37 Elements of Effective User Engagement #27 – The Author

We are at Part 27 and I want to talk to you about the importance of your credibility and authorship. One of the best ways to build user engagement is through your name and what you have accomplished in the past. For example, think about how many times you have visited a blog because someone mentioned the name. I know I’ve done this numerous times and much of what I heard was true. I’ll hear about solid bloggers by doing a simple search within Google or even within forums. The point is, the author’s reputation can go a very long way, which is why it is important to increase user engagement.


The problem is establishing a solid reputation does take time and you have to know what people are looking for in an authority blogger. We often focus on the wrong things, which is why some struggle in the beginning. I’m here to tell you if you want to build momentum, then, as an author, you should be focusing on the right factors. Let’s jump into this a bit further…


As an author, the most important thing that will allow you to stand out is your experience level. For example, everyone can write content, but only very few can speak from the heart about what they have been through. If you want to resonate with your readers, you have to show them you know what you are talking about. This is why the best type of content is case studies, where you are showing people, step-by-step, how you achieved an outcome. By doing this, you are also showing people you have been through hardship and there is value in your words.

Experience does come over time, but if you love what you do, then you’ll definitely keep building value over time.


Because many will mistake it with experience, let me explain what I mean when I say credibility. This means you don’t lie about what you have achieved and have a proven track record. Credibility can be seen as honesty and we know how this affects relationships within society. An author can build enormous engagement by being credible and honest with their readers. For example,

They’ll promote products that they have used and feel will help, instead of selling them for profits no matter how crappy. Their content is legit and whatever is discussed does work WITHOUT any problems in the future. It’s kind of the mentality that “What You See is What You Get”. Credibility is also achieved by being completely transparent with your readers and this is why many bloggers are publishing their monthly income reports online.

When other authority bloggers mention your name within the niche, it’s a great way to build credibility. As a matter of fact, this is why networking with others is so hard.


You might not believe me, but one of the best ways to build credibility is through author and reader interaction. This is why many bloggers will always encourage commenting and make sure they reply to every single one. This encourages readers to implement your strategies and when they find out it works, it’ll build credibility. This also increases the likelihood of the person mentioning your name within niche relevant communities and this is important to build your authorship.

I know from experience that the more I’ve heard about an author, the more I visited their blog and/or site. The more people who mention a name, the further I can trust their content to provide me the value I am looking for. Either way, the point I’m making is your authorship is very important to build user engagement on your website and/or blog.

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