For the people out there that are new to the â€œadwordsâ€ world, first of all – welcome! – secondly, we have put together some of the best tips and ideas to look for in adwords campaigns. SEM campaigns are generally focused on statistics and numbers – no matter what size account they are managing. Every keyword, or ad group, typically needs to be thoroughly researched depending on what your specific goals are, and what you are wanting to gain from it. Here we will review a few key points to keep in mind as you get started!
First of all is a statistic called â€œclick through rateâ€. The definition of a click through rate is the percentage of people visiting a webpage through a hypertext link to a particular advertisement. By tracking this percentage, it will help you determine if your ads are reaching your target audience, and also will help you gauge which keywords are working over time.
Secondly, is your â€œconversion rateâ€. Your conversion rate is the percentage of visits to a website that take action beyond a casual content view or website visit, as a subtle or direct result of marketing and advertising. By tracking the conversion rate, you get an idea of what ads are actually working. Depending on what your conversion rate percentage is, you can adjust your ad campaigns to the right audience and get the conversions you need to balance out the cost of clicks and achieve the profit you are wanting.
Third and lastly, is the â€œquality scoreâ€. The quality score is determined by Google and is an estimate of how relevant your ads, keywords and landing pages are to a person seeing your ad. In order to have a high quality score, your ads and keywords need to be relevant and useful to someone looking at your ad. Your quality score is based on a few different factors, including relevance of keywords, your click through rate, overall performance history, landing page quality and page loading time. Earning a top quality score is done over quite a bit of time, however when you get it right you will be unstoppable.
It is also recommended that you search and learn all that you can in adwords so you know exactly what it has to offer. There are many tools out there to help your site perform at it’s best, learning where they are and how they can help you is key!