There is only so much growing your site can do as long as you are solely responsible for creating its content. There are simply only so many hours in a day and only so many articles you can write.
As such, many bloggers begin to look for other writers to help them with their site. Sometimes it starts out as looking for the occasional guest blogger but often grows into seeking something more permanent.
It’s easy to see why that happens too. The advantages of additional, long-term bloggers on your site are many, including additional personalities to attract new readers, more content for your site and less pressure on you to produce constantly.
So, if you’re looking for a new blogger to share the spotlight with you, paid or unpaid, here’s a few tips to help you out with your hunt.
1. Search Your Friends First
Letting someone co-author on your blog requires a great deal of trust. They have to produce high-quality content on schedule consistently. With that in mind, it makes sense to look at your friends first, the people you already trust. Search your Facebook friends and your real-life connections for anyone who might be a good candidate.
2. Use LinkedIn
If you don’t know anyone, maybe your friends do. Put a call out on LinkedIn or even Facebook and let your friends suggest their friends to you. LinkedIn is better because it makes it easy for your friends to introduce you to people within their network that you don’t already know. That makes it a great place to start looking for your co-author.
3. Look at Related Blogs
Search your RSS reader or Google Blog Search to find blogs related to yours that are well-written and might benefit from a merger. Smaller, but knowledgeable and well-written blogs usually have people people behind them who make great co-authors. Best of all, it’s a great way to preview the work and reliability of someone before asking them if they are interested.
4. Look to Your Comments
Do you have a commenter who is knowledgeable and routinely writes astute, well-written comments? In many ways they are already working as a regular co-author so offering them a more formal partnership might make sense. Be careful to do thorough research though before making any overtures.
5. Use Forums and Communities
Look through your industry’s forums and communities for individuals who post great content but don’t have a site of their own. They are clearly eager to express their opinions regularly but have no home of their own and, in turn, may be very interested in sharing yours.
6. Try Guest Bloggers
As mentioned above, many times guest blogging turns into something more long-term. If you currently accept guest blogging, see if there are any who have done a particularly great job and cosnsider offering them a bigger role. If you don’t accept guest bloggers, consider starting up a drive to get some and see who applies and who does the job the best.
7. Accept Resumes
If you intend to pay your co-author or co-authors, consider putting out a call on sites such as Freelance Writing Jobs and Demand Studios to see who applies to work for you. Also, if your blog is very well-established, you may be able to put the call out on your own site and get a good number of replies.
All in all though, there isn’t much magic into finding a co-author for your site, it’s all about finding someone who can put out content you need with the consistency and quality that you demand.
Just like any other employment or volunteer position, it’s something you have to look for very hard, but fortunately you should now know where to begin.