So you have developed a great product, set up a beautiful website, and completed all other pre-launch tasks. Now you’re waiting to lay your product in the market for customers to buy them.
But in order to sell your product, you first have to let people know about it. And for that, you need to promote the product. However, unless you have a solid marketing plan, your promotion won’t be as effective as you want it to be and your customer base will remain limited.
So what do you do to let more people know about it to increase your leads and grow your sales? Let’s find out 5 powerful marketing strategies that can help you grow your customer base.
1. Leverage a Coming Soon Page
Most marketers work on their marketing strategies after the product is launched. But I believe that there’s no point waiting for so long. Instead, you can do it even before your product is ready to go live.
You can do that by creating a coming soon page for your domain name. By creating a powerful coming soon page you can give a serious boost to your website’s launch.
You don’t have to tell everything about your product on this page. Just talk about the value proposition, tell your visitors that the product is in the making and add a countdown timer to show when you’re launching it. Share this page on your social media profiles for more reach.
Don’t forget to use the right keywords to get your SEO game started. You should also add a CTA to enable your visitors to submit their email address so that you can notify them upon launching your product.
So now you’ll not just create a buzz in the market about your new product but will also give a head start to your SEO ranking and have a solid email list as well. All of these together will surely help you increase your customer base by reaching out to the right lead and turn them into customers.
2. Offer Giveaways
Giveaways are a wonderful way of generating more leads, increasing your traffic, and boosting your follower count. Besides, people love giveaways because it gives them a chance to win a free gift. So when they see you running a giveaway, they instantly want to join the contest in the hope of winning it.
Now you can use this as an opportunity to reach your goal. For example, if your goal is to promote your product page on social media, you can ask your participants to like the page in order to join the contest. Set it like a criterion. So now every time you have a new contestant you will also have a like on your social media product page.
Similarly, if you want to grow your email list, you can ask them to submit their email address, to enter the contest. It’s a great way to reach your conversion goals easily and in no time. Products like RaffelPress can help you create giveaways without coding a single line.
3. Build Trust and Credibility
It’s important to remember that your people will buy your products only when they trust you. So do your best to build trust and credibility amongst them. One way of doing that is to add social proof to your website.
There are various ways of doing that. The most popular one amongst them is to add testimonials to your website.
But there are other ways of building credibility too. For example, you can add and display various activities that happen on your site. So, you can show the live notification of someone subscribing to your newsletter, or if someone signs up for your product, or purchases it, or any other such similar activities. Just like your testimonial, these notifications too can act as strong social proof for your product.
You can also add customer reviews if you want. Unlike any advertisements, these reviews come from real customers and are not created with any promotional intent. So people find it easier to trust them.
4. Offer Brilliant Customer Support Service
Another important aspect to consider as part of your marketing strategy is to maintain strong customer relationships. You can do that by offering your users solid customer support service.
When people buy your product they expect you to assist them if they ever have a problem with it. This can be in terms of the installation process, refund policies, technical issues, or anything that they have a problem with. Make sure to be as prompt as you can in answering their queries or solving their problems.
If you need more time to solve it, make sure that you let your customers know about it and that you’ll get back to them at the earliest. Also, always maintain your calm, no matter how angry your customers are, and keep your words. If you have a refund policy, make sure the refund amount reaches them on time.
The idea basically is to always make your customers your top priority and never to do anything to offend them. It’s a great way to build and nurture relationships. Doing that consistently will definitely help you grow your customer base as well. Because a happy customer will definitely recommend your business to others. And no marketing tactic is as powerful as the word of mouth.
5. Scrub Your Email List
We all know how powerful email marketing is. But simply having a long email list doesn’t mean that your email marketing efforts will be successful unless you make the list a strong and relevant one. The only way to do that is to scrub your email list from time to time. This will ensure that your email list is a relevant one that helps you reach out to a more targeted audience. Otherwise, your emails will end up in people’s spam folder or will be left unopened forever.
So these are some of the solid ways to increase your customer base. Reaching your conversion goals isn’t easy. But if you have a proper strategy, it’s not that tough either.