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Zero To $200,000 In One Month – How To Launch Your Own Info Product

written by John Chow on November 4, 2012

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The following video is a presentation I did at Product Camp SoCal. It features a real-life case study on how I created an information product in 28 days, marketed it online, and made $200,000 of sales in the first month. All done with a starting budget of less than $1000.

The case study centers around the Work From No Home info product that Peng Joon and I launched back on August 3. I showed what an info product is and how we create it, how we set up the site, the sales pages, the member’s area, the affiliate JV page, etc. I also show how we marketed the product on ClickBank to get it to the top of the ClickBank marketplace. Even after four months, Work From No Home is still the number two product on ClickBank, selling 40 to 60 units a day.

As a bonus, I included the Q&A. The entire video is about 50 minutes long. I recommend you grab a drink, pull up a chair, a note pad, and enjoy. I welcome your comments on the video. If you have any questions, leave it in the comments and I’ll get to them.

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Dan Safkow November 4, 2012 at 5:28 pm

Wish I could have been there. Thanks for sharing, John!

Hung Hong November 4, 2012 at 5:52 pm

Great video.Just watched

Jason James November 4, 2012 at 9:46 pm

I looked at and I saw that you were driving a $100,000 sports car in 2001, way before you made $40,000. You have been marketing for most of your adult life. Ten thousand hours make you an expert. It’s been way over that now. Does that make you a marketing genius?

BUM November 4, 2012 at 11:14 pm

Wow, amazing advice like always. Excited about clickbank although a little confused about how you got affiliates to work with you to raise your gravity score since I know nothing about clickbank except what I learned here.

Richard Ng November 5, 2012 at 12:14 am

Wow! Great video with insider tips on how to get to the front page on clickbank’s Marketplace.

Thanks for sharing.


Al Zaltsman November 5, 2012 at 1:17 am

Thank you for Great Information John!

Senomic November 5, 2012 at 4:09 am

Good Video, It can help for click bank Beginners Users.

Abdur Rakib@ Tips on blogging November 5, 2012 at 4:35 am

Seeing the title of this post I just wondered that how can it possible. But after watching the video it seems to be possible.

Thanks for sharing

Lisa November 5, 2012 at 6:06 am

Creating my own product and having a truck load of affiliates queuing up to sell it for me is top of the to-do list for next year, I think it’s what all internet marketers ultimately aspire to. Thanks for the excellent inspiration and motivation to get going with this goal! :)

faisal November 5, 2012 at 6:19 am

Excellent video John ;-)

Domen November 5, 2012 at 6:45 am

John thanks a lot, I really love that kind of informations. I have pased few IM coaching and few really expensive IM guides, so now I can tell that I have a lot of knowledge for few online businesses which I can implement. I need to put my knowledge in to product and sell it. Thanks for seminar again!

Sal Jumat November 5, 2012 at 7:24 am

Thanks for sharing John !!!

zuiyanhong November 5, 2012 at 7:28 am

It’s a super nice video. I truly enjoy watching it. Thanks for sharing the great information.

chen,qiong November 5, 2012 at 7:32 am

Great video.Just watched

Sam November 5, 2012 at 8:16 am

Nice video full of info John Chow, by the way i like the idea start from zero but how can it be zero because starting blog with wordpress, we need to buy hosting and domain which already cost little bit money…. ^_^

John Chow November 5, 2012 at 8:43 am

I never said start from zero. Zero to $200,000 is sales. However, the starting budget was less than $1,000, so it’s extremely low for the amount of return.

Sam November 5, 2012 at 9:55 am

oh… i see now, sorry :D i misunderstand hehe…

Jason Mathes November 5, 2012 at 10:04 am

John – thanks for the No BS advice on how you promote products. You make it very clear on how and what needs to happen. A lot of IM’r s are charging up to $1000.00 for the same advice you just gave in your 1 hour video!

Plus they are recommending to help promote the product is by “borrowing” other blogs email lists to help promote it! Which just seems shady to me.

Hopefully I can get my first e-book together and get to work with what you talked about. So thanks for pointing me in the right direction!

Cagayan de Oro News November 5, 2012 at 10:20 am

John Chow you’re the man!! Thank you for your email about this video which I just watched. The video was full of information. I like the clickbank topic you had just shared.

Sheela Mehra November 5, 2012 at 10:21 am

Great tips about affiliate marketing. Thank you for sharing this video John!

Stephanie November 5, 2012 at 11:20 am

Very helpful John, thanks a lot!

Affiliate Manager November 5, 2012 at 12:47 pm

I always wondered how many people you had on your list for this blog. I assumed it was closer to 200,000 :)

jad adam November 5, 2012 at 4:22 pm

Thanks for sharing, thanks a lot

Neo November 5, 2012 at 4:35 pm

Great video and action plan, John. Thanks for sharing such invaluable experience. Sure I could emulate that one day. TQ

Mike November 5, 2012 at 4:52 pm

Love your t-shirt ))

Sonia November 5, 2012 at 6:04 pm

Thanks John for such a powerful presentation. Such value and quality information. Very motivating and encouraging.

Kriangsak November 5, 2012 at 8:27 pm

Thanks,I can get some of your idea but feel difficult to practices.I’try to study yours.

Philip November 5, 2012 at 11:53 pm

Dear John,

A ton of great information here but BUT . . . . What the hell is “Udemi” — or “Youdimmy” — or — I couldn’t find it because you didn’t spell it and your pronunciation allows about six different spellings. All of which I tried and couldn’t find the site. So could you just write out the name of this very useful website? Because it’s not visible on the screen behind you.

John Chow November 6, 2012 at 1:06 am
david koh November 6, 2012 at 2:21 am

Thanks John ,i am new and still learning how to make money online , one thing for i am sure of you is oyu are sincere ya

piyush November 6, 2012 at 3:15 am

Wish I could have been there. Thanks for sharing,

FreedomJackson November 6, 2012 at 9:07 am

Good stuff John.

I’m having a problem finding the product on the first page of clickbank though can you post how I can see the TOP products. Thanks

John Chow November 6, 2012 at 9:14 am

Go to the Clickbank Marketplace, then click on one of the categories on the right menu bar.

Neil Tolbert November 6, 2012 at 6:29 pm

Very informative John… caused me to log into my ClickBank account and have a new look.

Půjčka před výplatou November 7, 2012 at 2:24 pm

Good video.

Sameer November 9, 2012 at 5:11 am

Great video, John. Thanks much for sharing.

Mike November 10, 2012 at 3:26 pm

udemy is a great new platform for experts to monetize their knowledge
another similar one is appsumo, it’s more like groupon but still great.

adepraise November 11, 2012 at 4:23 am

John I realy mised a lot,am from nigeria how should I benefit from this program pls I need you reply very soon.

Domen November 12, 2012 at 4:13 pm

John, please let me know if you recommend any course which will lead me to make a success with my big IM product which I launching next month :)

John Chow November 12, 2012 at 4:59 pm

I recommend or my upcoming blogging course. :)

domen November 13, 2012 at 4:25 am

thanks for reply john :-) but i want a course which will lead me from product creation to marketing.. i already have work from no home but this is affiliate marketing course but i need course to learn how to successfuly release product like you talk in this video :-)

Hash Abbasey November 21, 2012 at 4:37 pm

Hey john how did you hold a contest on JV notify pro? and how did you get into contact with them so they would send information to their affiliates?

rahul November 29, 2012 at 6:06 am

Wow! Great video with insider tips on how to get to the front page on clickbank’s Marketplace.

Thanks for sharing.