Genuine Web Directory with Genuine Site Rank Tool


WTF. OMG. LOL. Thanks to the IM and SMS generation, we have been bombarded with all sorts of three- or four-letter shorthand expressions. You don’t need to venture much further than just about any Internet forum or a teenager’s cell phone to come across at least one or two instances of someone talking about their BFF or how the latest viral video had them ROFL.

Although their name may lead you to believe that they’re just another site filled with teenage angst and confusion, is actually a human-edited paid business web directory. That totally wasn’t what I expected when John sent me this review request. Oh, and in case you’re not in the know, IDK stands for “I don’t know.”

Ugh, Another Web Directory?

I know. That’s what I was thinking too when I first hit up the IDK web directory. Yes, the organization by PageRank is nice, but do I really gain value from that?

Coming from the visitor’s point of view, there isn’t all that much value in a web directory anymore, because most surfers are more inclined to use their favorite search engine to find whatever they need. They’re not going to trust a paid listing in a directory any more than they’d trust a random result on Google.


From the point of view of the business being listed, I can’t imagine that you’d be getting all that much SEO juice from these directories, because search engines typically don’t place that much weight on backlinks coming from sites like these. Direct visitor traffic is probably pretty minimal too, so I’m not sold on why you should submit your site. It is a paid directory, after all.

Yes, IDK has categories for everything from the arts and recreation to science and computers, but I personally did not find much value in the directory itself. That’s not to say that IDK is a complete write-off!

Genuine Site Rank

Although IDK markets itself as a genuine web directory, there’s actually a lot more to the site than that. By clicking on the tools icon in the top-right corner of the site, you gain access to a whole whack of webmaster tools that just might prove useful. The flagship tool is something that IDK calls their Genuine Site Rank.

You could say that Site Rank is a meta-version of Alexa, Technorati, and other ranking tools available on the ‘net. After plunking in your site’s URL, you are presented with quite the extensive report, ultimately summarized by a percentile. Well, the report calls it a percentile, whereas this explanation calls it a percentage. In this way, IDK is leaving it pretty unclear.


The extensive report includes information on your meta description, meta keywords, domain age/maturity, PageRank, Alexa, inbound links (as reported by several search engines), indexed pages, social site stats (, Wikipedia, Digg, etc.), and site value. FYI, John Chow dot Com rates a mere 62%.

But Wait, There’s More

The Genuine Site Rank report is actually pretty handy, because it saves you the trouble of having to visit all those other ranking tools to get your pertinent information. Even so, the other six genuine SEO tools can be pretty handy too.

I particularly like the inbound anchor analysis, because it tells you what anchor text people are using to link to your site.

And that’s not all. IDK also has a series of free WordPress and phpLD templates, custom template design, other free stuff, and even online games. I couldn’t get Street Fighter 2 to work, but Sonic is reasonably fun. Initial D fans might get a kick out the ultra-cheesy Drift Battle too.


IDK Suffers from an Identity Crisis

The domain — — is memorable, but I’m not sure if it’s particularly suitable for what they are trying to accomplish. Even so, I can’t even really figure out exactly what they are trying to accomplish. While the web directory appears to be the focus, they’ve tacked on a whole bunch of other things and this ultimately dilutes the product. The online games are fun, but they’re not exactly fitting and/or useful.

If I was IDK, I’d revamp the place and focus my attention on the SEO Tools. Those are easily the strongest aspect of the site and I’d imagine that quite a few people will have their Site Rank page bookmarked for future reference. Where else can you grab your Alexa, inbound link count, indexed page count, and so on all in one place?