Gaming the System, or the System is a Game


There are a lot of ways that you can try to make money online. John has taken the content-focused route with this blog and The TechZone, but countless other individuals have found astronomical success trying different things. eLottery is one of these “different things”, but because it is no longer legal to gamble online in the United States, the developers had to devise something that could skirt the issue. Project e-Play is exactly that “something.”

The Evolution is Coming

Without a doubt, one of the best ways you can build buzz for your product or service is to order a ReviewMe review from a top notch site like John Chow dot Com. Look at the exposure that AGLOCO has received through John’s posts. Imagine if one of the early AGLOCO members ordered a ReviewMe from John; they’d have a huge network by now!

The very same concept lies behind this latest internet venture, combining casual gaming, internet marketing, and social networking. The sales page tells us that the Internet is the world’s fastest-growing marketplace and the market growth is “worth the equivalent of $412 every second of every hour of every day.”

But what exactly is so “evolutionary” about Project e-Play? Well, at its core, it’s based in multi-level marketing (MLM). Money is earned through a series of “memberships” and you get a cut of the fees collected from any new members you refer. The sales package is a little unclear, but it seems to work the same way as a lottery with one notable difference. The winner of the pot is not determined by chance, but rather by skill in a number of casual online games.

And Now, A Commercial Break

Steve O’Connor, the man who ordered this review, told us to have a look at a recent press release that gives you a better idea of what eVo Leadership (Project e-Play) is all about. In this press release, they talk about the internet spawning “thousands of millionaires”, telling you about this whole “wealth-making” enterprise.


Free registration to eVo Leadership closes on July 14, 2007. Yeah, it’s another one of these limited time offers. There’s no saying what the sign-up website is going to look like after that date. Accompanying the press release is a YouTube-embedded video.

If you head over to YouTube, you’ll find several other videos related to Project e-Play, all of which are aimed to create some viral buzz.

This Sounds Familiar

If you’re wondering why this entire business (and gaming) opportunity sounds so familiar, that’s because a different affiliate ordered a ReviewMe last month… for the exact same product The key difference, of course, is that they are different affiliates with different referral codes. They’re both competing for your sign-up dollars.

Mentioning this to John, I said it was foolish to order a review for something that the site already covered. Either Steve O’Connor didn’t have a solid look-through John Chow dot Com before ponying up the $400 asking price, or he didn’t care that someone else already ordered a review. John reminded me that web users typically have a very short attention span and without reminders, they tend to forget and lose interest. Maybe this review is more timely, since the sign-up deadline is only 13 days away.

All this said, I believe that O’Connor went about this in a slightly better way. Instead of using a URI that clearly contains a referral ID (as the previous guy did), O’Connor made use of a simple redirect that doesn’t look quite so diabolical. The link that he provided — — doesn’t look like an affiliate link at all. This allows for more trust and less suspicion. You’ll also notice that the sales page bears his name, welcoming you to the site.

Making Money Online is No Game

If you want to be rich, you’re going to have to put in some work. Making money with eVo Leadership or Project e-Play (having two names is quite confusing) is no different, despite what their sales package and videos may lead you to believe. You’ll need to either sign up a lot of affiliates (work) or you’ll have to be super good at the casual games (also work).

Whether this whole thing is one big MLM or pyramid scheme/scam… well, I’m still going to leave that up to you decide. Given that it hasn’t even officially launched yet, we have no real way of telling for sure.