HasOffers, a company that knows how to party, has just announced the development and beta application process of a new cookie-less technology enabling advertisers to see the true influence of multiple affiliate and publisher relationships on a single user. You can apply now to be among the first of a select group of advertisers, networks, and publishers with access to the Adtribution Beta, coming this summer.
â€œEveryone realizes buying habits are changing as users spend more time online, yet advertising platforms have stayed the same,â€ said John Marsland, User Acquisition at Zynga. â€œEach user decision is influenced by multiple publishers, and advertisers need the ability to compensate those publishers based on the part they played. That’s why I’m excited to see what HasOffers has come up with.â€
Performance advertising, also referred to as affiliate marketing, has become an $8 billion industry in the U.S. alone, making it the fastest growing advertising channel. Yet the disparity
between increasing Internet usage and online advertising budgets remains tremendous. Even though performance advertising has laid the sales foundations for companies like Amazon.com, Netflix, and even Groupon, it is still very limited by the tracking technology available to support it.
â€œWe hear from people all the time â€“ my affiliate program sucks,â€ said Lucas Brown, CEO of HasOffers. â€œFrankly I’m not surprised. That’s the real reason we entered into the performance advertising space, because we believe technology needs to fill a gap. Advertisers have no transparency, and they are often double and triple paying for acquisitions while some of the most valuable publishers are losing out big on commissions. This makes it really difficult foradvertisers to increase their online advertising budgets and allow the industry to grow. We’ve been working on a new way to measure influence on buying decisions and can’t wait to unveil the beta this summer.â€
To support long-term growth in performance-based, online advertising, HasOffers is currently in production on a second edition that targets the need for more reliable, more transparent tracking technology to support advertisers, networks, and publishers in a quickly changing Internet landscape.