For those of you who are in the business of making money online–and if you’re reading this blog, there’s a good chance that you are–then you might already be familiar with Elegant Themes. They offer a number of “beautiful premium WordPress themes” to suit a wide range of website and blog types. You might also know that, in addition to WordPress themes, Elegant Themes also develops and provides a number of WordPress plugins.
Today’s review takes a look at the newest addition to this collection. It’s called Bloom and it could prove to be one of the most valuable assets in your Internet marketing arsenal, working to grow your email marketing list for maximum potential and profitability.
Opting Into Greatness?
A core lesson that comes up time and time again with any discussion of making money on the Internet is that the power is in the list. The money is in the list. Having a robust and responsive email marketing list is far more valuable than having a large social media following. And that’s why Bloom is so important.
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Bloom is an email opt-in plugin. It is designed to integrate with your WordPress blog or website, giving you the maximum chance at gaining more email subscribers and, thus, maximize your chance at making the most amount of money possible. It’s meant to be robust, flexible and elegant in its design and implementation.
What you see above is a glimpse at what the back-end dashboard looks like. Dive into the Bloom gallery page to get a better sense of what to expect, both in terms of administration and the user-facing front-end.
The Flexibility of Engagement
It goes without saying that Elegant Themes isn’t aiming to reinvent the wheel with Bloom. Instead, what they’re trying to do is provide the most flexible and elegant wheel you can have in terms of growing your email marketing list.
While other solutions may restrict you to just one type of deployment, Bloom features no fewer than six different email opt-in types. You can implement the shortcode so that your opt-in box appears in line with the main body of your blog post or website copy. You can put a widget in the sidebar. You can have the opt-in form appear below the post.
For more of a dynamic approach, Bloom also allows for both pop-ups and fly-ins, both of which can be customized to match the overall look of your website. There are a number of different styles available and you can utilize the available A/B testing feature to decide which style offers the best conversion rate. The forms can be targeted to different posts, categories and more.
On the back end, you can expect to get “full control, beautiful stats [and] actionable insights,” offering the “tools you need to build your email lists faster than ever.”
Uses Your Existing Mailing List
It wouldn’t be very useful if Bloom forced you to start again from the ground up if you have already invested all sorts of time, money and effort into growing your mailing list. That’s not the point here. The point is to grow the list that you already have or, if you are just starting out, to get those numbers up as quickly as possible.
To this end, it’s not just about the design of the pop-ups, fly-ins, sidebar widgets and other opt-in boxes that is important. It’s also about Elegant Themes working with the APIs available from a number of the most popular email marketing software solutions that people are already using.
Bloom is already compatible with such solutions as AWeber, MailChimp, iContact, Feedblitz, GetResponse, Constant Contact, Campaign Monitor and Infusionsoft, among others. They have a total of 12 email marketing integrations with more on the way.
Email Marketing in Bloom
Regardless of the kind of online business that you are in, having a well-maintained mailing list with an increasingly large number of subscribers is in your best interest. If the previous projects by Elegant Themes are any indication, Bloom is going to be both aesthetically-pleasing and a proven performer.
Read the official blog post from Elegant Themes for more information and to get Bloom for your website.