There are three ways to throw an affiliate party. There’s the right way, the wrong way, and the Mike Filsaime way. Last November, Mike and his partner, Chris Farrell, hosted a VIP party at Blush Nightclub in Las Vegas for their top affiliates.
Throwing an affiliate party at a swank night club in Las Vegas is very nice but it creates one big problem. Affiliate marketing is mostly a man’s game. Go to any affiliate conference, like Affiliate Summit, and you’ll see mostly males walking the show floor and the parties are mostly sausage fests. This one sidedness isn’t that big a deal when the party is held in a private hotel suite or ballroom. However, it’s hard to be viewed as a big baller in a public nightclub when your roped off VIP section is 99% dudes.
Mike’s Solution: Hire 50 Models!
Mike’s solution was very simple: hire enough hot Las Vegas models so the girls outnumber the guys. With the hot babes in place, the party looked like something out of a Fast and Furious movie, where there are always at least five girls for every guy. One things for sure, the clubbers on the other side of the VIP rope were wishing they knew Mike Filsaime, especially when we started uncorking the $10,000 bottle of champagne. Mike budgeted $150,000 for the party and I’m pretty sure she spent every dollar.
Now, I’m sure there are better ways to spend $150,000 than to blow it on 50 women and bottle service with $10,000 champagne. But if you want to be ballin’ in Vegas, there’s no better way than the Mike Filsaime way. Great party Mike. Looking forward to the next one. 😛
