Obviously we all want to improve our conversion rates, right? The real question is – how? Here we will go over some tips to improves these conversion rates for the lowest cost possible.
The first tip is to test out your landing pages. Google now has ways to test your web pages quite simply. Try changing up the headers on your page – color scheme, headline titles, remove some of the navigation options, or add some more options, etc. Also changing your actual headlines and the body of your page could be helpful as well.
When you are thinking about increasing your conversion rates, you obviously need to know where your rates stand now, and make practical goals for growth. If you are converting at a ratio of 1:2,000 visits, it might not be practical to set a goal to convert 1:200 next month. Set reasonable goals, and know what you need to do to reach those goals. Being aware of where you stand and where you want to be will also help guide your decisions – if you are close to your goals, you may not need a complete overhaul, but just a few minor changes here and there.
One of the most important aspects of PPC conversion rates is to make sure that your offerings and your ad copy align. You will lose credibility if they do not. For example, you don’t want the ad to say that you will save 20% by clicking on the ad from your page, only to find that when you actually click on the ad the discount is expired, or the page doesn’t exist anymore, or maybe just that the discount amount is slightly different. Make sure that you can deliver on all that you are offering, because like stated before – you will lose credibility quickly if your ads do not align.
Another key to PPC conversion is to avoid making some of the common mistakes. First of all, don’t only look at a narrow window when it comes to your goal setting. The PPC world has it’s ups and downs in profits, just like most other companies; make sure to not only focus on the best months or the worst months when it comes to goals – use a long time frame, and keep some perspective. Keeping perspective is also crucial – keep in mind the account size and the growth over an extended period of time. Comparing an account with a $1/per click rate to an account with a $20/per click rate will not give you an accurate idea of what changes you should make.
Keep your focus on the long-term goals, and be patient. It will all work out in your favor!