Your Old Blog Posts Could Be a Gold Mine

When you run a WordPress blog, you have access to an overwhelming array of plugins. Some of them are free and some of them are paid. Some of them offer front-end modifications that your readers see, like having your Instagram feed in the sidebar. Others offer back-end enhancements, making it easier for you to do more powerful things with your blog.

And one plugin that just about every blog should have is Jetpack, partly because it’s really several plugins built into one. You can use it to automate your social media marketing, monitor when your site goes down, or integrate related posts into all your content. Another feature worth mentioning is Site Stats.

“But I already use Google Analytics.”

Yes, so do I. And I’m not saying that the site stats offered by Jetpack are going to replace what you get with Analytics. However, because of the deeper integration with WordPress, it’s a little more in your face; it’s right there every time you log into your blog. And it could provide some insights you may otherwise miss.

Something I noticed in the last couple of months is that a blog post I wrote eight years ago started showing up consistently among my list of “top posts” as determined by Jetpack. The blog post, which lists a number of books by Barack Obama, isn’t even all that well-written, but with the election and the inauguration of Donald Trump, it has somehow become much more relevant again. People are finding it again.

When I first wrote that blog post, I only had an affiliate account with Amazon Canada. So, the links to the books were affiliate links to Amazon.ca. Conversion was poor and understandably so. There’s a good chance that many of the people reading that post are American, so they probably wouldn’t want to buy a book from Amazon Canada.

To be honest, I’d almost forgotten about the post altogether. When I saw it pop up at the very top of my list of “top posts” for several days straight, I knew I had something. So, I went in, swapped in some affiliate links to Amazon.com (USA) instead. It only took a few minutes.

The result was practically instantaneous. Within the first couple days of making the change, I started to see people buying those Obama books through my links. It’s not a lot of money, but it was money I was leaving on the table up until then. Had I noticed even earlier, I probably could have earned even more.

Now, it’s unrealistic to go through an archive of thousands of blog posts to look for potential opportunities like these. That said, you should be on the lookout for when your old blog posts could receive some new life. Maybe there’s an affiliate program now for a service you had previously wrote about and it didn’t have an affiliate program at the time.

There are tons of strategies for boosting your Amazon earnings and they can just as easily be applied to other programs too. The great thing about blogging is the potential for passive income. Are you sitting on a gold mine and you don’t even know it?

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7 thoughts on “Your Old Blog Posts Could Be a Gold Mine”

  1. DNN says:

    I know my old posts still hold priceless worth. That’s why I still promote them and add in YouTube videos from time to time. 🙂

  2. Hi Michael,

    Good reminder for all bloggers here.

    I link in to my 124 Amazon eBooks and 30 plus audio books via my Associates short links, and have been doing so for months. Ditto for linking in to widgets. In just makes sense. It makes even more sense to link in to products or services via old posts, that are both driving passive traffic and that offer monetizing potential not spotted before, as you noted.

    I recall visiting my Triberr post, seeing it receive steady traffic and finding out it has ranked #1 on Google for over 3 years, right after the link to the main site. At that time I was not an affiliate. So I went ahead, edited the post by dropping my affiliate link to my Triberr eBook and gave myself more opportunities to help my readers and to earn profits in the process. Good deal here, win-win for me and my audience too.

    I’d add to keep linking in to old posts, via all new posts. This is a good way to drive traffic to oldies even if you are unaware as to traffic stats, popularity, etc. Just think abundantly and in time, all those links and the high volume of new content you put out there will lead to increased traffic.

    Good note too Drewry, on linking in to YouTube videos as well, Powerful way to boost traffic across multiple online channels.

    Thanks for sharing Michael.

    Ryan

  3. dan says:

    Totally agree guys. Linking to older posts via new posts is a great way to keep your visitors engaged and consuming more of your content.

    I also link to my Twitter, Facebook and Youtube channel to give my visitors numerous ways to connect with me and ‘recycle’ my blog traffic across all my platforms.

    It’s always a good idea to be tweaking and testing, On one of my free reports that was receiving lots of downloads I realized I wasn’t monetizing it to it’s full potential. I edited the report and added some affiliate links into the first and last page and I saw an almost instant increase in revenue.

    Not a huge amount of money but every little helps.

  4. Susan Velez says:

    Hi Michael,

    I personally don’t use Jetpack. Maybe I am one of the few bloggers who hasn’t really installed it because I had no clue that it did everything that it does.

    I’m pretty much set on the plugins that I use on my site. However, it’s pretty cool that Jetpack shows you the top 10 posts on your blog.

    I actually make it a point to go through my Analytics every month to see which posts were the most popular. Then I’ll take the time to see if there’s a way that I can insert some affiliate links into those top posts.

    I’ve been doing this for about 3 months. Plus I always make it a point to insert affiliate links into virtually all my posts.

    It doesn’t always happen and I know that we shouldn’t have affiliate links in every post. But if there’s a way to do it, I’ll definitely do it.

    Thanks for taking the time to share this information. It’s a great reminder to keep an eye on those posts we’ve written a while ago.

    Have a great day 🙂

    Susan

  5. Hi Michael,

    Like Susan, i removed jetpack because i didn t know all the benefit it can bring. i was happy with Google Analytics. But it s the second post i read this that said we should use jetpack as a pro blogger. I going to put it back and to use it proprely.

    Thanks Michael

  6. You have a good mind for old blog posts i appreciate you.

  7. Sunil Joon says:

    yes, my old posts are not working for my blog almost zero traffic. Thank you for the suggestion will try again to boost them.

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