Blogging is so streamlined that you can easily find influential people within your niche and contact them directly. If you look back several years ago, getting some of authority to help you out would have been impossible. This is NOT because they don’t want to help a beginner, but because it would have been impossible to find someone of authority within your niche. First, what is the concept of authority? Here are a few metrics…
- Credible
- Huge social shares and followers
- People reference your work
- You make enormous money
- You set the trends
I’ve decided to outline some of the cool tools we have available at our disposal that helps streamline your outreach program. These tools are solid because they’re easy to use and narrow down your objective so you can achieve results quickly. Let’s get started…
Topsy.com
This is one of the best tools ever and many people don’t utilize it the right way. Topsy.com provides a handful of information you need to find authority bloggers within your niche based around a “keywordâ€. When you first arrive on the site, it’s as simple as typing in a keyword and waiting for the results. Topsy.com will generate a handful of vital information, allowing you to find authority bloggers. For example, when doing a search for the keyword “link buildingâ€, Topsy.com will provide top content with highest shares, blog name, and even time frame. How is this information useful?
First, it gives you a breakdown of the type of content that resonates with people. Next, it’ll give you the blog name so you know where to go searching for author and guest blogging opportunities. It will also provide you with a list of people who shared the content and these same people are related to your niche. Some of them are readers but many are people with authority blogs themselves, perfect for an outreach program. Here’s something else….
- It’s free to use
- You can filter by content type
- Time frame
- Language
- And more
Buzzstream.com
This tool has been Gaining enormous traction over the last several months and I’ve only used the trial. I would have purchased a plan, but I’m too busy working on side projects and writing guest posts. However, if you’re trying to build traction then it’s a tool you should definitely check out. Here’s a quick breakdown of some features…
First, you can research bloggers within your niche and find out all the contact information you need. You can filter by authority and relevancy, spacing out the rate at which you contact each of them. Next, you can organize your responses and add a solid follow-up sequence to keep touching base with them over time. The objective of this tool is to help connect you with people relevant to your niche, introducing content you’ve written or pitching them an idea.
- Great for link building
- Guest blogging
- Outreach
- Finding authority bloggers
Blogdash.com
I’ve used blog dash for finding guest bloggers and pitching content ideas. It’s great if you’re looking for relevant blogs to publish your content. It gives you complete control of your campaign and if you’re a business, you can do some serious outreach the right way. Once you sign up, you’ll be able to research bloggers, contact them, and build a relationship. Bloggers need to get noticed and need their content read so why NOT use Blogdash.com to do both? Bloggers can find guest blogging opportunities while businesses can find the content they want to publish. With this structure, it’s a win-win situation for both.
- Connect with bloggers
- Get your content published
- Find authority people
- Find relevant people
- Avoid spam
- Safe controlled environment
GroupHigh.com
An outreach tool completely new to me, but it has had some serious buzz over the last few months and offers you cool features. I looked over the features and they truly offer an all-in-one package to everyone trying to build momentum and get noticed. Here are some cool features…
- Easily find new relevant bloggers in your niche
- Awesome productivity tools
- Personalization tools so you can adjust outreach per pitch
- Filter by social media and which bloggers have a strong social community
- com has tweaked their management by replacing spreadsheets and doing all the research for you. GroupHigh.com tracks your outreach, and keeps your blogger data up-to-date so you don’t need to worry about handling it yourself.
They don’t have the price listed on their website so I think it might be on the pricy side. However, if you’re looking for a complete package, then it’s a tool you should definitely check out.