One Deal a Day for the UK

The Internet is a great place for all the bargain hunters out there, because you can virtually visit every shop on the block without leaving the comfort of your living room. Every so often, you come across a deal that you simply cannot pass up.

There is (at least) one other website out there that operates on a similar model as, but could be the first to cater to the UK market. That’s because was designed exclusively for the UK market. For the sake of the people behind that shopping site, I hope John Chow dot Com gets enough British visitors to warrant the cost of this review.

Only One Item Every Day

The concept behind is pretty much the same as that other site that sounds like someone exclaiming their joy. The critical difference, as mentioned above, is that the other site will not ship to the United Kingdom.

With, you are offered one hot deal each and every day. They sell a limited stock of this single new item for a period of 24 hours. If the product gets sold out before those 24 hours run out, then you’re pretty much out of luck. will not sell that item again.

Your savings will vary from product to product, but there’s a good chance that the price is the best price that you’ll be able to find online. They even do a little shopping around for you to compare the price against popular online stores like Amazon. Also remember that shipping (packing and postage) is free with

What Can I Buy Today?

To get a sense of what kinds of products are available through, you can check out the page dedicated to previous deals. There, you’ll find a listing of the items sold in the last 14 days.

You’ve got mosquito repellers, wireless headphones, digital cameras, MP4 players, RC helicopters, and more. At first, I thought that mainly sold electronics, but scanning through the previous deals page, I discovered things like paddling pools, dominoes, and kitchen utensil sets too. You really never know what to expect.

Updates and Footer

Because these items are only offered on a 24-hour basis, you probably want to stay on top of what the hot deal is each day. You can do this a couple of different ways. There is a Facebook group and email updates. There are some other things in the works as well, and I’ll get to those in a moment.

It could be just me, but the footer to looks almost like a series of 125 ads, rather than sections to the existing website. This could be because 125×125 ad boxes are getting so popular these days that I am given this impression. I don’t think I’m alone in this thinking.

The Buying Process

Purchasing a product is a three-step process. After deciding that you want to buy today’s offer, you first click on the “buy it now” button next to the product price. This will direct you to the order page where it confirms your total cost. Note that there can only be one order, per household, per day.

On the next page, you either log into your existing account or create a new one. To create a new account, they require your name, email address, and password. The email address is not confirmed in any way (as far as I can tell).

On the last page, you fill out your billing address and delivery address, as well as provide your payment details. Payment can be accepted via credit card (Visa, Mastercard, Switch/Maestro, or Solo) or via PayPal. Items are typically shipped within 24 hours. Remember, this is UK-only.

Features Coming Soon

By all accounts, it looks like could have themselves a winning formula, offering the “one deal per day” model to the people of the United Kingdom. In terms of future developments, they hope to implement an affiliate program, Twitter integration, RSS feed, and “more cool products.” may not be terribly unique, but they’ve got a good foundation. Now Londoners can save a few bucks online too.