Did you know that Albert Einstein, Âthe guy who basically figured out how the universe works,Â tried to take up golf but gave it up because it was too complicated? It sounds like a joke, doesn’t it? But I’m totally serious. The story goes something like this.
Late in his life, a colleague convinced Albert to give golf a try. At his first lesson, the instructor kept yelling tip after tip after tip as Albert hacked away at the ball impotently. Topping off one, completely missing the next, slicing the one after that.
His instructor, Gigi Carnivale, kept hurling tips Einstein’s way. â€œKeep your head down!â€ â€œKeep your back straight!â€ â€œBend your knees!â€ And on and on and on. However, Einstein still couldn’t make solid contact.
Finally the scientist had more than he could take, picked up several balls and flung them at his instructor. Carnivale swatted at the balls, ducking and dodging to avoid being pummeled
â€œWhat did you do that for?â€ cried Carnivale?
â€œYoung man,â€ Einstein began sternly, â€œwhen I throw you one ball, you catch it. However, when I throw you four balls, you catch nothing! So when you teach, make only one point at a time!â€
Do You Sometimes Feel Like Einstein?
If you’ve tried to learn how to achieve financial freedom by starting your own business, especially an online business, you’ve probably felt just as bewildered as Einstein by all the advice being tossed around, and by all the skills you need to master in order to succeed. Things like:
- Search Engine Optimization
- Pay Per Click
- Landing page design
- Email marketing
And the list goes on.
Einstein may have brought us the theory of relativity, but he also believed in the theory of simplicity. Any intelligent fool can make things more complex. It takes a touch of genius Âand a lot of courageÂ to go in the other direction. If you can’t explain it simply, you don’t understand it well enough.
This is one of the reasons people read my blog. I make the process of starting a blog or online business SIMPLER for the average person, not more complex.
Now, notice I didn’t say â€œeasyâ€. If you’re looking for easy, nobody’s going to be able to help you. You’re dreaming. You must have drive and ambition. But it doesn’t have to be complex and confusing. The simpler you make it, the better.