Bye Bye Google
The summer ad slowdown is really starting to take their toll on Google AdSense. At its current rate, the 300×250 Google ad that is embedded to the right of every blog post will make no more than last month ($661.73). Before the summer, the spot has made as much as $1,300 and that was done with less traffic than the blog is getting now. Therefore I’ve decided to sell the 300×250 ad spot to a private advertiser.
If you are interested in taking over the spot currently being used by Google, the cost is $1,000 per month. I know there are a few people running direct Google ads targeted to this blog. Here’s your chance to completely take over the ad spot. You can use a simple text ad or an image ad like what Search Engine Guide is using.
Being a direct advertiser give you more exposure to my readership, not just from the ad but from all the various plugs I give my direct advertisers. You would almost certainly receive a post for being the first advertiser to take over Google’s ad spot – you would be the one to kill off Google AdSense from John Chow dot Com!
The $1,000 offer is good till the end of September. After that, the rate would need to be renegotiated. If you wish to take over the spot, Email your ad to email@example.com, and PayPal $1,000 to the same Email address.
The Lesson To Learn From This
Sometimes the best way to improve an ad’s performance is to replace it with something else. Always analyze how your ads are doing and ask yourself if the spot could do better with something else there. Google AdSense is a good moneymaker but it’s not the only game in town.
*Update – The ad spot has been sold. If you wish to take the spot from September 11 to October 10, better get your order in now.