. Good article, content is king, that is for sure.

    Online Marketing’s last blog post: John Chow’s Free Ebook – Worth The Price Tag?

  30. I think every blogger have their share of traffic and if they update frequently than they will be able to get more and more traffic.

    Even there are so many blogs for same kind of product in gadgets. So it will be better go for all and fix a time of your posts.

  31. Melayu Boleh says:

    nice article. But i always read my own blog before i read others blog..

    Melayu Boleh’s last blog post: Tips Melayu Boleh: Apa yang anda tahu tentang Rahsia Malam Pertama?

  32. kenji says:

    I think many of them who faile, think that google as their customer. they only concern about keyword, keyword density, number of words and pages, and so on

    1. You have to write for your readers and a little for Google. Just putting keywords in your title helps a lot, obviously with SEO. But, if you write junk, no one will read it.

    2. I agree with this. Too many people worry about Google & where their blog stands with it. Yes, it’s nice to have a good ranking, but Google is not the be-all/end-all of the internet.

      TYCP Entertainment Magazine’s last blog post: Courtney Van Dusen Interview

  33. Tahir Jameel says:

    Very true John! Content is vital and yes I do read my blog.

  34. Brian says:

    I just really started Blogging for fun I read my blog because i write for me if i learn something new I might blog about it because it might be helpful to someone else

    Brian’s last blog post: 10 Tips to Make You a Better Domainer

  35. Great tips, John. I read my articles multiple times from the writing to the publishing stage, but beyond that I don’t read them much. I do spend good amount of time reading others’ blogs so I can further improve what I write.

    Celes | EmbraceLiving.Net’s last blog post: 101 Most Inspiring Quotes of All Time

  36. Great Post. Another great point in this is it makes things easier from the SEO aspect. If you’re blogging about everything, how can you focus on the best keywords to increase your chances of getting on Google Page one? You can’t unless you hire SEO techs to help you and waste all your time focusing on dozens of totally different keywords. Besides, having greatly appreciated content on one main niche will keep your loyal readers coming back, plus referring people for you.

  37. Penny G says:

    Oh darn, it hadn’t occurred to me to just copy someone else, I think I’ve been working too hard!!! Oh well, I enjoy what I do, and I think that’s important. The success will follow the hard work!

    Penny G’s last blog post: Used Nada

  38. farouk says:

    this makes a lot of sense, answering that question requires honesty but it can really tell the future of a blog

  39. Custom Essay says:

    Focus on specific niche is most important. Google adward keyword tool can be the best option to find what people are searching in the specific market. It will even tell you , what is the advertising competition in the certain pool of keywords. The more market competition, the more money comes in. So target the one or two keywords in the beginning.

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