When we are doing any business online, we are typically trying to make sure that our organic rankings in search engines are as high as reasonably possible within the constraints of our time and our budget. The higher you can manage to rank your site in Google, you are generally going to see a rise in traffic, and an opportunity to create more revenue because of this traffic. Â
One of the biggest things we see all the time with websites trying to up their ranking is they are not even being indexed correctly! Â This just may happen to be your case, and if it is, then you know that the search engine is not getting access to the pages on your site that need to be indexed correctly. Â
If your content is just not being displayed appropriately, then you need to read on!
If you are in your webmaster tools inside Google, take a look at your Google index button. Â This will relay the amount of pages that Google has indexed for your website. Â If you have a low number on this, obviously, the lower you are going to have your traffic. Â This is a bad-sum game for someone that is trying to drive traffic to their website.
There may be some odd stuff that you may or may not have been knowingly guilty of doing that is killing your indexing on Google. Â If you have a Google Penalty, you may be flirting with your page being deindexed! Â If you have been content scraping, using inaccurate, or what I refer to as “trollish” keywords, have an auto-generator for content, or inaccurate redirects, then expect a Google Penalty. Â The first thing I suggest doing is submitting a reconsideration request to Google, so they will index your site.
Other mistakes you may be guilty of may be far more innocent. Â If you open your Google Webmaster Tools Dashboard, you may be able to see if there are any crawler error messages. Â One of the most common is a 303 HTTP Status Code error. Â This basically means that your URL simply cannot be found by Google. Â You may also see errors like htaccess, Meta Tags, etc. Â If you see URL parameters, connectivity issues, or other issues similar to this, it may be time to have a good sit-down with either your programmer or your hosting provider, and possibly make some changes with one or both.
Make sure you are getting inbound links to your pages. Â When your websites have at least one quality inbound link to them, they will be indexed. Â Likely the number one cause of not being indexed is no inbound links. Â Get that problem fixed, and you will likely fix your indexing problem with a search engine.