Welcome to part 15 of my user engagement series. Today, we’ll be discussing another important element of web design based around display. The way your website is displayed to users is very important because if they can’t see your site, they simply won’t interact with it. Many times, I’ve been to websites where I can’t see the whole layout or I have to scroll to see the different elements like boxes, text, sidebar, etc. Many people don’t know that display on different resolutions is so important, 55% of people have stated they leave websites simply because they can’t view it entirely and they don’t come back after.
I’d like to discuss display and the importance of tweaking your website for different monitors so it helps your user engagement going forward.
When you create a website that is displaying on 1980 x 1080, then any monitor below this size will have a problem displaying your website correctly. If I’m a user with a monitor that is 800 x 600 ratio, then I’ll have to scroll to the left or right to view the website completely. Even the content text will be affected and this is where this becomes an even bigger issue. If you are relying on high value content to generate leads, profits, or traffic, then if you are having a display issue, it’s going to be very hard to achieve your objective. Next,
Whenever I’ve encountered such an issue, I NOT only leave the website right away but I also don’t come back because I know it’s not going to provide me with the information I need. At the same time, with bounce rate being a ranking factor for Google, you’re going to have a hard time ranking your website as a result of a higher than normal bounce rate percentage.
In short, here are some of the issues with poor resolution:
- High bounce rate
- Poor user experience
- Low user retention
- Low conversions
- Trouble ranking your website because of high bounce rate
What Can You Do?
If you’re using WordPress, then I would recommend redesigning your website simply because you need to if you want to have online success. Google has brought out many updates catered to extend the user experience so you have to start thinking about a few important things. For example, one of the main questions is: What are you trying to achieve through your website? If you’re looking to build a successful online business, then you have to do something about your design issues right away. Here are two things I recommend right away:
First, switch to WordPress as a blogging platform because this just makes things easier. They have various different themes, all customized and responsive to not only monitor sizes, but are also mobile-friendly. I know many of you are looking for another quick fix but this is an issue that has NO quick fix and requires a complete website overhaul.
WordPress is FREE and is offered by many hosting providers like GoDaddy.com and HostGator.com.
Because my series is exploring user engagement and how to make sure you keep increasing it, then it’s important you have a responsive website. Keep in mind, going forward, you might need to add other elements important to the success of your website and with WordPress, this is much easier. Every element of WordPress is plug-n-play and going forward, it’s much easier to change your theme with a click of a mouse.
With WordPress, you won’t have to worry too much about testing your website on different resolutions as long as your theme is built as responsive.