Blogging Online

Product Reviews 101

From an overall branding, marketing and reputation management perspective, product reviews play a crucial role in determining not only how a potential customer may perceive your brand or product, but also whether or not they choose to complete a purchase. In this digital age of user-generated content and aggregated review sites, as well as the rising prominence and power of […]

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Blogging

My Ultimate Social Media Mistakes

Social Media has exploded over the internet and content marketing is braving new unchartered waters and its races to keep up with the tides. Like any new sailor embarking on an epic journey, content marketers face fears of the unknown and the unpredictable storms that await. However, with courage and fortitude they step off dry and land and do it […]

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