Having a website with a ton of traffic is exciting, but it won’t do your bottom line any good if you can’t turn those website visitors into leads. And even if you do have a ton of visitors, not all of them are ready to buy. In fact, 96 percent of visitors who come to your website aren’t ready to buy – yet. That’s why it’s essential to capture their information before they leave so that you can turn them into customers later.
But how do you get more leads from your website? Capturing leads isn’t as simple as putting a “Click Here” link on your website and expecting each visitor to click and provide you with all their info, you have to be a bit more clever than that. Luckily, there are some easy-to-use tools that can use right now to help you get more leads.
Ready to grow your leads and your sales? Check out these five amazing lead generation tools.
If you want to capture more leads, you need to capture the attention of your website visitors and popups are an effective way to do it. OptinMonster will turn the website traffic you already have into leads for your business, which you can then convert into customers with email marketing. With OptinMonster you can easily create eye-catching popup offers using pre-made templates or their drag-and-drop builder.
You can also target and personalize your offers with behavior automation like exit-intent, which can track when a user is about to leave your website and display your offer at exactly the right time – before you lose them forever. You can offer website visitors a chance to sign up for your email list to get the latest updates from you or tempt them with a store discount in exchange for their email address. Whichever offer you choose, your number of leads will grow like wildfire with this powerful lead generation tool.
If your website doesn’t have a “Contact Us” form, then you’re missing out on a lot of leads. Many visitors will readily give up their contact information to you if you just provide them a space to get in touch with you. WPForms is a powerful and user-friendly contact form WordPress plugin that will allow you to easily create stunning forms for your website to help you capture more leads.
This tool integrates with all of your favorite email marketing tools like AWeber and Constant Contact, and it even features a Form Abandonment Addon, that will help you unlock more leads by capturing partial entries of your form, like when a user fails to submit their form after filling it out. You can also fully customize your forms or create a survey for visitors so you can discover even more information about what they want, making it even easier to convert them.
What if all your best customers introduced and recommended your brand to 10 – even 20 – of their friends who would later become customers too, wouldn’t that be awesome? You can make it happen with a tool like ReferralCandy. ReferralCandy is an amazing strategy to help your business get more leads by word of mouth. Word of mouth sales can be difficult to achieve but when you reward your customers for making referrals, your word of mouth leads will skyrocket.
It’s super easy to set up; all you do is choose your rewards, which could be store credit, discounts or free products, and ReferralCandy does the rest for you including providing you with beautifully designed widgets and email templates to promote your referral program. It’s a win-win relationship, your customers will love being rewarded for recommending you to their friends and you’ll love getting a steady stream of leads.
If you want more leads then you need to widen your reach. AdEspresso by Hootsuite is an awesome tool that lets you create targeted campaigns for Facebook, Instagram and Google Adwords, all in one place so that you can drive more customers to your website and increase sales. Instead of going back and forth between all the different platforms and spending too many hours trying to come up with the perfect campaign, AdEspresso’s automated tools let you create and scale your advertising in just a few clicks.
This tool can also recognize which of your campaigns are doing poorly and pause them, while allocating your budget to your best performing ads as well as sync your leads with your CRM or email marketing tool. Attracting new customers has never been easier.
When users are visiting your site and are unable to find the answers to their questions, you have a limited time before they give up and abandon your website forever. Sure, they could send you an email but most consumers want an immediate answer. In fact, 82 percent of consumers expect an immediate response on sales or marketing questions. That’s why your website needs a chatbot.
With a chatbot tool like Drift you can have a conversation in real-time with visitors to your website to find out what their needs are and answer any questions they have, so that you won’t miss out on any leads. Drift’s chatbot will act as a personal assistant for your website and qualify leads for you 24/7, and it can even send those leads straight into your CRM. So imagine walking into your office in the morning and having a ton of leads waiting for you – it’s like making money while you sleep. With a chatbot that can become a reality.
That’s it. Now you can start capturing a ton of leads and you’ll barely have to lift a finger, these lead generation tools will do all the hard work for you. With all the new leads you’ll be getting from your website like clockwork, you can spend your valuable time focusing on turning those qualified leads into loyal customers.