March was an interesting month of Laptop Gamers and Digital Grabbers. If anything, March highlights the importance of content in order for a site to make money. Both sites do news everyday but it’s the in-house produced content that drives traffic. Laptop Gamers produced six articles for the month. By comparison, Digital Grabber produced 11 articles during the same period, one of which got on the front page of Digg. The Digg and higher article counted propelled Digital Grabber past Laptop Gamers for the first time ever. Here are the result breakdowns.
Laptop Gamers
- Google AdSense: $126.46
- Vibrant Media: $70.36
- TTZ Media: $170.08
- Total: $366.90
Digital Grabber
- Google AdSense: $287.62
- Vibrant Media: $391.62
- TTZ Media: $381.98
- Total: $1,061.22
The $366.90 result from Laptop Gamers is well off the $619.68 it made in February ’06. Again this came down to content – Laptop Gamers had 20 articles published in February.
Digital Grabber became the first of the two sites to hit the $1,000 mark, largely due to this article, which got dugg. It was really too bad that I didn’t have any TTZ Media shopping match for the article. If I did, it would have added another $500. The lack of a targetted shopping link is the reason why Vibrant Media beat TTZ Media in March.
If anything, the results confirm the old net saying “Content=Traffic, Traffic=Money”. Because it posted less content in March, Laptop Gamers did only 35,000 page views (60,000 in Feb), compared to 185,000 page views posted by Digital Grabber, which posted more content.
Combined, the two sites made $1,428.12 from 220,000 page views. That works out to a site wide CPM of $6.49, which is quite good for a content site. It’s still no where close to matching the CPM generated by The TechZone, but then again, TTZ has access to advertising deals the new sites can’t get. However, you have to keep in mind that less than 3 months ago, Laptop Gamers and Digital Grabber didn’t exist. Now they’re making enough to provide some nice flash money.
The goal for April is to have the new sites hit $2,000 in combined income.