The following video shows a great On Page SEO trick that I use to control what is displayed in the Google Search Engine Results Page (SERP). When it comes to SEO, I have always said to write for people and not for Google.
Blog posts written for a search engine are very hard to read because the writer is more concerned with his keywords, keyword density, word length, etc., than he is with communicating clearly with his readers. However, If you run a WordPress blog, there is a way to write for both your readers and Google at the same time. Watch the video to find out how it’s done. Your feedback on the video is welcome.