From Christmas to New Year’s to No Pants On Subway Day, holidays and special events present an awesome email marketing opportunity. Wouldn’t it be great if someone made a calendar to remind us of those days so we can prepare our promotions? Well, someone has.
My pals over at Aweber have compiled an email marketing holiday calendar for businesses and marketers everywhere to use. The calendar lists all the major public holidays in several countries and a few novelty holidays you can leverage your campaign with. You can add the email marketing calendar to your own Google Calendar or download it to your computer. The new email marketing calendar covers major holidays in the US, Canada, the UK and Australia.
To give you a head start on your campaigns, the email marketing calendar includes campaign reminders on the first of every month with an overview of important holidays to focus on. The calendar also gives you a heads up for holidays that fall at the beginning of the following month, plus reminders two weeks ahead of major holidays to help you make sure your campaign is on track.
In addition to the major holidays like Christmas, New Year’s and Thanksgiving, the email marketing calendar also added seasonal reminders for events like graduations, back-to-school and when to start planning your winter holiday campaigns. You’ll find other special events too, like month-long observances (did you know that July is National Ice Cream Month in the US?) and holidays you might not have known about (like International Women’s Day on March 8, International Museum Day on May 18 or Ask a Stupid Question Day on September 28).