Pete Cashmore founded Mashable in 2005 as a one writer blog. Today, Mashable employs more than 30 people and is one of the biggest and most profitable blogs in the world. Mashable’s numbers are simply staggering. Over 10 million readers per month, over 2 million followers on Twitter and 230,000 fans on Facebook, plus millions in revenues. Mashable is a perfect example on the growth potential of blogging. And guess what? He did it with a blog that doesn’t talk about making money online!
So, how did Cashmore do it? Well, all you aspiring bloggers and would-be media moguls better get ready to take some notes. In this four part interview with Bloomberg Venture, Cashmore discusses Mashable’s origins and how he’s managed to scale his small business into a thriving player in the large world of technology, blogging and media.