The whole business of search engine optimization can seem awfully intimidating for the uninitiated, especially when you consider all the different terminology that you have to learn. Even when you do pick up on all this new vocabulary, you might not know what to do with the information presented in SEO reports. You can see that you don’t rank very well for your target keyword, but what can you do to improve that ranking?
Taking some of the guesswork out of SEO for small and medium-sized business owners is UpCity, a simple yet robut search engine optimization tool that could be particularly useful for local businesses. Let’s get started with today’s review and see what UpCity is all about.
Move Your Rankings Up in Any City
Right at the top of the main page, we are reminded that “SEO is hard,” but “UpCity makes it easy.” The core goal of this tool, of course, is to help you “get free traffic from search engines and social media” so you can “increase profits and beat your competition online and off.”
Rather than looking at potentially outdated metrics like Google PageRank, UpCity is much more direct in its approach> You get reports that are clear and simple, outlining your keyword rankings and backlinks, as well as offering competitive reports and information about local rankings. Most importantly, everything is actionable, so you can actually do something about your search engine rankings.
The Free SEO Report Card
To get started with UpCity, you can generate a free SEO report card. This gives you some quick, at-a-glance information about how your site stacks up against your competition.
After providing some basic information, including your phone number and e-mail address (though neither gets verified), you get a report where your site is given a score out of 100. This compares your site directly against the competitor of your choosing for a keyword of your choosing. You can see how both sites rank for that term in Google, Bing and Yahoo, plus how many backlinks both sites have.
The free report also provides information about your on-site SEO, accessibility, trust metrics like domain authority, and current indexing.
Comprehensive Search Engine Optimization
Of course, the free SEO report card can only get you so far and you’ll want to make use of the full UpCity suite to see what you can do. No credit card is required for the free trial, granting you full access to the dashboard and many of the sales tools.
In some ways, the UpCity utility is incredibly robust and offers a lot of features and options. In other ways, the navigation may be too simple, as it is not immediately obvious how you can get to the different sections of the dashboard. That’s both a blessing and a curse.
The reasoning is that UpCity is not designed for advanced SEO people. Instead, it is geared toward people who want to improve their search engine optimization, but need some help getting there. Half of the appeal here is that UpCity provides you with step-by-step instructions, teaching you about SEO “as you optimize your own web presence.” You get a real workflow with an easy-to-follow action plan and specific tasks to complete. Should you require further assistance, UpCity has SEO experts ready to help starting at $199 per month.
The wizard helps you pick suggested keywords, providing you with “points” to quantify the SEO impact of the steps you take. You’ll work on reputation management, becoming an authority, improving your conversion, and growing and retaining your customer base. Part of the tools include a ranking report, a backlink explorer and a social site submitter. For instance, you can see what backlinks your higher-ranking competitor has so you can attempt to mirror the same.
Pricing Plans and Affiliate Program
After the free trial period, you’ll have the option between a few different pricing plans. If you are working on just your own site as a small or medium-sized business owner, then the $39/month Small Business Basic plan is for you. If you’re working on multiple sites and multiple campaigns, then the Agency Pro or Agency ProPlus may be more appropriate.
To recover some of those costs, you might consider joining the affiliate program through ShareASale. It offers 20% recurring commissions for any customer you refer. If you’re looking for easy-to-follow SEO reports with real actionable steps, UpCity might be for you.