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In this Driving with John Chow video, I show you my top two Internet marketing tips for the beginner Internet marketer. Do these two tips correctly, and you’ll be ahead of 90% of the affiliate marketers out there.
You Must Own The Customer
Most new affiliate marketers getting into the business do what I call hit and run affiliate marketing. It’s the model they’re all familiar with because it’s the one they hear about the most. The hit and run marketing steps goes something like this.
- Select an affiliate product to promote
- Send traffic to the advertiser’s landing page
- MAKE MONEY ONLINE!
The flaw with the above model is you don’t own the customer. The customer belongs to the advertiser, and he’ll be the one contacting them and offering them additional products, that you won’t get a commission on.
Spending money on advertising to get a customer for someone else is the dumbest business move you can make. The real money is not made with the first sale. The real money is made with the sales after the first sale, but you’ll never get a piece of that (unless you’re using a licensing model) because most affiliate programs pay on the first sale only. To make maximum online income, you must own the customer. How do you do that?
You Must Have An Email List
An email list is a must-have. This is your customer base. The money really is in the list. Look at all the really big affiliate marketers. Guys like Frank Kern, John Reese, Shoemoney, etc. They all have huge mailing lists. And because they have huge lists, they don’t have to spend hundreds of thousands per month on advertising.
My biggest email marketing tip is to start your list from day one. The biggest mistake I made with John Chow dot Com was not starting my list when the blog started. Had I done so, the list would be twice the size, and so would my income. It’s a mistake I hope you never make.
My recommended email service is Aweber. I’ve been using them for years and they are by far the best in the business. Aweber works seamlessly with LeadPages and its web interface allows you to access it from any computer, anywhere in the world. They even have a smartphone app!
Aweber offers a free trial account for all new customers. The account is just like a normal Aweber account and includes unlimited email campaigns, newsletter, broadcasts and follow ups. It’s a great way to test drive Aweber to see what it can do for you. Your satisfaction is guaranteed. If you find that email marketing is not for you, contact Aweber within 30 days and you’ll pay nothing.