You have a great idea. Your new product launch is on the horizon. Now is the time to start prepping your launch page for your website. But there’s a problem. You’ve heard it all when it comes to how to get your product release ready for the public. Research has left you puzzled and you’ve heard everything from the absurd to the reasonable. Harvard Business Review reports that only 25 percent of new products are successful, and you’re worried.
Now you’re stuck.
Luckily, you don’t have to remain stuck for long. We are here to help dispel the myths, help you understand the importance of creating a new coming soon page, and show how you can turn that information into valuable conversions before your product has hit the market.
Create a Coming Soon Page
The first step to launch your product is to create a ‘Coming Soon’ page. You should create this page because it gives you a primary jumping off point for your business — prior to launch. Your ‘Coming Soon’ page will likely be the first page your potential customers see, so it’s crucial that you get it right.
You can install a plugin such as SeedProd to help you craft the perfect Coming Soon page. This plugin is a favorite because it gives the user complete control over the way their landing page looks and functions. Users get access to a suite of over 500,000+ stock background images, over 750 Google approved fonts, 50 full themes, and more, all within the real-time page builder.
Plus, it’s a breeze to install. Simply go to your WordPress Dashboard and click on Plugins >> Add New. Then search for SeedProd.
Once you’ve found the plugin, click Install Now to add it to your list of installed WordPress Plugins. If you go back to Plugins on your Dashboard and click Installed Plugins, you’ll now see SeedProd in your list of available plugins.
Click Activate to get the plugin up and running on your website. Now, in order to make changes, you’ll have to go to Settings >> Coming Soon Page and Maintenance Mode.
As you can see, you’ll get the option to change the content and default image settings. Once you’ve completed that, go over to the Design tab and use the real-time builder to create your Coming Soon page.
The end result should be eye-catching, informative, and keep potential customers curious about what else you have under wraps. Below is a great example of what your Coming Soon page could look like!
Notice everything this page is doing right. They have an attractive, clean, professional page, including a countdown timer so customers know when the site will launch. It also has an online form for those who want to stay in the loop and includes social media share buttons to make sure people can easily tell their friends about the business
Implement a Content Marketing Strategy
Your content marketing strategy is perhaps one of the most important things you should work on with your product launch. There are multiple ways to implement a smart and effective content marketing strategy.
First, you should add your targeted keywords to your coming soon page. There is a slew of tools available to help you research keywords prior to the launch of your product and coming soon page. Google’s Keyword Planner can help you come up with quality SEO keywords for your coming soon page.
Using the Keyword Planner, type in the keyword or phrases you hope to target. For example, if you have a gardening site you’re going to want to look at words like “gardening tips” or “gardening for beginners” to see if there is an opening in the market. Generally speaking, you should look for key phrases that have a high organic search rate and low competition. This will allow you to quickly reach the first page when people search for these phrases.
But, it takes more than just strong keywords to entice a potential following of buyers. According to the Huffington Post, a startup with a strong landing page generates 7.8 times the consumers on average compared to businesses who don’t spend the time to create a quality landing page.
Create a Contact Us Button
As soon as you come out of the gate with your coming soon page you should present an opportunity for people who are interested in your product to contact your business and subscribe. This simple feature allows people who would otherwise pass to stick around until your official launch.
You can use a plugin like WPForms to create a great contact form (or any form) for your audience. This is a great opportunity to see if potential customers would be interested in signing up for emails about the latest product launch news or to get access to exclusive discounts.
You can entice potential customers by telling them about some of the “special offers” they will receive for contacting/signing up and drip information out via your email marketing strategy as product launch approaches.
At the end of the day, every new product should start with a coming soon landing page. Make sure you go above and beyond and explain what problem your product is going to solve, entice viewers to sign up for your email lead list, and create a page that boosts curiosity and excitement as your product gets closer to launch.
Finally, make sure that you don’t lose your drive after you create your coming soon page. Get in the trenches and reach out to your potential audience via your email marketing, social media, and of course updates on your landing page as developments unfold.