Target Your Ad Placements with Extra Plugin

You decide that you are interested in particular topic. You decide that you want to write about it and make some decent coin while you’re at it. You launch a blog on this topic, throw up some AdSense blocks, and sit back as the money starts pouring in. And then you realize it’s not at all that easy.

Random ads on a random blog aren’t going to make you any money. Those ads need to be targeted, but what if your blog covers a few different niches, even if they are all within the same general topic area? To maximize your ad revenue, you might consider adding Extra Plugin to the fray. Let’s get down to the review and see what it can do.

What Is Extra Plugin?

I wish that the developer would have been a little more descriptive with the naming of this WordPress plugin, since that would probably help people better understand what it’s for and why they might want it. The website for Extra Plugin is equally generic with its generic theme.

Yes, it’s important to code a quality plugin that is actually useful and functional, but you probably want to customize the site a little if you want to promote the plugin. Just a custom header or logo would have gone a long way in branding, especially since Extra Plugin is the only product being promoted on the site.

In any case, Extra Plugin is a Google Adsense plugin for your WordPress blog that allows for placement targeting, as well as category targeting. What this means is that you can set up several Adsense blocks with different channels and content targeting, placing them throughout your WordPress blog.

Not Just for Google AdSense

While Extra Plugin is being described as a plugin to manage AdSense on your blog, it is not at all limited to that single advertising platform. You can just as easily use it for any number of other networks, as well as private advertising, affiliate banners, and whatever else you’d like to use.

It starts with defining some of your Ad Slots. You give them each a descriptive name, so you’ll remember what it is, and then you insert the ad code in the appropriate field. These ad slots can then be used to populate various areas on your site without you have to add the extra code in these different places.

This also means that if you want to update the same ad slot in the future, you can quickly and easily do so without having to manually re-code all the different sections on your site that use that ad code.

Ad Placement Settings

Going into the settings area for this plugin, accessible through the regular WordPress admin dashboard, you will find the ability to add up to three ad codes in each of the pre-defined sections on the site. This includes the front page, for example, letting you put an ad after a certain post number.

You can also set to place your ads on single pages, on post pages, and on post pages older than a set number of days. There is also the option to hide the ads when you are viewing your site logged in as the administrator.

Premium Version for Category Targeting

The free version can only get you so far and that’s why you might want to take a look at the premium version of Extra Plugin. They’re promising more features in the future, but the one big one right now is category targeting.

Here’s an example of that placement in my fighting games blog. I used a Dot Com Pho banner as the “ad” to test it out. In effect, I am able to use the plugin to display this ad only on posts within a pre-selected category. I can also define whether it is centered, pushed to the right or left, or so on.

You can see how this would be useful. Let’s say that you run a car blog. You can have one set of ads for your Ford category, another set of ads for your Toyota category, and yet another set for your Ferrari category. Each of these can have different Adsense targeting, different keywords, different channels, and different optimization.

The downside, even if you have the premium version, is that there is a credit line for Extra Plugin (complete with a dofollow link) attached to the ad. This really should be something that you can remove, particularly since you are paying for the premium version of the plugin.

How Much Does It Cost?

There are two versions of Extra Plugin. The free version, as you’d expect, is free. However, you’ll likely want the premium version, because the category targeting is where you will really find some value. The current fee for the API key for the premium version is $20 per year.