Despite what all the naysayers may try to convince you otherwise, email is far from dead and email marketing might be even more relevant than ever before. You have a lot of options for managing your email marketing campaigns and one of the newer names in the business is SendinBlue.
In this review, we’ll go over some of the key features that this flexible platform has to offer.
A Simple All-in-One Solution
We’ve all heard many times before about the importance of the list and email marketing is always at the forefront of that conversation. In this way, you usually end up going with a separate solution for your text message marketing. That’s not the case with SendinBlue, since it handles both.
The point here is that you can use SendinBlue for all of your “relationship marketing needs.” This includes your email newsletters, as well as transaction emails and SMS marketing. You simply build up your contact list with all the pertinent information, segmenting them into appropriate groups for your communication needs. These lists can be dynamic too.
You can get started with SendinBlue practically right away, because they do not require you to provide a credit card or verify your email address before granting you access to the main dashboard. From there, you can add your contacts either by importing files, entering their information manually, or copying and pasting a comma-separated list.
It should be noted that while you can send test campaigns to under 10 contacts right away, you will need to go through the fuller verification process once you’re ready to send a campaign to more than 10 people. Once you have that set up, your account will be set to pending approval where it will be checked within 48 business hours.
Campaign Builder Tool
In setting up your email marketing campaigns, SendinBlue provides you with four main options: drag and drop newsletter builder, WYSIWYG editor, paste HTML code and responsive design builder. The newsletter builder is only available for the first 60 days on the free and micro plans, but it is always available for other plans.
More advanced users will likely simply paste in their custom HTML code most of the time, since this offers the greatest level of flexibility, but the drag and drop newsletter builder is a very versatile and easy-to-use tool for everyone else. If you’ve ever worked with similar drag-and-drop utilities, like those offered by Wix or Squarespace for site-building, then you’ll feel right at home here.
The toolbox is broken into five main tabs: structure, background, text, colors and images. Under each of these are different elements and options that you can then include in the building of your newsletter. For the structure, you can have inline images, social media buttons, dividers and so on. It’s all quite intuitive.
The Expansive Feature Set
The user interface for the SendinBlue dashboard is easy enough to follow, walking you through all the steps you need to take to set up and run your email and SMS campaigns. It’s not just about designing your newsletters either.
Some of the other important features include the fact that their IT department “continuously monitors all our sending servers” and they’re “in constant contact with our ISP partners.” They work to improve your deliverability and you can optionally get your own dedicated IP (for $145/year) for further optimization.
The dashboard also provides real-time information about open rates, click-throughs and other basic statistics, all of which can be exported for further analysis. And in addition to regular newsletters, SendinBlue is also built to support auto responders like welcome messages and automated emails that are triggered by specific user activity. SendinBlue is easily integrated with Magneto, PrestaShop and WordPress.
Pricing Plans and Coupon Code
For email marketing, the pricing plans are broken into two main categories: monthly subscriptions and pay-as-you-go. If you plan on sending emails on a regular basis, the subscription model makes more sense. If your pattern is more sporadic, then pay-as-you-go may be more appropriate.
You’ll notice that the default Free plan includes nearly all the features and it supports up to 9,000 emails per month. The caveat is that it is limited to 300 emails per day. For small lists, this may be enough and it’s a good way to test out SendinBlue before upgrading to a bigger plan. Even the $7.37/month Micro plan does away with the daily quota, though you’ll need at least the Bronze plan to get the newsletter builder for good.
But since you’re a reader of John Chow dot Com, SendinBlue wants to give you an extra special deal. If you enter the discount code john20 when you upgrade from the free plan, you’ll get a 20% discount.